Inventory Photographer Job at Colton RV I in Perrysburg
Colton RV I, Perrysburg, NY, United States, 14129
Job Description
Position Summary:
As an Inventory Photographer at Colton RV & Marine, you will play an essential role in showcasing our wide range of new and pre-owned RVs and boats. Through high-quality photography and videography, you’ll help create an engaging visual experience for potential customers both locally and across the country. In this dynamic role, you will manage inventory photos and videos, assist with event and show coverage, and support our digital content strategies. This position offers an exciting opportunity to work closely with our marketing team and become an expert in the RV and marine industry.
Essential Functions:
- Photography & Videography:
- Capture high-quality images and videos of RVs, trailers, and boats for website listings, marketing materials, and social media platforms.
- Ensure proper staging, lighting, and angles to highlight the unique features of our inventory.
- Edit and optimize photos and videos using Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) to ensure consistent branding and visual excellence.
- Social Media & Digital Content Support:
- Curate and develop engaging content for platforms like Facebook, Instagram, TikTok, and YouTube.
- Collaborate with the marketing team to produce promotional materials, including customer testimonials and event recaps.
- Track digital engagement metrics and adjust content strategies based on audience interaction.
- Event & Show Support:
- Capture real-time content at dealership events, RV shows, and expos, providing dynamic photos and videos that showcase the brand.
- Assist with event setup, signage, promotional materials, and live coverage.
- Inventory Management:
- Manage and update inventory photos and videos to ensure all vehicles are properly represented.
- Review website listings and coordinate with lot/driver assistance for staging and photos.
- Identify and address missing photos to ensure a complete online inventory display.
Education, Experience, and Work Requirements:
- Education: Associate or Bachelor’s degree in Photography, Media Production, or a related field, or equivalent experience.
- Experience: 1-2 years of experience in photography/videography, preferably in a retail or dealership setting. Previous photography experience is a plus, but not required.
- Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro).
- Work Requirements:
- Valid driver’s license required.
- Comfortable working outdoors in various weather conditions and around large vehicles.
- Must have cell phone/computer skills and be able to lift, bend, walk, and work outside.
Knowledge, Skills, and Abilities:
- Creative Vision: Ability to conceptualize and execute compelling visual content that aligns with Colton RV & Marine’s brand identity.
- Technical Expertise: Strong understanding of photography/videography equipment, editing software, and digital marketing strategies.
- Attention to Detail: High level of precision in shooting, editing, and organizing content.
- Communication: Excellent verbal and written communication skills for collaborating across departments.
- Self-Motivation: Ability to work independently, meet deadlines, and take initiative in a fast-paced environment.
- Problem-Solving: A proactive, hands-on approach to identifying and solving challenges.
Why Join Colton RV & Marine?
- Dynamic and creative work environment in a growing industry.
- Opportunities for professional growth in photography, content creation, and event coordination.
- Competitive compensation and benefits package, including 401K matching, health and dental plans, profit-sharing, and employee RV rental/purchase programs.
- Supportive team culture that values integrity, drive, and service.
About Colton RV & Marine
Colton RV & Marine is a family-owned dealership with nearly 60 years of experience in the RV and marine industry. With three locations and over 170 team members, we provide a premier customer experience for RV enthusiasts. Our team is driven to serve, collaborate, and achieve together, with a focus on customer satisfaction and team member growth. Join us and be part of a passionate group that helps our customers create lasting memories.