Jump into Our Pond as Director of Marketing!
Are you a dynamic leader with a passion for growth marketing? Leapfrog Services is on the lookout for an experienced marketing professional to spearhead our expanding marketing strategy. As a player-coach, you'll have the opportunity to build and manage a thriving marketing organization.
In this role, you'll be at the forefront of developing and executing innovative brand strategies, marketing plans, and business development initiatives. You'll leverage both internal and external resources to manage the end-to-end process seamlessly. Reporting directly to the President & COO, you'll enjoy a collaborative and supportive work environment.
Primary Responsibilities
- Strategy Development: Design and implement comprehensive marketing, business development, and brand strategies leveraging industry best practices in digital and traditional marketing.
- Collaboration: Work with senior management and other internal and external resources to align marketing strategies with overall business objectives
- Digital Presence and Content Creation:
- Optimize Leapfrog's digital presence, ensuring a strong and consistent brand voice across all digital platforms
- Lead digital marketing resources, with support from internal stakeholders, in the development of website content, email campaigns, content marketing, social media posts, clickable ads, and search engine optimization (SEO)
- Event Management: Support the development, orchestration, and execution of company and partner events, including event-related communications.
- Performance Management and Reporting:
- Create, capture, and report data-driven insights and performance metrics for traditional and digital marketing initiatives with a particular focus on growth via lead generation.
- Establish and control budget to maximize return on marketing investments in support of overall company-level strategies.
- Education: Bachelor's degree in Marketing or Communications or commensurate work experience desired.
- Work Experience:
- Minimum of 8-10 years in B2B marketing, public relations, media, advertising, or a similar discipline desired.
- Success in leveraging digital marketing strategies to accelerate marketing results and business growth across all platforms desired.
- Previous experience working for an IT-managed service provider or IT professional services firm preferred.
- Experience managing external contract resources, including digital marketing agencies preferred.
- Cultural Fit: Alignment with Leapfrog's employees and leadership is essential, as demonstrated by the following traits:
- Collaborative, self-starter, results-oriented, and approaches tasks with urgency, creativity, and flexibility.
- Applies critical thinking and analytical skills to facilitate meetings with internal and client leadership.
- Entrepreneurial spirit, willing to tackle strategic needs and participate in tactical activities required to succeed.
- Excellent time management skills are required to manage individual and team tasks, priorities, and deadlines in a dynamic environment driven by current and future client needs.
We also offer the following benefits and perks:
- Competitive pay - starting range is $120,000 - $140,000/year, based on knowledge, skills, and experience.
- Comprehensive benefits (medical, dental, vision)
- Life and Disability Insurance
- Telemedicine
- 401k match
- Certification/Education program
- Hybrid Work Office
- Health and wellness program
Leapfrog Services provides managed IT services for businesses and nonprofits worldwide. Founded in 1998 with the philosophy that IT should enhance your business, not get in the way of it, we consider ourselves a service company that delivers the highest possible technical expertise with an unwavering dedication to extraordinary service. In our world, high-tech doesn't mean high jargon or high stress it means high touch and high availability. If you love working with leading-edge technology, want to be part of a fun, service-based culture, and prefer the security of an established company with growth opportunities and excellent benefits, Leapfrog is just the pond you're looking for!
Compensation details: 120000-140000 Yearly Salary
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