Director of Digital Media Job at Championmgt in Dallas

Champion Management Group, LLC Director of Digital Media Dallas, TX·Full time We are seeking an experienced Digital Media Director to lead our integrated digital media efforts. This individual will be responsible for managing and directing the Paid and Franchise Development Digital Media departments, driving strategic digital initiatives, and leading high-performing teams to deliver exceptional results for our clients. Description Key Responsibilities Departmental Leadership and Team Management Manage and direct integrated Paid (B2C) and Franchise Development (B2B) Digital Media departments, encompassing: Paid digital advertising strategies and campaigns Consumer and franchise development digital media Lead digital media teams by: Inspiring and motivating team members Providing essential tools, training and professional development Removing operational roadblocks Conducting performance reviews and evaluations Mentoring and guiding digital team members Fostering a collaborative and innovative team culture Strategic Digital Media Development Develop and implement comprehensive digital media strategies focused on: User acquisition Lead generation User retention across paid media channels Display advertising Search media Media advertising Programmatic advertising Business Development and Client Strategy Driving new client acquisition for digital services Cross-selling digital services to existing clients Serve as the primary point of escalation for internal and external digital media requests Collaborate cross-functionally with other department leads to ensure: Integrated, cohesive multi-service strategies Alignment with overarching client strategies Innovation and Continuous Improvement Stay current with emerging digital media technologies and trends Develop and document paid media best practices Bring creative vision and innovative approaches to digital storytelling Provide strategic recommendations based on: Industry trends First and third-party data insights Market research and audience analysis Performance and Budget Management Manage digital media budgets with a focus on: Maximum effectiveness Optimal budget allocations Measurable ROI/ROAS/CTRs Track and deliver comprehensive digital media analytics and market insights Develop content frameworks and product narratives that support strategic recommendations Qualifications Required Bachelor's degree in media, Communications, Digital Media, or related field Minimum 5 years of experience in digital media Proven track record of successfully leading and developing digital media teams Demonstrated ability to manage, mentor and develop 5+ direct reports Expert-level knowledge of digital media platforms and technologies Building and motivating high-performing teams Strong analytical and strategic planning skills Demonstrated success in managing complex digital media campaigns Preferred Master's degree in communications or related field Experience in PR, digital or communications agency environment Technical Skills Marketing analytics Content management systems Digital advertising platforms Web analytics tools CRM software Performance management tools Soft Skills Strategic leadership Team motivation and development Creative problem-solving Equal Opportunity Statement Champion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. *Note: This job description is subject to periodic review and may be modified to reflect the evolving needs of the organization. #J-18808-Ljbffr