Remington
Director of Marketing, Hotel Openings & Transitions
Remington, Dallas, Texas, United States, 75215
WHO WE ARE
As the 5th largest hotel management company in the US, Remington Hospitality is the "place where passionate people thrive." We are seeking a passionate and entrepreneurial marketing leader for a newly created position overseeing the branding, marketing, and digital strategy activation for our growing portfolio of independent, luxury, lifestyle and branded hotels. The chosen candidate will oversee the marketing and digital strategy function as hotels join our portfolio - whether a management company transition or a hotel new build or brand transition. Be part of the leadership team that makes Remington the BEST hospitality management firm in the industry, not simply just the biggest.
Reporting to the Vice President of Marketing & Digital Strategy, the Director of Marketing for Hotel Openings & Transitions leads the integration of new and transitioning hotels into Remington's marketing ecosystem. This role drives brand development, marketing, and digital strategies to support seamless hotel launches and brand transitions.
Responsibilities include: Building and executing a strategic marketing roadmap for each assigned hotel, encompassing brand strategy, omni-channel marketing, and digital storytelling. Overseeing the development of digital presence, paid media, email marketing, and coordinating agencies in SEO, public relations, and social media. Managing branding and marketing initiatives including visual identity, advertising plans, content creation, collateral, videography, photography, market research, and analytics. Conducting performance analysis to provide data-driven recommendations for strategic and tactical adjustments to enhance revenue, market share, and hotel performance. WHAT YOU WILL DELIVER:
Best-in-class marketing presence for assigned portfolio through brand strategy development and execution; experiential storytelling, content, and visual assets; and revenue generating technologies and merchandising. Ensure development and pull-through of hotels' brand strategy across all consumer touch points. Oversight of paid media, email marketing, and merchandising vehicles to maximize revenue delivery for all hotels. Champion, develop, and execute successful public relations, social media and influencer marketing strategies in collaboration with agency or discipline partners. Collaborate with General Managers, Directors of Sales & Marketing, Commercial Strategy partners, and above-property leadership to deliver on-strategy marketing programs. Manage internal resources and external partners and hold them accountable to delivering best-in-class service and performance. Influence the development and execution of portfolio-wide strategies. Operationalize hotel on-boarding and integration into Remington's marketing tools, platforms and systems. WHAT YOU BRING:
Dynamic leadership, strategic thinking, and results-driven mindset. Strong branding, market, and marketing tech expertise. Clear communication and ability to influence teams. Data-driven decision-making and analytical skills. Experience in hotel openings and transitions. Creativity, adaptability, and attention to detail. Strong organizational skills, multitasking, and teamwork. Flexibility for travel and varying schedules. Focus on ROI and cross-functional collaboration. Required Experience
Bachelor's degree in marketing, business, hospitality, or a related field. Bilingual, Fluent in Spanish and English is strongly preferred 8+ years of experience in hotel marketing, with an emphasis on brand strategy, hospitality, and project management. Proven experience in hotel openings, brand positioning, and the integration of properties into larger brand systems. Strong understanding of digital marketing channels, content strategy, and brand-building tactics. Excellent communication and presentation skills, with the ability to convey brand vision to internal and external stakeholders.
As the 5th largest hotel management company in the US, Remington Hospitality is the "place where passionate people thrive." We are seeking a passionate and entrepreneurial marketing leader for a newly created position overseeing the branding, marketing, and digital strategy activation for our growing portfolio of independent, luxury, lifestyle and branded hotels. The chosen candidate will oversee the marketing and digital strategy function as hotels join our portfolio - whether a management company transition or a hotel new build or brand transition. Be part of the leadership team that makes Remington the BEST hospitality management firm in the industry, not simply just the biggest.
Reporting to the Vice President of Marketing & Digital Strategy, the Director of Marketing for Hotel Openings & Transitions leads the integration of new and transitioning hotels into Remington's marketing ecosystem. This role drives brand development, marketing, and digital strategies to support seamless hotel launches and brand transitions.
Responsibilities include: Building and executing a strategic marketing roadmap for each assigned hotel, encompassing brand strategy, omni-channel marketing, and digital storytelling. Overseeing the development of digital presence, paid media, email marketing, and coordinating agencies in SEO, public relations, and social media. Managing branding and marketing initiatives including visual identity, advertising plans, content creation, collateral, videography, photography, market research, and analytics. Conducting performance analysis to provide data-driven recommendations for strategic and tactical adjustments to enhance revenue, market share, and hotel performance. WHAT YOU WILL DELIVER:
Best-in-class marketing presence for assigned portfolio through brand strategy development and execution; experiential storytelling, content, and visual assets; and revenue generating technologies and merchandising. Ensure development and pull-through of hotels' brand strategy across all consumer touch points. Oversight of paid media, email marketing, and merchandising vehicles to maximize revenue delivery for all hotels. Champion, develop, and execute successful public relations, social media and influencer marketing strategies in collaboration with agency or discipline partners. Collaborate with General Managers, Directors of Sales & Marketing, Commercial Strategy partners, and above-property leadership to deliver on-strategy marketing programs. Manage internal resources and external partners and hold them accountable to delivering best-in-class service and performance. Influence the development and execution of portfolio-wide strategies. Operationalize hotel on-boarding and integration into Remington's marketing tools, platforms and systems. WHAT YOU BRING:
Dynamic leadership, strategic thinking, and results-driven mindset. Strong branding, market, and marketing tech expertise. Clear communication and ability to influence teams. Data-driven decision-making and analytical skills. Experience in hotel openings and transitions. Creativity, adaptability, and attention to detail. Strong organizational skills, multitasking, and teamwork. Flexibility for travel and varying schedules. Focus on ROI and cross-functional collaboration. Required Experience
Bachelor's degree in marketing, business, hospitality, or a related field. Bilingual, Fluent in Spanish and English is strongly preferred 8+ years of experience in hotel marketing, with an emphasis on brand strategy, hospitality, and project management. Proven experience in hotel openings, brand positioning, and the integration of properties into larger brand systems. Strong understanding of digital marketing channels, content strategy, and brand-building tactics. Excellent communication and presentation skills, with the ability to convey brand vision to internal and external stakeholders.