Paid Media Manager Job at Piedmont Healthcare Corporate in Atlanta
Piedmont Healthcare Corporate, Atlanta, GA, United States, 30383
Description:
JOB PURPOSE:
This position supports the media direction provided by Director, Brand, Content and Media and in close partnership with the team and other stakeholders across all media. This includes the support of the marketing and brand plans for the Piedmont overall brand, entities, service lines and local practices and all mass-, digital- and paid social media, out-of-home, sponsorship activation/support and potential new or different approaches for Piedmont like Influencer Marketing, Direct Mail, Gaming, Podcasts and future AI integrations. The Manager, Media is also responsible for supporting the Brand Growth Mix Modeling efforts, the tracking and measurement of all media executions and reporting to all stakeholders.
Qualifications:
MINIMUM EDUCATION REQUIRED:
Bachelors degree in Digital Marketing, Business, Technology, or related field.
MINIMUM EXPERIENCE REQUIRED:
Five (5) years of experience in media in agency or client side.
MINIMUM LICENSURE/CERTIFICATION REQUIRED BY LAW:
None.
ADDITIONAL QUALIFICATIONS:
Experience or familiarity with modern science-based marketing approaches (e.g. Lis Binet & Peter Field,
James Hurman/Cannes Lions, Byron Sharp, Mark Ritson etc).
Leadership experience is preferred.
Experience working in consumer products goods, insurance, financial, travel, hospitality and/or, media
agencies.