Walmart
Product Marketing Manager, Search Ads – Walmart Connect
As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers through high-performing advertising that leverages Walmart’s massive omni-channel data.
We are seeking an experienced product marketing manager for the growing suite of advertising products. In this role, you will own go-to-market for Walmart Sponsored search ads solutions. You will develop market and product strategies, create product positioning and messaging, define and execute go-to-market strategies, and enable sales teams. You will play a pivotal role in driving market success and adoption of your products.
The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs and have a demonstrated track record of launching features in the market. Experience working on search platforms or Sponsored Products and an understanding of the AdTech ecosystem is preferred.
You’ll make an impact by:
Driving product adoption and usage by providing effective product launch strategy & support.
Leading market assessment, quantitative analysis, qualitative feedback, and representing the voice of the market internally with Product Management.
Collaborating closely with Product Management to define the vision and strategic direction and priorities for Walmart Connect’s product offering.
Identifying market opportunities; building data and audience-driven product marketing strategy, and developing a business case working closely with product teams and sales.
Creating MRD (Marketing Requirement Document) and collaborating with product teams to define product priorities.
Planning and leading cross-functional efforts to drive successful alpha and beta tests to assess product-market fit, gain direct advertiser feedback, and build use cases for more efficient product development iterations.
Developing product positioning and messaging that differentiates our product suite.
Leading sales enablement efforts, partnering closely with marketing and training teams.
Driving adoption of products and ensuring best practices.
Providing thought leadership on market and competitive trends.
You’ll sweep us off our feet if…
You are a problem solver at heart.
You’re customer-centric in spirit and execution.
You’re comfortable influencing others, leading teams, and getting buy-in from leadership.
You have a sense of humor.
You have deep domain knowledge in Digital Advertising.
Preferred Qualifications
5+ years of experience in product marketing and 2+ years of experience in digital advertising.
A solid understanding of digital advertising, especially search advertising.
Proven ability to form relationships and lead cross-functional teams.
Embrace working in a fast-paced, continually evolving environment.
Exceptional communication skills in both writing and presentation.
Analytical and data-driven.
Structured and a strategic thinker.
Benefits & Perks:
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. Equal Opportunity Employer: Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity—unique styles, experiences, identities, ideas, and opinions—while being inclusive of all people. The annual salary range for this position is $104,000.00 - $202,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock. Minimum Qualifications: Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s Degree in Marketing, Business Administration, or related field. 4 years’ experience in Marketing, Business Administration, or related field. Primary Location: 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. Equal Opportunity Employer: Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity—unique styles, experiences, identities, ideas, and opinions—while being inclusive of all people. The annual salary range for this position is $104,000.00 - $202,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock. Minimum Qualifications: Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s Degree in Marketing, Business Administration, or related field. 4 years’ experience in Marketing, Business Administration, or related field. Primary Location: 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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