Casa Bonita Denver is hiring: Social Media Manager in Lakewood

Social Media Manager

Casa Bonita Overview:

For 50 years, Casa Bonita has been synonymous with families, fanfare, and fun. Restored to its former glory in 2023, Casa transports guests back to a childlike oasis that is both mysterious and captivating, with an unforgettable dining and entertainment experience that includes live music, shows, games and memories that will last a lifetime. Our team members have a shared passion for being a part of the Casa legacy and are eager to work together to define this exciting new chapter in our history.

Compensation Range:

$89,000 and $99,000 per year

Why Join Our Team:

• Great earning potential
• Employer sponsored medical, dental, and vision
• Paid vacation and sick time
• Exclusive employee discounts at our Mercado store
• Career growth opportunities
• Employee family meal

What You'll Do:

At Casa Bonita, every team member plays a vital role in creating memorable dining and entertainment experiences for our guests. The Social Media Manager creates, develops, and implements social media strategies that align with Casa Bonita's mission, values, and business goals. Reporting to the Director of Guest Experience, this role focuses on crafting and executing content plans across various social media platforms to enhance brand visibility, engage our audience, and drive customer loyalty. This in-person position works closely with the operations and communications teams to create compelling content that drives revenue, engages guests, and strengthens the link between social media and internal team communication. The Social Media Manager plays a key role in ensuring that Casa Bonita maintains a strong online presence, fosters meaningful connections with our community, and contributes to a dynamic, innovative, and engaging digital environment.

Responsibilities:

• Social Media Expertise (SME): Act as the go-to expert for social media strategy, content creation, and platform management to keep Casa Bonita's online presence thriving
• Real-Time Content Creation: Be on-site to capture and post real-time content, including last-minute reservation opportunities, menu changes, and behind-the-scenes moments
• Revenue-Driven Campaigns: Develop and execute social media campaigns aimed at driving reservations, foot traffic, and event bookings
• Collaboration with Operations and Guest Experience: Partner closely with Operations and Guest Experience to identify opportunities to promote specials, events, or unique dining experiences that align with revenue goals
• Social Engagement: Partner with Customer Service team to craft messaging and actively engage with followers by responding to comments, DMs, and mentions, fostering a vibrant and loyal online community
• Data Analysis and partnership with Guest Experience: Monitor and analyze performance metrics in partnership with Guest Experience to continuously optimize content and ensure social media efforts translate into measurable business results
• Employee Knowledge Connection: Keep internal teams informed about social media campaigns, upcoming promotions, and customer-facing messaging. Provide updates during meetings or through internal communication channels to help employees connect their roles to the content being shared externally and empower employees to deliver consistent guest experiences
• Trendspotting: Stay informed about industry trends, platform updates, and best practices to ensure Casa Bonita remains innovative in the social media space
• Ad hoc duties: Ensure internal communications align with social media messaging by assisting with employee updates and announcements. Support marketing, PR, and cross-department initiatives that enhance brand storytelling and guest engagement

Qualifications/Skills:

• 21+ years of age
• Bachelor's degree in Marketing, Communications, or related field
• 3-5+ years of experience managing social media, preferably in hospitality, entertainment, or food and beverage
• Proven track record of driving revenue through social media campaigns and growing audiences
• In-depth knowledge of major social media platforms (Instagram, TikTok, Facebook, etc.), analytical tools, and best practices
• Direct experience with photography, videography, editing, and copywriting, with an eye for real-time opportunities
• Ability to work on-site at Casa Bonita and adapt quickly to capture content in a dynamic environment
• Collaborative mindset with experience working cross-functionally, especially with operation, customer service, guest experience, and communications teams
• Passion for Casa Bonita's brand and an understanding of what makes it a beloved destination
• Ability to handle ad hoc requests and prioritize tasks as needed

Preferred:

• Bilingual in Spanish

Physical & Environmental Demands:

• Able to distinguish colors and see both up close and at a distance
• Able to use manual dexterity, gross motor skills, and fine motor skills
• Able to work on a computer, tablet, or smartphone for extended periods of time
• Frequent typing, scrolling, and clicking, which may require ergonomic awareness
• Able to carry equipment like cameras, tripods, or promotional materials (up to 50 lbs) if working on-site or covering events
• Must be able to walk at least 10,000 steps per shift, including stairs and inclines/declines for live coverage, content creation, or event-based social media management
• Able to pivot, transition between seated and standing positions, kneel, stoop, and lift throughout shifts
• Able to work in confined spaces
• Comfortable working in loud, distracting environments
• Able to multitask and work efficiently with speed, accuracy, and composure in a fast-paced, high-volume restaurant and entertainment venue under pressure
• High responsiveness required for social media trends, customer engagement, and crisis management

Benefits:

Casa Bonita also offers a benefits package that includes medical, dental, and vision insurance for full-time employees.

Deadline to Apply:

3/25/25

To apply for this role, please click on the "apply for this position" button below.