Schneider Electric
US Marketing Director, Water Wastewater
Schneider Electric, Dallas, Texas, United States, 75215
Schneider Electric has an opportunity for
US Marketing Director, Water Wastewater.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. The
US Marketing Director, Water Wastewater
is responsible for defining the marketing and communications strategy for the US water wastewater segment to measurably increase revenue contribution. This will be achieved through creating a marketing and communications plan aligned with business and commercial objectives. This strategic role will boost awareness and preference for Schneider solutions among key decision-makers, partners, and influencers in the water sector. The ideal candidate will use marketing campaigns, go-to-market playbooks, communication strategies, and collaborative sales and marketing plans to meet marketing goals. This individual will have mastered the art of translating customer insights and competitive feedback into action. They will have designed and managed successful demand-generation campaigns and possess a deep understanding of how to transform customer needs into meaningful engagements. In this role, you'll be responsible for strategic customer marketing, retention, and influence programs aimed at driving adoption, loyalty, advocacy, and growth. What do you get to do in this position? Create an innovative segment marketing strategy to support the strategic annual growth plan and update quarterly to enable market saturation and reflect customer evolving needs. Develop Unique Value Proposition and positioning in prioritized end-markets to grow and maintain customer relationships, promote brand awareness, and increase revenue. Partner with Channel and Segment teams, local market intelligence, and government relations to define marketing programs that drive expansion, loyalty, and new acquisition. Communicate water segment strategy to commercial leaders and stakeholders to enable aligned marcom planning for marketing investment. Develop public affairs communications strategy to drive engagement and preference for Schneider Electric. Manage Voice of Customer programs that define buying behaviors, market trends, and customer pain points. Own and manage the marketing promotional budget. Ensure optimized integrated marketing mix to align with commercial market segments. Define, monitor, and manage key performance indicators and dashboards. Marketing Scope (Brand Management) Oversee Schneider and its associated brands positioning, messaging, and identity to target audiences. Ensure brand consistency across all marketing materials, campaigns, and communications. (Lead Generation) Develop and execute lead generation initiatives, including content marketing, webinars, events, and partnerships. Drive the creation of high-quality content tailored to the industrial audience. (Digital Marketing) Manage digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to increase brand visibility and drive engagement. (Communications) Develop PR, AR, Influencer, and Executive communications plans. (Sales Enablement) Work in partnership with the sales teams with the necessary tools, materials, and resources to effectively communicate value proposition to customers. (Stakeholder Engagement) Collaborate with key internal stakeholders, including senior management, sales teams, and product development, to align marketing strategies with overall business goals. (Management) Collaborate and influence several marketing teams and drive investments to achieve a high-performance and high-engagement culture. What qualifications will make you successful for this role? Bachelor’s degree, preferred in business, marketing, or communications. Minimum 10 years B2B product vertical marketing, sales, and/or strategy experience. Strong knowledge of current market trends in public sector, utilities, and water markets. Proven track record of developing innovative and disruptive programs. High degree of initiative and proactive management. Strong written and verbal communications. Ability to travel domestically 50%. Self-motivated, positive, proactive, and takes the initiative to get things done. Track record of partnership with cross-functional teams, including work with account/customer management teams and experience in working with global teams and stakeholders. Highly collaborative team player with a desire to work with others for broader success. Flexible, demonstrates the ability to adapt to new environments and operate successfully in rapidly changing environments. Proficiency in digital marketing techniques, including SEO, PPC, social media, and content marketing. Excellent written and verbal communication skills, with the ability to create compelling content for technical and non-technical audiences. Analytical mindset with the ability to measure and interpret marketing performance metrics. Experience with marketing automation and CRM tools is preferred. Let us learn about you! Apply today. You must submit an online application to be considered for any position with us. This position will be posted until filled. Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.
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US Marketing Director, Water Wastewater.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. The
US Marketing Director, Water Wastewater
is responsible for defining the marketing and communications strategy for the US water wastewater segment to measurably increase revenue contribution. This will be achieved through creating a marketing and communications plan aligned with business and commercial objectives. This strategic role will boost awareness and preference for Schneider solutions among key decision-makers, partners, and influencers in the water sector. The ideal candidate will use marketing campaigns, go-to-market playbooks, communication strategies, and collaborative sales and marketing plans to meet marketing goals. This individual will have mastered the art of translating customer insights and competitive feedback into action. They will have designed and managed successful demand-generation campaigns and possess a deep understanding of how to transform customer needs into meaningful engagements. In this role, you'll be responsible for strategic customer marketing, retention, and influence programs aimed at driving adoption, loyalty, advocacy, and growth. What do you get to do in this position? Create an innovative segment marketing strategy to support the strategic annual growth plan and update quarterly to enable market saturation and reflect customer evolving needs. Develop Unique Value Proposition and positioning in prioritized end-markets to grow and maintain customer relationships, promote brand awareness, and increase revenue. Partner with Channel and Segment teams, local market intelligence, and government relations to define marketing programs that drive expansion, loyalty, and new acquisition. Communicate water segment strategy to commercial leaders and stakeholders to enable aligned marcom planning for marketing investment. Develop public affairs communications strategy to drive engagement and preference for Schneider Electric. Manage Voice of Customer programs that define buying behaviors, market trends, and customer pain points. Own and manage the marketing promotional budget. Ensure optimized integrated marketing mix to align with commercial market segments. Define, monitor, and manage key performance indicators and dashboards. Marketing Scope (Brand Management) Oversee Schneider and its associated brands positioning, messaging, and identity to target audiences. Ensure brand consistency across all marketing materials, campaigns, and communications. (Lead Generation) Develop and execute lead generation initiatives, including content marketing, webinars, events, and partnerships. Drive the creation of high-quality content tailored to the industrial audience. (Digital Marketing) Manage digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to increase brand visibility and drive engagement. (Communications) Develop PR, AR, Influencer, and Executive communications plans. (Sales Enablement) Work in partnership with the sales teams with the necessary tools, materials, and resources to effectively communicate value proposition to customers. (Stakeholder Engagement) Collaborate with key internal stakeholders, including senior management, sales teams, and product development, to align marketing strategies with overall business goals. (Management) Collaborate and influence several marketing teams and drive investments to achieve a high-performance and high-engagement culture. What qualifications will make you successful for this role? Bachelor’s degree, preferred in business, marketing, or communications. Minimum 10 years B2B product vertical marketing, sales, and/or strategy experience. Strong knowledge of current market trends in public sector, utilities, and water markets. Proven track record of developing innovative and disruptive programs. High degree of initiative and proactive management. Strong written and verbal communications. Ability to travel domestically 50%. Self-motivated, positive, proactive, and takes the initiative to get things done. Track record of partnership with cross-functional teams, including work with account/customer management teams and experience in working with global teams and stakeholders. Highly collaborative team player with a desire to work with others for broader success. Flexible, demonstrates the ability to adapt to new environments and operate successfully in rapidly changing environments. Proficiency in digital marketing techniques, including SEO, PPC, social media, and content marketing. Excellent written and verbal communication skills, with the ability to create compelling content for technical and non-technical audiences. Analytical mindset with the ability to measure and interpret marketing performance metrics. Experience with marketing automation and CRM tools is preferred. Let us learn about you! Apply today. You must submit an online application to be considered for any position with us. This position will be posted until filled. Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.
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