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Trex RainEscape

Marketing Director Job at Trex RainEscape in Englewood

Trex RainEscape, Englewood, CO, United States, 80151

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Content Summary: Marketing Director at Englewood, for Trex RainEscape

About the Company

Innovative Building Products (IBP), LLC is a licensee of Trex Company, the world’s #1 composite decking brand. IBP, LLC is the company behind some of the decking industry’s most successful innovations, including Trex® RainEscape®, Trex® Protect, and Trex® Seal. 


Position Overview

The Director of Marketing is a key leadership role responsible for directing the global marketing efforts for Trex® RainEscape®, Trex® Protect, and Trex® Seal. This highly independent role requires a results-driven, self-starter comfortable working autonomously to lead the marketing strategy and the development and execution of multi-channel marketing campaigns targeting deck builders and homeowners in North America, Australia, and the United Kingdom.


Responsibilities

  • Develop and lead integrated marketing campaigns to build brand awareness and increase demand for Trex® RainEscape®, Trex® Protect, and Trex® Seal.
  • Manage the brand identity, ensuring consistency and adherence across all channels.
  • Drive digital marketing initiatives, including SEO/SEM, social media, email marketing, and paid advertising.
  • Direct the creative development and production of all marketing materials, including promotional giveaways and apparel.
  • Maintain five websites, including hosting and security, content updates, and management of the web development firm.
  • Direct and manage external agencies/freelancers supporting the execution of integrated marketing plans, including:
  • Digital Advertising
  • Public Relations
  • Search Engine Optimization (SEO)
  • Website Management
  • Graphic Designers
  • Printers
  • Blog Writers
  • Photographer
  • Videographer
  • Influencers
  • Social Media Management
  • Track all marketing metrics
  • Create and manage the annual marketing budget
  • Lead the creative development for all new product launches
  • Build and maintain strong relationships with key Trex Company marketing staff.


Role Requirements

  • Bachelor's degree, preferably in marketing
  • 10-15 years of experience in consumer marketing, with a proven track record of developing and executing successful integrated marketing campaigns.
  • Demonstrated ability to work independently and manage multiple projects simultaneously with minimal supervision
  • Strong project management and organizational skills.
  • Experience managing external agencies and freelancers.
  • Proficiency in tracking and analyzing marketing metrics, including Google Analytics.
  • Excellent written communication skills.


Desired Skills and Experiences

  • Experience in the building/construction industry, a plus
  • Familiarity with WordPress website management.


Other Information

  • This position is a solo contributor with no in-house staff
  • This is a full-time, in-office position based in Englewood, CO.
  • Competitive salary and benefits package offered.