Western Union
Senior Manager, Loyalty Marketing – New York, New York or Denver, Colorado
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration. Are you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as the Senior Manager, Loyalty Marketing. Western Union powers your pursuit The Senior Manager, Loyalty Marketing will lead the development and execution of marketing strategies that enable the business to acquire and retain customers through a best-in-class global loyalty program. This includes the development and execution of a global marketing strategy and the development of marketing assets across all channels for our new, global loyalty program. This Senior Manager will partner with cross-functional and regional teams as the global loyalty program SME for loyalty program communications, positioning, activations, media planning, and digital asset creation. The Senior Manager will work to understand regional barriers to customer engagement and the creation of differentiated regional and country-specific offers, media planning, and member communications, in alignment with regional team goals. The Senior Manager, Loyalty Strategy will collaborate with CRM, brand, customer insights, product, compliance, legal, and technology teams to develop and execute the marketing strategy. This Senior Manager will focus on member journeys, member segmentation, and the development of a global bonus offer strategy to target and drive different customer behaviors and deliver personalized, ongoing member communications. This role will be accountable for all program metrics and KPIs, including enrollments, redemptions, revenue, NPS, VOC, program mix and cost, LTV, and marketing/campaign-specific metrics (Open rates, CTR, offer take rates, etc). This is a global, omni-channel role, and the Senior Manager, Loyalty Marketing, will need to collaborate across differing time zones daily with our cross-functional partners mostly in North America, Latin/Central America, Europe, and Asia in the near term. This role can be based in either our Denver, CO, headquarters or our NYC office and reports into the VP, Loyalty. Role Responsibilities Drive the development and ongoing execution of our global loyalty program marketing strategy to drive program acquisition, engagement, customer retention, and advocacy. Support global program roll-out marketing efforts as our loyalty program marketing SME, in partnership with regional marketing teams. Work closely with customer insights, data analytics, CRM, GTM, and the Loyalty teams to identify new marketing tactics and strategies. Drive alignment with regional and cross-functional teams on our marketing vision and roll-out plans to drive awareness and excitement about the program. Role Requirements 8+ years of work experience in loyalty marketing / CRM, marketing strategy, or product development. Experience with loyalty marketing program strategies and tactics is preferred. Experience in financial services is a plus. MBA Preferred. Strong team management and communication (written and verbal) skills at all levels, including the ability to present to large teams. Experience with cross-functional teams in roles with increasing responsibility. Strong knowledge of CRM and loyalty program marketing tactics, strategies across all channels (retail, digital, OOH, social). Strong strategic and analytical skills. The ability to translate value proposition into engaging marketing assets. Experience with brand, GTM, integrated marketing teams, as well as drafting marketing briefs for offers, ongoing marketing communications, and creative asset development. Skilled at developing strong relationships quickly, creating buy-in, and driving success with cross-functional teams. A strong comfort level with ambiguity and a fast-paced environment. Salary The base salary range is $112,000 - 155,000 USD per year, total on target compensation includes a base salary and short-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies. Benefits You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment. Your United States – Specific Benefits Include Family First Program Flexible Time off Medical, Dental and Life Insurance Student Loan Repayment Program Tuition Assistance Program Parental Leave Location (Hybrid): 7001 E. Belleview Ave Denver, CO 80237 Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate. Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws. #LI-JF1 #LI-Hybrid Estimated Job Posting End Date: 02-24-2025 #J-18808-Ljbffr
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration. Are you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as the Senior Manager, Loyalty Marketing. Western Union powers your pursuit The Senior Manager, Loyalty Marketing will lead the development and execution of marketing strategies that enable the business to acquire and retain customers through a best-in-class global loyalty program. This includes the development and execution of a global marketing strategy and the development of marketing assets across all channels for our new, global loyalty program. This Senior Manager will partner with cross-functional and regional teams as the global loyalty program SME for loyalty program communications, positioning, activations, media planning, and digital asset creation. The Senior Manager will work to understand regional barriers to customer engagement and the creation of differentiated regional and country-specific offers, media planning, and member communications, in alignment with regional team goals. The Senior Manager, Loyalty Strategy will collaborate with CRM, brand, customer insights, product, compliance, legal, and technology teams to develop and execute the marketing strategy. This Senior Manager will focus on member journeys, member segmentation, and the development of a global bonus offer strategy to target and drive different customer behaviors and deliver personalized, ongoing member communications. This role will be accountable for all program metrics and KPIs, including enrollments, redemptions, revenue, NPS, VOC, program mix and cost, LTV, and marketing/campaign-specific metrics (Open rates, CTR, offer take rates, etc). This is a global, omni-channel role, and the Senior Manager, Loyalty Marketing, will need to collaborate across differing time zones daily with our cross-functional partners mostly in North America, Latin/Central America, Europe, and Asia in the near term. This role can be based in either our Denver, CO, headquarters or our NYC office and reports into the VP, Loyalty. Role Responsibilities Drive the development and ongoing execution of our global loyalty program marketing strategy to drive program acquisition, engagement, customer retention, and advocacy. Support global program roll-out marketing efforts as our loyalty program marketing SME, in partnership with regional marketing teams. Work closely with customer insights, data analytics, CRM, GTM, and the Loyalty teams to identify new marketing tactics and strategies. Drive alignment with regional and cross-functional teams on our marketing vision and roll-out plans to drive awareness and excitement about the program. Role Requirements 8+ years of work experience in loyalty marketing / CRM, marketing strategy, or product development. Experience with loyalty marketing program strategies and tactics is preferred. Experience in financial services is a plus. MBA Preferred. Strong team management and communication (written and verbal) skills at all levels, including the ability to present to large teams. Experience with cross-functional teams in roles with increasing responsibility. Strong knowledge of CRM and loyalty program marketing tactics, strategies across all channels (retail, digital, OOH, social). Strong strategic and analytical skills. The ability to translate value proposition into engaging marketing assets. Experience with brand, GTM, integrated marketing teams, as well as drafting marketing briefs for offers, ongoing marketing communications, and creative asset development. Skilled at developing strong relationships quickly, creating buy-in, and driving success with cross-functional teams. A strong comfort level with ambiguity and a fast-paced environment. Salary The base salary range is $112,000 - 155,000 USD per year, total on target compensation includes a base salary and short-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies. Benefits You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment. Your United States – Specific Benefits Include Family First Program Flexible Time off Medical, Dental and Life Insurance Student Loan Repayment Program Tuition Assistance Program Parental Leave Location (Hybrid): 7001 E. Belleview Ave Denver, CO 80237 Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate. Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws. #LI-JF1 #LI-Hybrid Estimated Job Posting End Date: 02-24-2025 #J-18808-Ljbffr