Marketing Director Job at The Manner in New York

Who We Are

Nestled on a tree-lined street amidst the heartbeat of New York’s downtown scene in SoHo, The Manner is the neighborhood’s newest beacon of urban and cultural refinement, offering 97 rooms and 3 concepts The Otter, Sloane’s & The Rooftop by James Beard nominee Chef Alex Stupak to exude a discreet, refined, and generous sensibility. The hotel’s name reflects a distinctive approach to hospitality—one that feels like being welcomed into the home of a friend. Combining elements of a hotel, a private residence, and a members’ club, The Manner envelopes its guests with richly layered design, serene guest quarters, a refined sense of intimacy, and caring service.

Purpose of the Role

The Director of Marketing is responsible for ensuring the successful consistent marketing of The Manner hotel and F&B spaces. Working in partnership with our senior hotel management team and corporate marketing team in New York you will deliver and coordinate a diverse range of marketing initiatives and services for The Manner. You will be key to driving the local, regional, and international marketing plan and develop key neighborhood and New York based partnerships. On a day-to-day basis you will support the Hotel, Restaurant and Bars with promotional campaigns and be the point of contact for all design and creative collateral – digital content, flyers, signage, newsletters - and oversee the creation of inhouse collateral with support from the corporate team. You will oversee property-dedicated campaigns and content including regular photo shoots and editorials across the property and manage the local PR agency to ensure they are delivering regular media coverage for the hotel and its F&B outlets. You will be responsible for inviting talent to the hotel, regularly hosting and have a good understanding of the influencer and VIP world. You will manage the digital presence of The Manner and its social channels where you’ll lead the strategy for the channel with corporate guidance and be on hand to remotely amplify these efforts on a paid and organic basis.

Responsibilities

· Manage the annual marketing budget, track spend and ensure ROI on all marketing and culture activities.

· Agree and develop marketing strategies in conjunction with commercial and marketing teams to effectively target and engage with communities across all our market segments.

· Act as our brand ambassador and ensure all external communications, collateral and marketing materials are reflective of our brand values and identity.

· Work closely with the on-property Sales and Revenue Directors to achieve budget and deliver consistent brand and communications messages across all traditional and digital mediums including OTAs.

· Take ownership and manage both the content, copy and imagery of the hotel website, ensuring it remains up to date with all current information, new imagery and photography, seasonal promotions

and relevant cultural moments. Be the point person to approve any branded moment requests across the hotel.

· Coordinate and produce photoshoots on site with support from corporate brand team to have a consistent look and feel to all collateral.

· Oversee all marketing and communication collaterals and internal SOPs for internal requests and support teams with assets where needed. Maintain The Manner’s brand image and identity, including the release and external use of logos, images and copy for press and online publications.

· Lead and manage the PR agency relationship to achieve consistent brand and communications tone of voice across all traditional and digital mediums.

· Drive the social media and content strategy for The Manner – commission photographers and source influencers with the help of the PR agency to promote The Manner brand.

· Work closely with the F&B Director and tailor a marketing program around three distinctive F&B spaces and understand the challenges with the New York restaurant scene.

· Take an active interest in New York hotel, restaurant and bar scene through regularly eating out, to monitor local competitors and develop innovative marketing initiatives, services and products to raise awareness and drive bookings for The Manner.

· Work closely with the Director of Revenue + Sales to implement effective marketing strategies to support the business during low occupancy periods.

· Prepare and present monthly results and ROI on all areas of marketing and any cultural programming to ownership and corporate office.

Qualifications

· Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.

· Minimum of 5 years of experience in marketing, branding, or communications roles.

· Strong understanding of digital marketing strategies, including social media, PR and content marketing.

· Exceptional interpersonal and communication skills with the ability to interface confidently with high-profile guests, influencers, and media representatives.

· Demonstrated understanding of the luxury market and experience in effectively representing luxury brands.

Physical Requirements

· Able to traverse spaces throughout the building as necessary

· Able to work standing for a minimum of 10 hours a day

· Periodical bending, kneeling, and stretching

· Able to pull, push, carry, and lift at least 50 pounds

· Must be able to seize, grasp, turn and hold objects with hands

Compensation & Benefits

·Medical, Dental and Vision Health Insurance

·Paid Time Off

·401k Company Match

·Free Basic Life Insurance

·Travel Discounts

·Commuter Transit and Commuter Parking Benefits

·Bonuses and Incentives

·Employee Assistance and Wellness Program

·Technology Reimbursements