Marketing Specialist Job at Amtec Inc. in Irving

Job Overview:

We are seeking a dynamic and results-driven Marketing Specialist to join our team in the cell phone manufacturing industry. This role will be responsible for driving brand awareness, market growth, and consumer engagement through innovative marketing strategies. The ideal candidate will possess a strong understanding of the mobile phone market, be a creative thinker, and demonstrate leadership in delivering successful campaigns that resonate with diverse customer segments.

Key Responsibilities:

• Marketing Strategy Development: Develop and execute comprehensive marketing strategies to promote our cell phone products, ensuring alignment with business goals and target audiences.
• Brand Management: Oversee the development and management of the brand’s positioning, messaging, and image, ensuring consistency across all platforms and communications.
• Market Research & Analysis: Conduct market research and competitor analysis to identify trends, consumer preferences, and potential opportunities for product and campaign improvements.
• Campaign Management: Lead the planning, execution, and analysis of integrated marketing campaigns, including digital, print, social media, and traditional advertising, ensuring effective use of resources and budget.
• Product Launches: Manage product launches from a marketing perspective, including developing go-to-market strategies, coordinating promotional materials, and overseeing campaigns to generate excitement and drive sales.
• Cross-functional Collaboration: Collaborate with product development, sales, and customer service teams to align marketing efforts with product features, customer needs, and sales goals.
• Customer Engagement: Develop strategies to enhance customer loyalty, improve brand awareness, and maintain a positive brand reputation in the marketplace.
• Social Media & Digital Marketing: Oversee the brand’s digital marketing efforts, including website content, SEO, PPC, email marketing, and social media presence to drive traffic and sales.
• Performance Tracking & Reporting: Monitor and report on campaign performance, sales data, and KPIs, making data-driven adjustments to optimize marketing efforts and ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in marketing, ideally within the tech or consumer electronics industry.
• Strong understanding of the cell phone market, mobile technology trends, and customer behavior.
• Proven experience in developing and executing integrated marketing campaigns.
• Excellent communication, and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Expertise in digital marketing platforms, SEO, social media, and analytics tools.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Ability to thrive in a fast-paced, constantly evolving environment with a results-oriented mindset.