AbbVie
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Manager, Social Media is a member of the Channel Platforms & Content Optimization team within AbbVie’s US Commercial Digital Lab and supports delivery of social media projects across US Commercial brands.
Reporting to the Associate Director of Social Media, the Manager has responsibility for Consumer and HCP brand team social initiatives including platform strategy, new channel launches, best practices, agency support, and organic publishing capabilities. This role coordinates across cross-functional teams, technology teams, and agency partners to align and execute on projects. The team fulfills the role of social subject matter expert and internal point of contact to operationalize projects, collate best practices, and align strategy and objectives to the patient journey.
This role will be a working member of AbbVie’s Digital Lab, driving capability enablement to fulfill and execute on social media strategies as part of the omni-channel plan. The Manager will support management of the enterprise platform and processes to execute organic and coordinate paid implementation with other channel specialists.
In addition to the above-mentioned responsibilities, the Manager will support and oversee iterative creative work to social media channel and content submissions and the Material Review Process, requiring knowledge of design best practices and design software.
This role will support the strategic pull through to ensure social media initiatives are driving exceptional results, with training and support to end users with focus on executing significantly reduced end-to-end project delivery timeframes from profile creation and content velocity to campaign completion and analysis. Also included is ownership for delivery and activation of more efficient processes including enterprise social templates, platform management, publishing tools, playbooks, and best practice collation.
Major Responsibilities:
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Manager, Social Media is a member of the Channel Platforms & Content Optimization team within AbbVie’s US Commercial Digital Lab and supports delivery of social media projects across US Commercial brands.
Reporting to the Associate Director of Social Media, the Manager has responsibility for Consumer and HCP brand team social initiatives including platform strategy, new channel launches, best practices, agency support, and organic publishing capabilities. This role coordinates across cross-functional teams, technology teams, and agency partners to align and execute on projects. The team fulfills the role of social subject matter expert and internal point of contact to operationalize projects, collate best practices, and align strategy and objectives to the patient journey.
This role will be a working member of AbbVie’s Digital Lab, driving capability enablement to fulfill and execute on social media strategies as part of the omni-channel plan. The Manager will support management of the enterprise platform and processes to execute organic and coordinate paid implementation with other channel specialists.
In addition to the above-mentioned responsibilities, the Manager will support and oversee iterative creative work to social media channel and content submissions and the Material Review Process, requiring knowledge of design best practices and design software.
This role will support the strategic pull through to ensure social media initiatives are driving exceptional results, with training and support to end users with focus on executing significantly reduced end-to-end project delivery timeframes from profile creation and content velocity to campaign completion and analysis. Also included is ownership for delivery and activation of more efficient processes including enterprise social templates, platform management, publishing tools, playbooks, and best practice collation.
Major Responsibilities:
- Serve as a social media subject matter expert within the AbbVie Digital Lab.
- Define and support how social media intersects and supports the patient journey, including platform, content, and cadence/reengagement strategy. Develop and maintain long-term product direction.
- Define the AbbVie and brand-level implications of new social platforms, content formats, and solutions and product updates to internal and external stakeholders.
- Support internal and agency access to platform back-end (e.g., Facebook Business Manager).
- Champion social media compliance and channel safety by partnering with internal teams on channel management, monitoring, moderation, and crisis preparation.
- Ability to hire, coach, and develop team members overseeing iterative social media creative work and the Material Review Process.
- Expertly create social media content and channel submissions using design best practices.
- Serve as the project originator for the Material Review Process and develop enterprise Material Review Process (eMRP) standards, templates, and guidelines for all brands.
- Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working.
- Be an end user advocate – understands mental models and what motivates actions of users in social and in digital touchpoints. Ability to accurately convey his or her vision through creative mediums.
- Collaborate effectively in a matrixed environment with Brand Marketing, Creative/CRM/Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), Sales Operations, and Medical/Regulatory/Legal integrated business partners.
- Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help AbbVie anticipate and balance organizational needs.
- Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
- Support governance of social media standards, collaborating with cross-functional teams to update guidelines regularly.
- Education: Bachelors preferred.
- Requires a minimum of 6-8 years of progressively increasing responsibility in social media strategy, design, digital customer experience, or equivalent role managing large, complex digital ecosystems and multi-channel campaigns.
- Proficient in using graphic design tools, media, and/or technologies to create and iterate from a single concept or asset.
- Experience collaborating with teams to gather feedback and manage design projects that involve multiple iterations and refinements.
- Understanding of social algorithms, audience targeting, ad formats, and privacy considerations with proven ability to implement social media best practices.
- In-depth knowledge of the product development and evaluation process. Exposure to Agile development a must.
- In-depth knowledge and experience with platform management tools such as Khoros.
- Experience with work planning management solutions including: Smartsheet, Workfront, and other similar tools.
- Knowledge of platform analytics tools and data signals that support brand goals.
- Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people.
- Results-oriented, self-starter with passion for user experience, technology, and digital transformation.
- A strategic mindset that allows you to prioritize projects, launches, and features, and balance immediate requirements with a long-term vision.
- Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to AbbVie.
- 5+ years of experience with design software and technologies (InDesign, Figma, Photoshop, artificial intelligence, etc.).
- Excellent verbal and written communication skills.
- Ability to work and lead independent initiatives without day-to-day supervision.
- Strong presentation skills to present complex concepts to non-technical audiences.
- Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
- Collaborative nature and ability to influence and guide cross-functional stakeholders.
- Exceptional functional knowledge and expertise on digital marketing platforms (e.g. Facebook Business Manager).
- Acumen for how digital agencies operate: scope of work process/mgmt., timelines.
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
- Attention to detail and follow-through on execution.
- Positive “all for one” approach to team deliverables and priorities.
- Builds strong relationships to enable higher performance.
- Learns fast, grasps the “essence” and can change course quickly where indicated.
- Raises the bar and is never satisfied with the status quo.