Manpower Group Inc. is hiring: SEO Analyst I in New York

Job Title:

SEO Manager

Location:

501 West 30th Street New York NY 10001 United States– Hybrid

Duration:

12+ MONTHS with potential extension

Rate

- $45/hr on W2

The SEO Manager will develop and execute SEO strategies that drive sustainable organic traffic growth to the Garnier US website. This role will involve conducting thorough keyword research and optimization; executing content strategies; and implementing technical SEO improvements; among other areas. Collaboration with brand marketing teams and copywriters, as well as performance reporting and monitoring, are key aspects of this position.

JOB RESPONSIBILITIES

• Develop and implement effective search engine optimization (SEO) strategies to drive organic traffic to the Garnier US website and maximize its online presence; achieve +30% YoY growth in organic traffic

• Conduct thorough keyword research using SEO tools to identify optimal target keywords and phrases for website content; achieve +30% YoY keyword SERP ranking and +20% keyword page 1 queries

• Collaborate with brand marketing teams and copywriters to produce keyword-rich blog and web content optimized for organic search visibility

• Optimize website content, meta data, tagging infrastructure, internal links, and URLs to maximize search engine crawlability and build websites authority

• Execute link-building initiatives to drive qualified traffic from reputable sources

• Identify technical SEO issues and enhancement opportunities, and collaborate with web development team to implement solutions

• Explore innovative emerging SEO trends, automation opportunities, and technologies to further enhance our SEO efforts, such as Google AI Overviews

• Effectively manage our internal SEO agency partner to maximize SEO efforts, synthesizing optimization recommendations and scaling opportunities through monthly reporting

• Perform SEO audits, competitive analyses, and benchmarking to identify opportunities for improvement and stay ahead of competitors in SERP rankings

• Opportunity for growth and scope expansion beyond SEO over time, including projects in digital product management, merchandising, and design/creative areas

REQUIRED SKILLS & QUALIFICATIONS

• A bachelors degree in marketing, digital marketing, or a related field

• 5+ years of experience in an SEO-focused role with a proven track record of increasing organic traffic and improving search rankings

• In-depth knowledge of SEO best practices, search engine algorithms, ranking methods, and digital marketing trends

• Strong understanding of and interest in the US beauty search landscape

• Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, and Ahrefs

• Strong analytical skills and the ability to synthesize performance of SEO strategies to make data-driven decisions

• Strong project management skills to handle multiple SEO initiatives simultaneously

• Interest in AI tools and automation technologies

• Excellent communication and interpersonal skills to collaborate effectively with internal cross-functional teams and external vendors

• Basic understanding of website UX, HTML/CSS, Javascript, and link-building strategies

PREFERRED SKILLS & QUALIFICATIONS (OPTIONAL)

• Familiarity with social media marketing and its impact on SEO

• Experience with SEO testing and experimentation

• Previous experience in the beauty industry

• Native proficiency in Spanish

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.