SEO Specialist Job at Tbwa Chiat/Day Inc in San Diego

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Proficiency in spoken and written English at an advanced level is required for this role. This is a fully remote position for LATAM. We are a full-service Search Engine Optimization (SEO) company based in San Diego, California, and looking to fulfill a position on our organic search team. A day in the life: The SEO Specialist will be responsible to help analyze various sites for improving SEO through optimizing current pages or creating new ones. Will report directly to the SEO Director for strategy and the Head of Content for task management. Responsible for using such tools as SEM Rush, Google Search Console, Google Analytics, and Google Workspace to create detailed Content Briefs for the writers to follow. Outline creation will contain recommended meta tags, keywords, internal links, and a detailed content outline. Use AI tools to create a base layer of content that our content team will be able to build upon. May assist the SEO Director with additional SEO efforts such as reporting, data analysis, and keyword strategy. Responsibilities: Deliver all Content Briefs on time while also adhering to 100% completion of the company processes each week (G-Suite, emails, Gchats, etc.). Stay updated on industry trends and best practices while also following instructions from the head of our SEO team. Execute deliverables with high accuracy (little to no errors). Employ AI technologies to enhance and optimize business processes. Utilize and leverage Google Workspace as it relates to your department. Role Requirements: Minimum of 1-3 years of experience in an SEO-based role. Familiarity and proficiency in data analysis and data visualization utilizing tools such as SEMRush, ahrefs, GSC, GA4, Screaming Frog. Foundational understanding of organic search elements such as on-page, technical, and off-page SEO, along with SEO Content alignment to business goals and priorities. Excellent keyword research skills, as well as the ability to perform competitive content analysis. Excellent time management, prioritization and organizational skills for completion of tasks. Proactive problem-solving ability, demonstrating a cooperative and strategic thinking mindset. Strong attention to detail. Strong presentation skills to communicate insights and recommended actions effectively. Key Performance Indicators (KPIs): Completing deliverables in a timely manner. Improving keyword rankings for clients. Earning new keyword rankings for clients. Most Important Things (MITs): Ability to “hit the ground running” with little supervision after a brief orientation. Ability to complete deliverables within a work process/format that team members follow/use. Maintain professional communication and presentation skills (internal) while showcasing strong problem-solving ability. Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. #J-18808-Ljbffr