Associate Director, Media Job at Publicis Groupe in New York

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Associate Director, Media (Paid Social) is responsible for leading Paid Social campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation.   

Responsibilities

• Lead the development of Client Paid Social strategies – determining how and where to reach key audiences based off client goals

• Provide day- to day functional management of media team including performance management, training, and mentoring.

• Lead the development of client-facing campaign performance reports – building out key insights and impactful data stories

• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch

• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance across all major Paid Social platforms (Meta, TikTok, Snapchat, Reddit, etc)

• Oversee junior team in ensuring campaign readiness to launch.

• Accountable for campaign execution with excellence from launch to post buy.

• Ensures plan stays within approved budget and performance is over benchmark.

• Assist in reconciliation of discrepant billing issues and raise to senior staff when necessary.

• Maintain and grow key marketplace relationships, including senior-level media owner and tech platform contacts.

• Responsible for creation of POVs where necessary of new opportunities and/or vendor updates.

• Keep abreast of industry trends and assist in knowledge sharing across the team and agency.

• Partner with specialty and partner teams to create case studies and share best practice execution.

• Ensure the team understands and supports the vision and values of the Agency.

• Participate in the recruitment and growth of junior staff and ensure all direct reports master the skills and organizational savvy required for advancement.

• Create an environment of trust and accountability providing clear tasks and objectives when delegating tasks to the team.

• Manage team workload and help drive prioritization when necessary.

• Ensure the team delivers on time and accurate work product.

Qualifications

• You have 7-9 years of hands-on paid social media planning and buying experience in an agency environment

• You have proven paid social skills and optimization techniques

• You are a strong and efficient communicator with a penchant for team building

• You are at ease interacting across internal teams and directly with clients

• You have mastered understanding of key paid social metrics for (Meta, Snapchat, Tik Tok, Instagram, etc.) and how they’re calculated

• You have experience in team management

• You have platform certifications

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $95,950K - $150,995K. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/31/2025.