Justin Havre & Associates is hiring: PPC / Performance Marketer in Calgary

Senior PPC/Performance Marketing Expert

About the Role

We're seeking an experienced Performance Marketing Professional to join our team and drive our digital advertising strategy. The ideal candidate will have a proven track record of managing successful PPC campaigns with exceptional conversion rates while optimizing cost per lead. You live and breathe optimization and squeezing every last conversion and lead out of your marketing spend. You're not happy with the status quo. You're always looking at "what's next?"

Key Responsibilities

• Develop, implement, and optimize paid search campaigns across Google Ads and Meta platforms
• Monitor campaign performance, analyze data, and make strategic adjustments to improve ROI
• Reduce cost per lead while maintaining or improving conversion rates
• Create compelling ad copy and landing page recommendations
• Conduct regular keyword research and competitor analysis
• Provide detailed reporting and actionable insights on campaign performance
• Stay current with industry trends and platform updates
• Manage budgets effectively and allocate resources for maximum impact

Requirements

• Minimum 4 years of hands-on experience in PPC and performance marketing
• Proven expertise with Google Ads platform (Search, Display, html5)
• Demonstrated success managing Meta advertising campaigns (Facebook, Instagram)
• Strong analytical skills with experience using data to drive decision-making
• Exceptional understanding of conversion rate optimization techniques
• Experience with tracking tools and analytics platforms
• Ability to strategize, execute, and optimize campaigns independently
• Excellent communication skills to explain performance data to stakeholders

Preferred Qualifications

• Experience in Real Estate PPC campaigns is a significant asset
• Google Ads and Meta Blueprint certifications
• Experience with Microsoft Advertising, LinkedIn, or other PPC platforms
• Familiarity with CRM systems and marketing automation tools
• Background in A/B testing and landing page optimization
• Understanding of SEO principles and how they complement PPC efforts

What Success Looks Like

• Consistently reducing CPL while maintaining or improving conversion quality
• Developing innovative targeting strategies to reach qualified prospects
• Building scalable campaign structures that can grow with our business
• Identifying new opportunities within the digital advertising landscape

Qualified candidates should submit their resume, portfolio of campaign results (with metrics), and a brief explanation of their approach to optimizing campaign performance.

We are an equal opportunity employer and value diversity in our organization.