Marketing Director Job at Trex RainEscape in Englewood
Trex RainEscape, Englewood, CO, United States, 80151
About the Company
Innovative Building Products (IBP), LLC is a licensee of Trex Company, the world’s #1 composite decking brand. IBP, LLC is the company behind some of the decking industry’s most successful innovations, including Trex® RainEscape®, Trex® Protect, and Trex® Seal.
Position Overview
The Director of Marketing is a key leadership role responsible for directing the global marketing efforts for Trex® RainEscape®, Trex® Protect, and Trex® Seal. This highly independent role requires a results-driven, self-starter comfortable working autonomously to lead the marketing strategy and the development and execution of multi-channel marketing campaigns targeting deck builders and homeowners in North America, Australia, and the United Kingdom.
Responsibilities
- Develop and lead integrated marketing campaigns to build brand awareness and increase demand for Trex® RainEscape®, Trex® Protect, and Trex® Seal.
- Manage the brand identity, ensuring consistency and adherence across all channels.
- Drive digital marketing initiatives, including SEO/SEM, social media, email marketing, and paid advertising.
- Direct the creative development and production of all marketing materials, including promotional giveaways and apparel.
- Maintain five websites, including hosting and security, content updates, and management of the web development firm.
- Direct and manage external agencies/freelancers supporting the execution of integrated marketing plans, including:
- Digital Advertising
- Public Relations
- Search Engine Optimization (SEO)
- Website Management
- Graphic Designers
- Printers
- Blog Writers
- Photographer
- Videographer
- Influencers
- Social Media Management
- Track all marketing metrics
- Create and manage the annual marketing budget
- Lead the creative development for all new product launches
- Build and maintain strong relationships with key Trex Company marketing staff.
Role Requirements
- Bachelor's degree, preferably in marketing
- 10-15 years of experience in consumer marketing, with a proven track record of developing and executing successful integrated marketing campaigns.
- Demonstrated ability to work independently and manage multiple projects simultaneously with minimal supervision
- Strong project management and organizational skills.
- Experience managing external agencies and freelancers.
- Proficiency in tracking and analyzing marketing metrics, including Google Analytics.
- Excellent written communication skills.
Desired Skills and Experiences
- Experience in the building/construction industry, a plus
- Familiarity with WordPress website management.
Other Information
- This position is a solo contributor with no in-house staff
- This is a full-time, in-office position based in Englewood, CO.
- Competitive salary and benefits package offered.