Discovery Senior Living
About Discovery Senior Living
Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 350 communities and over 35,000 homes in nearly 40 states, and 19,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks among the 2 largest U.S. senior living operators.
Discovery Senior Living is hiring a Director of Marketing to help support our growth.
Ideal locations include the West Coast
This collaborative position will lead marketing strategies for Provincial Senior Living (PSL) communities across the US. This includes developing quarterly/annual community marketing plans with strategies to support lead generation goals, channel analysis, tracking results and reporting on ROI, investor relations, budget management, monthly performance recaps, and a robust understanding of the competitive landscape and sales objections. They will partner with Digital Support to communicate digital strategies for community websites and advertising associated with community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing. They will also partner and work closely with both the corporate SMEs and regional sales to develop marketing strategies to support sales occupancy goals and address any sales-related challenges
The Director of Marketing is directly responsible for managing a Marketing Specialist, who will assist in executing community prospect collateral, advertising, direct mail, special events plans, social media campaigns, and new program launch materials.
Work with Marketing leadership on high-level strategic initiatives to support the current enterprise and future acquisitions and community transitions Function as the trusted advisor on community marketing lead generation efforts, developing and executing quarterly/annual marketing plans and strategies for communities across varying brands in order to support goals Interpret and synthesize competitive knowledge and market research data to develop insight led strategies to inform lead generation decisions and priorities Responsible for presenting the marketing component of assigned communities for the company-wide, financial presentations and any monthly focus-community meetings/presentations. Manage investor relations as it pertains to marketing including data analysis, reporting, performance calls and any ad hoc requests Analyze monthly lead generation performance, tracking results and reporting on ROI by channel Oversee and develop community budgets and analyze monthly financials Maintain in-depth knowledge and market where appropriate of community specific DSL special programs, such as FlexChoiceSM, FitCamp®, Be Our Guest, Resident Ambassador, Home Sellers, SHINE® Memory Care, etc. Become an expert of current and future PSL markets, taking ownership of the business unit through the understanding of the competition and local socioeconomic factors Develop a robust understanding of community competitive landscape and sales objections, articulating insights to transform recommendations into innovative integrated marketing campaign strategies Partner with SMEs and regional sales leaders for ongoing discussions including overall strategy, differentiators, new opportunities and challenges, new competition, and lead generation channel performance to meet occupancy goals Strategize special Charity Lead Generation, Grand Unveiling, Open House and Grand Opening events Collaborate with STAT Marketing to develop new, robust campaigns to support brand awareness and lead generation goals Maintain DSL and PSL brand standards across all marketing Partner with digital communications on advertorials, editorials and unique, SEO rich community specific content Collaborate with corporate communications on community public relations and media engagement Join forces with Digital Support to communicate strategies for community websites and advertising associated with community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing Manage a Marketing Specialist who will: Develop support materials including flyers, advertising, brochures, direct mail, special event plans, new program and presentation materials, community communications,
etc. to drive traffic, convert leads and drive revenue growth and move-in goals Grow social media engagement through community social channels Respond to community reviews Assist with onboarding and training new team members on marketing best practices and programs Other duties as assigned. Qualifications:
Bachelor’s degree in marketing, or other related area of specialty with seven or more years of proven marketing experience Preferred senior living, healthcare, real estate or agency experience Experience in a lead generation environment Minimum four years analysis and reporting experience Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging Ability to track, analyze and report on ROI data Experience with budget management, GL codes, P & L reports and forecasting Working knowledge of Customer Relationship Management software Ability to thrive in a high-pressure environment Innovative spirit, receptive to change and substantial organizational growth Superior communication skills with the ability to present to senior teams and investment partners Intense work ethic with a dedication to teamwork Strong attention to detail and deadlines Multitasking skills for handling multiple projects, cross-divisionally Critical thinking skills for identifying and addressing concerns Ability to build relationships and articulate ideas well Excellent grammar, editing and copywriting skills Capacity to train and mentor other team members Benefits:
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package. Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies. EOE D/V
Work with Marketing leadership on high-level strategic initiatives to support the current enterprise and future acquisitions and community transitions Function as the trusted advisor on community marketing lead generation efforts, developing and executing quarterly/annual marketing plans and strategies for communities across varying brands in order to support goals Interpret and synthesize competitive knowledge and market research data to develop insight led strategies to inform lead generation decisions and priorities Responsible for presenting the marketing component of assigned communities for the company-wide, financial presentations and any monthly focus-community meetings/presentations. Manage investor relations as it pertains to marketing including data analysis, reporting, performance calls and any ad hoc requests Analyze monthly lead generation performance, tracking results and reporting on ROI by channel Oversee and develop community budgets and analyze monthly financials Maintain in-depth knowledge and market where appropriate of community specific DSL special programs, such as FlexChoiceSM, FitCamp®, Be Our Guest, Resident Ambassador, Home Sellers, SHINE® Memory Care, etc. Become an expert of current and future PSL markets, taking ownership of the business unit through the understanding of the competition and local socioeconomic factors Develop a robust understanding of community competitive landscape and sales objections, articulating insights to transform recommendations into innovative integrated marketing campaign strategies Partner with SMEs and regional sales leaders for ongoing discussions including overall strategy, differentiators, new opportunities and challenges, new competition, and lead generation channel performance to meet occupancy goals Strategize special Charity Lead Generation, Grand Unveiling, Open House and Grand Opening events Collaborate with STAT Marketing to develop new, robust campaigns to support brand awareness and lead generation goals Maintain DSL and PSL brand standards across all marketing Partner with digital communications on advertorials, editorials and unique, SEO rich community specific content Collaborate with corporate communications on community public relations and media engagement Join forces with Digital Support to communicate strategies for community websites and advertising associated with community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing Manage a Marketing Specialist who will: Develop support materials including flyers, advertising, brochures, direct mail, special event plans, new program and presentation materials, community communications,
etc. to drive traffic, convert leads and drive revenue growth and move-in goals Grow social media engagement through community social channels Respond to community reviews Assist with onboarding and training new team members on marketing best practices and programs Other duties as assigned. Qualifications:
Bachelor’s degree in marketing, or other related area of specialty with seven or more years of proven marketing experience Preferred senior living, healthcare, real estate or agency experience Experience in a lead generation environment Minimum four years analysis and reporting experience Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging Ability to track, analyze and report on ROI data Experience with budget management, GL codes, P & L reports and forecasting Working knowledge of Customer Relationship Management software Ability to thrive in a high-pressure environment Innovative spirit, receptive to change and substantial organizational growth Superior communication skills with the ability to present to senior teams and investment partners Intense work ethic with a dedication to teamwork Strong attention to detail and deadlines Multitasking skills for handling multiple projects, cross-divisionally Critical thinking skills for identifying and addressing concerns Ability to build relationships and articulate ideas well Excellent grammar, editing and copywriting skills Capacity to train and mentor other team members Benefits:
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package. Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies. EOE D/V