Cerveceria La Tropical is hiring: Social Media & Events Coordinator in Miami

SOCIAL MEDIA AND EVENTS COORDINATOR

*Please include a portfolio link with your application. This is required to be considered for the role.*

POSITION SUMMARY

This position reports to the Sr. Brand Marketing Manager. Our Social Media and Events Coordinator is responsible for the planning and execution of all marketing projects, creatively and logistically with a strong emphasis on design, photography, content creation, social media and event coordination.

CREATIVE & EVENT SUPPORT

·      Ability to design and execute engaging on-brand graphics for a variety of channels in print and digital using Adobe Suite programs (POS materials, website, social media, email marketing and signage).

·      Photography: Capture original photo and video content at events and accounts that carry La Tropical products for social media and/or other marketing platforms. A combination of cell phone and a DSLR camera use.

·      Manage social media channels. This includes community management, copywriting, proofreading, content creation and posting.

·      Support marketing initiatives in planning, executing, and tracking of marketing programs such as events, social media, email and POS.

·      Coordinate & execute community events including sponsorship requests, event sampling programs, beer donations etc.

·      Community outreach and relationship building

·      Ability to edit video content (compile segments, add music and text).

·      Assist in maintaining and updating website (WordPress). Work with agency for more complex website needs.

·      Assist in email marketing campaigns and data analysis.

·      Collect, consolidate and systemically store resources such as photos and videos to be used in marketing efforts.

·      Maintain company presence on various channels (Untappd, Beer Advocate, Trip Advisor, Yelp, YouTube, etc.).

·      Managing relationships with external vendors to ensure high-quality and timely execution of marketing programs.

OTHER

·      Fluent speaking and copywriting abilities in English

·      Bilingual in Spanish is a plus

·      Compose and post content to the company website and other digital channels (social media, google, Untappd, etc.).

·      Coordinate events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries and ordering marketing collateral.

·      Thorough technical knowledge of all social media platforms (Facebook, Instagram, TikTok, X, and LinkedIn).

·      Undertake and support daily administrative tasks to ensure the functionality and coordination of marketing initiatives.

·      Assist in organizing and managing promotional events on and off-site.

·      Attend on and off-site events and samplings to ensure their success (includes evenings and weekends).

·      Familiarity with Sprout Social and Canva a plus

·      Gather data on competitors and report findings and trends.

·      Assist in inventory management and tracking for merchandise and assist in merchandising on-site and online.

·      Participate in ride-a-longs with distributor sales reps.

·      Conduct pre-press on digital files before print.

·      Assist in operations related to marketing (vendor sourcing, order correspondence, inventory tracking, etc.).

·      Willingness to learn about beer, the brewing process, the beer industry, and be able to assist in educating taproom staff and other visitors on La Tropical beers, including conducting brewery tours when needed

·      Be flexible to attend off-site samplings and events including evenings and weekends (retail locations, festivals, etc.).

·      Develop relationships with beer writing communities (beer influencers, bloggers, etc.).

DESIRED SKILLS & QUALIFICATIONS:

·      BA Degree in Design or a marketing related field OR a portfolio link with proof of creative executions that fit the role described.

·      Proficient in CC Suite (Illustrator, InDesign, Photoshop, Premiere, -- After Effects a bonus!)

·      Must be at least 21 years of age.

·      2-4 years of experience in marketing or a related field.

·      Must be highly creative and a strategic thinker.

·      Understanding of WordPress, ability to make basic changes.

·      Microsoft Office (Word, PowerPoint, Excel).

·      Excellent grammar. Great verbal and written communication.

·      Basic understanding of using a DSLR camera (auto mode is acceptable so long as photos look great).

·      Must be a self-starter and able to independently move projects forward, prioritize tasks and meet deadlines without compromising end result.

·      Occasional local travel may be required.

KEY RELATIONSHIPS

·      Reports directly to our Sr. Brand Marketing Manager.

PHYSICAL REQUIREMENTS

·      Requires moderate physical efforts. Standing, carrying, bending, stretching, stooping, pulling, and pushing, lifting weight up to 30 pounds.

SCHEDULE REQUIREMENTS

·      Must be willing to cover events during evenings, weekends, and holidays.

AT LA TROPICAL, WE OFFER

·      A work environment where inclusiveness rules and you can come as you are 

·      A competitive total compensation package including strong benefits 

·      Great development and career opportunities 

OUR COMMITMENT TO SAFETY

As part of our commitment to the health and safety of our staff, customers, and community, Cerveceria La Tropical requires all current employees and new hires to be fully vaccinated for COVID-19 or to have secured an approved accommodation for a medical or religious reason (if available) from our Human Resources Department as a condition of employment.

OUR COMMITMENT TO DIVERSITY IN THE WORKPLACE

Cerveceria La Tropical is an Equal Employment Opportunity employer. We welcome all applicants without regard to race, color, religion, gender, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, genetic information, or any other basis protected by applicable law.

Regardless of your race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, you are welcome in our Familia!

*Please include a portfolio link with your application. This is required to be considered for the role.*