Major League Baseball Players Association
Senior Manager of Marketing and Branding
Major League Baseball Players Association, New York, New York, us, 10261
Senior Manager of Marketing and Branding
Position Summary:
Oversee organization-wide external promotion, helping to manage creative and content strategy, visual branding, assets, and messaging
Duties and Responsibilities: Execute public-facing promotional strategies to position the MLBPA to external audiences. Create, execute, and implement content strategies and other materials to market the union, including exploring opportunities to sell content. Grow the MLBPA brand to identify creative ways to further expand the union's reach and influence in non-traditional ways, and manage all tracking and reporting metrics to measure success. Understand the interplay between the union's various entities (Trust, Inc., and others) to strategize new ways to collaborate and maximize positive exposure and impact Manage collaboration with other internal teams. Direct platform oversight, editorial calendar, and content development for all official digital, email, and social media platforms, providing day-to-day guidance and oversight to the Assistant Director on goals, development, creative direction, and messaging. Help manage the digital/content team in the production of all creative collateral, including videos, graphics, social media, and email campaigns, and oversee management of internal media assets Oversee development and maintenance of the organization-wide logos and style guides, ensuring all brand standards are preserved. Demonstrate ownership and bring action that will support campaigns while maintaining high-quality standards.
Qualifications:
Minimum 4 years of related professional experience in marketing and branding Specific proficiency in digital media, graphic design, web design and creative services, particularly Adobe Creative Suite (e.g. Photoshop, Premiere Pro, Illustrator) and/or inDesign; video editing skillset preferred Bachelor's degree in communications, journalism, digital media, marketing/advertising or related majors
Department:
Communications
Reports To:
Assistant Director of Content, Digital and Social Media
Location:
New York City
Salary:
$90,000 to $100,000
Position Summary:
Oversee organization-wide external promotion, helping to manage creative and content strategy, visual branding, assets, and messaging
Duties and Responsibilities: Execute public-facing promotional strategies to position the MLBPA to external audiences. Create, execute, and implement content strategies and other materials to market the union, including exploring opportunities to sell content. Grow the MLBPA brand to identify creative ways to further expand the union's reach and influence in non-traditional ways, and manage all tracking and reporting metrics to measure success. Understand the interplay between the union's various entities (Trust, Inc., and others) to strategize new ways to collaborate and maximize positive exposure and impact Manage collaboration with other internal teams. Direct platform oversight, editorial calendar, and content development for all official digital, email, and social media platforms, providing day-to-day guidance and oversight to the Assistant Director on goals, development, creative direction, and messaging. Help manage the digital/content team in the production of all creative collateral, including videos, graphics, social media, and email campaigns, and oversee management of internal media assets Oversee development and maintenance of the organization-wide logos and style guides, ensuring all brand standards are preserved. Demonstrate ownership and bring action that will support campaigns while maintaining high-quality standards.
Qualifications:
Minimum 4 years of related professional experience in marketing and branding Specific proficiency in digital media, graphic design, web design and creative services, particularly Adobe Creative Suite (e.g. Photoshop, Premiere Pro, Illustrator) and/or inDesign; video editing skillset preferred Bachelor's degree in communications, journalism, digital media, marketing/advertising or related majors
Department:
Communications
Reports To:
Assistant Director of Content, Digital and Social Media
Location:
New York City
Salary:
$90,000 to $100,000