Western Digital
As the #1 4K UHD projection brand worldwide, Optoma Technology, Inc. is a leading manufacturer of award-winning display products, including interactive flat panels and direct view LED displays and business and home entertainment projectors for consumers, businesses, education, professional audio / video and the retail market.
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out. With our top rated technologies, superior customer service driving customers back to us year after year, and a talented team dedicated toward delivering our customers with an uncompromising, high quality, audio and visual experience, Optoma is poised to bring new levels of solutions to our clients. We are seeking smart, creative and passionate individuals who share the same insatiable drive we do to join us in bringing innovative products and integrated technology solutions to market. It's a great time to join Optoma! Headquartered in Silicon Valley, Optoma Technology, Inc. is a subsidiary of Coretronic Corporation. Position Summary : A great opportunity to work on a collaborative team reporting into the Head of Marketing Communications. This remote position will focus on delivering end-to-end marketing materials that contribute to the B2B channel and revenue growth initiatives for Optoma. This position will develop, coordinate and execute product launch materials and customer assets to advance the Optoma brand and its products through unique design concepts, flawless delivery, and overall project management. Collaborating with internal and external stakeholders, this person must understand the necessary requirements essential to developing a plan from concept through execution and follow up. Responsibilities : Own the role of B2B marketing and communications subject matter expert Lead product launch process for B2B products in U.S., Canada and Latin Regions; partner with product management and sales for go-to-market strategy and deliverables monthly. Manage customer activities, including e-blasts, flyers, and web site content, and deliver materials accordingly. Evaluate metrics from customer marketing activities including digital and social. Working with our graphic designer, develop and manage channel content including copywriting, messaging, e-blast copy, case studies, product and promotional flyers, spec sheets, print and digital Ads, newsletters, etc. Digital Marketing - manage Mailchimp lists and e-blast content Web site - Responsible for all B2B products, banners and copy on the web sites and manage the CMS. Strong copy writing skills to deliver key marketing messages to customers and end users in materials and on websites. Manage customer incentive Optoma rewards program with outside vendor. Partner with sales to develop and deliver channel tools and marketing programs. Partner with Product Marketing Teams to deliver accurate specs and materials. Support trade show preparation & event strategy for the B2B channel, including the InfoComm and regional trade shows. Qualifications : 3-5 years of experience creating and executing B2B marketing activities and materials in the form of sales driven, integrated programs. Bachelor's degree required Must have a broad understanding across multiple marketing disciplines with a strong attention to detail and deep understanding of marketing B2B products through channel partners. Education vertical background is a plus. Detail oriented and organized Track record of creating and delivering fully integrated, measurable marketing programs Experience working closely with sales organizations Experience marketing electronics or high-tech products preferred Strong design, copywriting and editing skills preferred Excellent communicator: verbal and written Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an 'at will' relationship.
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Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out. With our top rated technologies, superior customer service driving customers back to us year after year, and a talented team dedicated toward delivering our customers with an uncompromising, high quality, audio and visual experience, Optoma is poised to bring new levels of solutions to our clients. We are seeking smart, creative and passionate individuals who share the same insatiable drive we do to join us in bringing innovative products and integrated technology solutions to market. It's a great time to join Optoma! Headquartered in Silicon Valley, Optoma Technology, Inc. is a subsidiary of Coretronic Corporation. Position Summary : A great opportunity to work on a collaborative team reporting into the Head of Marketing Communications. This remote position will focus on delivering end-to-end marketing materials that contribute to the B2B channel and revenue growth initiatives for Optoma. This position will develop, coordinate and execute product launch materials and customer assets to advance the Optoma brand and its products through unique design concepts, flawless delivery, and overall project management. Collaborating with internal and external stakeholders, this person must understand the necessary requirements essential to developing a plan from concept through execution and follow up. Responsibilities : Own the role of B2B marketing and communications subject matter expert Lead product launch process for B2B products in U.S., Canada and Latin Regions; partner with product management and sales for go-to-market strategy and deliverables monthly. Manage customer activities, including e-blasts, flyers, and web site content, and deliver materials accordingly. Evaluate metrics from customer marketing activities including digital and social. Working with our graphic designer, develop and manage channel content including copywriting, messaging, e-blast copy, case studies, product and promotional flyers, spec sheets, print and digital Ads, newsletters, etc. Digital Marketing - manage Mailchimp lists and e-blast content Web site - Responsible for all B2B products, banners and copy on the web sites and manage the CMS. Strong copy writing skills to deliver key marketing messages to customers and end users in materials and on websites. Manage customer incentive Optoma rewards program with outside vendor. Partner with sales to develop and deliver channel tools and marketing programs. Partner with Product Marketing Teams to deliver accurate specs and materials. Support trade show preparation & event strategy for the B2B channel, including the InfoComm and regional trade shows. Qualifications : 3-5 years of experience creating and executing B2B marketing activities and materials in the form of sales driven, integrated programs. Bachelor's degree required Must have a broad understanding across multiple marketing disciplines with a strong attention to detail and deep understanding of marketing B2B products through channel partners. Education vertical background is a plus. Detail oriented and organized Track record of creating and delivering fully integrated, measurable marketing programs Experience working closely with sales organizations Experience marketing electronics or high-tech products preferred Strong design, copywriting and editing skills preferred Excellent communicator: verbal and written Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an 'at will' relationship.
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