Grey Matter is hiring: SEO Specialist in Cambridge

ABOUT GREY MATTER:Grey Matter is a fast-growing B2B demand generation agency that empowers businesses to scale their marketing efforts and drive impactful results. We specialize in providing tailored, data-driven strategies and solutions for our clients across a variety of industries.RESPONSIBILITIES: Perform comprehensive SEO analysis and develop strategic recommendations toimprove clients' organic search visibility, rankings, and conversions. Conduct in-depth keyword research and analysis to identify high-opportunity keywordsand phrases that align with clients' business objectives and target audiences. Manage web development projects with a focus on SEO, ensuring websites are built andoptimized for maximum search engine visibility and performance. Collaborate with the content team to develop data-driven content strategies and ideasthat resonate with target audiences and drive organic traffic. Implement on-page and off-page SEO best practices, including optimizing meta tags,URL structures, internal linking, and site architecture. Monitor and analyze clients' SEO performance using analytics tools, providing regularreports and insights to inform ongoing optimization efforts. Stay current on industry trends, tools, and best practices to ensure the agency remainsat the forefront of demand generation techniques and SEO strategies. Collaborate with cross-functional teams, including PPC, content, design, and strategy, todevelop and execute integrated marketing campaigns that deliver results. Identify and address technical SEO issues, such as crawl errors, broken links, and sitespeed optimizations.REQUIREMENTS: Bachelor's degree in Marketing, Advertising, or a related field. 2+ years of experience in SEO, preferably within a B2B demand generation agency ormarketing environment. In-depth knowledge of SEO best practices, tools, and techniques. Proven track record of developing and executing successful SEO strategies that drivegrowth and meet client objectives. Strong understanding of B2B demand generation strategies, tactics, and best practices. Analytical mindset, with the ability to interpret data and provide actionable insights. Exceptional communication and interpersonal skills, with the ability to work effectivelywith cross-functional teams. Detail-oriented and highly organized, with the ability to manage multiple projects and priorities.At Grey Matter, our ethos revolves around professionalism, dedication, and forward-thinking. If these values align with your professional aspirations and you possess the requisite skills, we warmly invite you to join our esteemed ranks.
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