Theprnet
Theprnet is hiring: Vice President of PR/Communications in New York
Theprnet, New York, NY, United States, 10261
Location: New York, NY
Field: PR/Communications
Min. Experience: 10+ year(s)
Basis: Full-time
Description: Who we are: Pitchblend is a digital PR and marketing agency serving futurist brands including adidas and Meta. We specialize in brand & creative strategy, brand & marketing communications, PR and digital strategy for leading global brands connecting our clients to next generation audiences across the culture space. We are a minority, woman-owned agency with a diverse, multi-generational team. We cultivate honest and enduring connections while operating with integrity, passion and a whole lot of heart!
Who you are: You’re a leader who takes initiative and instinctively knows how to inspire the best from your team. You obsess over achieving exceptional results in everything you and your team handle. You have expertise in managing managers, and have a proven track record in effectively mentoring staff to perform at their best while maintaining strict quality control on client facing deliverables. You are a natural relationship-builder and a nimble and strategic thinker with sharp intuition, leading clients at the highest echelon to turn to you for your opinion and guidance.
What you’ll be doing: Responsible for the overall health and longevity of client accounts, you would play a pivotal role in driving high level strategy while managing team leads to drive maximal results for our clients, ensuring that all account work is strategic, effective and results-driven. Your primary responsibilities include (but aren’t limited to) the development and oversight of high-level brand communication plans, campaigns, media relations strategy, and ensuring best-in-class execution of media relations, social media and partnerships, events, as well as accountability for the quality of client work.
You would serve as a trusted and reliable contact for clients regarding the strategic approach, efficiency and efficacy of campaign and project execution. With a strategic bird’s-eye-view over all account activity, you would also help streamline processes, optimize team performance and innovate on growth opportunities for team members, clients and the agency.
Additionally, you would drive business development efforts for the agency including (but not limited to) strategic scoping for new projects with existing clients, as well as researching prospective target accounts, pursuing new business leads, and driving, authoring and delegating new business proposals and presentations.
Must have background and be an authentic participant of niche/sub communities within culture ranging from premium & luxury street and sportswear + sneaker culture, emerging public and contemporary art, DJ/festival culture, emerging rap/hip-hop, dance, indie rock, Pro sports (basketball, soccer), action sports (street skating), outdoor sports (hiking, trail running, mountaineering), consumer technology, emerging media and mass media. Must have relationships at outlets like Hypebeast, Highsnobiety, Complex/Sole Collector, Nice Kicks, The Cut, Coveteur, i-D, Rolling Stone, The FADER and others.
JOB DESCRIPTION Account Management: Oversee overall account activity to ensure client goals are being met
Provide strategic guidance on all account activity
Account Oversight: Responsible for all account activity being executed in a strategic, timely and professional manner
Initiate the ideation and implementation of new programs and concepts that add value for clients
Maintain a bird's eye view over all account activity, ensuring all moving pieces ladder up to a larger strategic vision
Manage budgets and resources efficiently, ensuring that work is performed within budget constraints
Campaign Planning / Strategy: Initiate and lead the development and presentation of written plans and proposals
Lead brainstorms as needed; guide team on strategy of key components
Provide final polishes and approvals of all written plans
Ensure that campaigns align with clients' branding and goals
Monitor campaign progress and analyze results
Crisis Communication: Develop crisis communication plans and strategies
Provide counsel during crises and manage communication with stakeholders
Media Relations: Establish and maintain ongoing relationships with key media to increase client exposure
Identify and foster new media contacts on a regular basis
Reporting and Analytics: Oversee production of client reports, providing direction on what each recap should entail
Guide team in presenting results in a way that shines performance in the best light
Analyze data and metrics to make data-driven decisions
Client Relations: Provide clients with strategic direction from an industry and competitive perspective, best practices and innovations
Serve as clients' primary counsel on important account issues and strategic advisory
Act as the main point of contact between the agency and clients, ensuring strong client relationships
Oversee and manage client scopes, ensuring all contractual obligations are being maintained and met
Agency Leadership: Collaborate with leadership to improve culture, quality of work, address and identify issues and establish effective processes
Mentor and develop team members including account leads, managers, directors
Play a pivotal role in devising high level strategy, execution, and managing team members to drive maximal results
Help streamline processes, optimize team performance and innovate on growth opportunities for team members, clients and the agency
Recruit, hire, and train staff, providing mentorship and guidance for team members to reach their career trajectory goals
Foster a collaborative and creative work environment
Drive and contribute to the overall growth and success of the agency by achieving revenue and profitability targets
Play a leadership role in ensuring the team stays up to date on industry trends, emerging technologies, and best practices
Agency Representation: Represent the agency at industry events and conferences
Establish the agency and yourself as thought leaders in the field
Ethical Standards: Uphold ethical standards in PR practices
Ensure compliance with relevant laws and regulations
Business Development: Drive business development efforts by researching prospective target accounts and pursuing new business leads
Spearhead the creation of new business proposals and presentations, including leading brainstorms, crafting the overarching strategy being proposed, and project management of getting the proposal done on time
Serve as a key member in client intake and discovery, building trust to be positioned as a trusted client go-to from the onset
Develop and maintain a strong network in the industry
Responsible for health and longevity of existing clients, ensuring ongoing client retention and account growth
Requirements: You might be a good fit if you have:
BA in Mass Communications, Public Relations, Digital Marketing or related field
Ability to author strategic plans, in both word document and presentation deck forms
Excellent and effective oral presentation and campaign sell-in ability
Ability to use persuasive skills and influence to gain trust and buy-in from clients, and to steer them toward more effective strategies that yield maximum results
Operational and systems-oriented acumen
New business pitch development, proposal & scope of work preparation skill
Budget oversight and management skills
Culture & lifestyle marketing & brand comms experience
Well-rounded or fluent knowledge across a combination of following lifestyle segments: Fashion, Streetwear, Sneaker lifestyle, Art, Music & Entertainment, Tech, Digital, Web2 & Web3, Pro & Action Sports, Travel, Adventure & Outdoor Sports, Sustainability & Social Impact
Media landscape expert and thought leader with a deep knowledge of social-first & .COM, broadcast, podcast, print and emerging media opportunities
Excellent understanding of marketing and public relations execution
Background in social media content strategy and community management
Experience working in a fast-paced, high-pressure PR environment
Experience managing and coaching junior staff
Experience working across lifestyle B2C brands
Proficiency in Google Docs, Sheets and Slides
Strong leadership skills
A nimble, strategic mindset
A strong work ethic
A thirst to learn and grow with every experience
Meticulous attention to detail
A steel trap mind and memory that can juggle multiple clients at once
10+ years of PR experience, 6+ years in an agency setting
5+ years in managing team performance
5+ years in people management
#J-18808-Ljbffr