Sr. Marketing Programs Manager

Sr. Marketing Programs Manager 14672 Location: Mountain View, CA Schedule: Hybrid, 3 days a week in office Length of Assignment: 12+ Months Our client is seeking an experienced Senior Marketing Programs Manager to drive integrated marketing programs across North America. This contract position will play a pivotal role in shaping and executing our health and wellness marketing initiatives, reporting directly to the Head of North American Health Marketing. Key Responsibilities: Develop and execute comprehensive marketing and communications programs that drive our client's Health adoption and engagement across North America Lead strategic planning and implementation of integrated campaigns spanning digital, social, partnerships, and events marketing Orchestrate brand messaging and communications strategies across multiple channels and touchpoints Build and manage relationships with agency partners, influencers, and key stakeholders Create and optimize content strategies that resonate with health-conscious consumers Manage program budgets and track ROI across marketing initiatives Coordinate with global teams to ensure brand consistency while adapting for regional needs Drive partnership marketing programs with digital health companies, pharma/bio concerns, academic institutions, healthcare providers, fitness and wellness global brand organization Analyze program performance and provide data-driven recommendations for optimization Manage reporting and stakeholder alignment internally across our client worldwide, as well as with partners and vendors Required Qualifications: 10+ years of experience in marketing program management, preferably in healthcare/wellness or consumer technology Proven track record managing complex, multi-channel marketing campaigns Experience with influence in marketing and partnership development Strong analytical skills with ability to measure and report on program effectiveness Excellence in project management and cross-functional collaboration Background in digital health, wellness, or consumer health technology preferred Experience working with global brands and understanding of healthcare marketing regulations Exceptional communication and presentation skills Bachelor's degree in marketing, business, or related field What Success Looks Like: Program management and scale innovative marketing programs that drive measurable user growth Build strong relationships across teams and with external partners Deliver consistent, on-brand experiences across all marketing touchpoints Identify and capitalize on emerging marketing opportunities in the digital health space Maintain program excellence while working independently in a fast-paced environment Successful alignment and project management success with major initiatives