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Aquent

Director of Content Marketing

Aquent, Chicago, Illinois, United States, 60290

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Overview

Placement Type:

Permanent

Salary:

$155,000 - $175,000

Start Date:

03.03.2025

ROLE: Director of Content Marketing

Location: Columbia, MD or Chicago, IL

HYBRID (4 days onsite)

SALARY: $155,000-$175,000

ROLE: Director of Content Marketing

Location:

Columbia, MD or Chicago, IL HYBRID (4 days onsite)

JOB DESCRIPTION

Opportunity at a Glance

The Director of Content Marketing will lead the creative strategy, content creation, and advertising development while overseeing marketing and creative initiatives within the Creative and Content Center of Excellence (COE). This individual will manage a team of marketing professionals responsible for delivering creative content across paid and owned channels, ensuring alignment with brand strategy and business objectives.

The ideal candidate brings a hybrid mix of

corporate and agency experience , with a strong understanding of

brand building, campaign strategy, and content development

across multiple platforms. This role requires a strategic thinker who understands the

difference between a brand platform and large-scale brand campaigns , can define a brand's positioning, and execute

multi-million-dollar brand awareness campaigns

that integrate both creative storytelling and performance-driven marketing.

A key responsibility of this role is transforming

brand and creative insights

into effective, full-funnel campaigns that engage audiences across paid, earned, and owned media. The Director of Content Marketing must balance

brand awareness, lead generation, and performance optimization

while leveraging data and insights to inform decision-making.

Key Responsibilities Lead the

account and marketing team , ensuring seamless collaboration between internal teams and agency partners. Develop and oversee

full-funnel creative strategies , ensuring the integration of

brand identity and campaign execution

across all channels. Implement

market research and data-driven insights

to optimize campaign performance and inform creative direction. Oversee the

development and production

of multi-channel

paid media campaigns , including television, digital, and social. Drive

lead-generating marketing programs

such as trade shows, direct mail, events, and online campaigns. Define and implement

creative storytelling strategies

tailored to different channels and audiences. Ensure content and campaigns align with

brand voice, brand guidelines, and overall business objectives . Partner with

agency and in-house teams

to develop and execute

high-impact brand awareness and performance campaigns . Manage agency relationships, budgets, and contract negotiations , ensuring efficient execution of marketing initiatives. Establish

content production workflows , ensuring quality, efficiency, and alignment with business goals. Collaborate with cross-functional teams, including institutional marketing, product teams, finance, and compliance. Present strategies, campaign performance, and insights to

executive leadership and key stakeholders . Implement

agile testing and performance data reporting , refining strategies based on real-time analytics. Oversee

owned-channel content

across social media, CRM, direct mail, and event marketing. Qualifications

10+ years of experience

in marketing management, with a mix of

agency and corporate experience . Deep understanding of

brand marketing vs. campaign execution , with experience defining a brand's identity and executing large-scale campaigns. Experience working with major brands -preferably in

broadcasting, media, or other large-scale industries . Proven success in

developing and producing multimillion-dollar brand awareness and television-driven campaigns . Expertise in

performance marketing, paid advertising, and content production . Strong understanding of

market research, data-driven insights, and reporting tools . Proficiency in

multi-channel paid media

campaign execution, including

digital, TV, and social media . Experience leading

lead-generation marketing programs , including events, direct mail, and digital marketing. Strong leadership skills, with a proven ability to develop, mentor, and manage marketing teams. Ability to

present and communicate

effectively with executive leadership. Experience managing

complex, matrixed environments

and working cross-functionally. Knowledge of

creative strategy, production, and talent management

for high-impact campaigns. Proficiency in project management platforms (e.g.,

Workfront, Monday ) and marketing tools. Additional Information

Salary range:

$155,000 to $175,761 (based on experience, location, and other factors). Benefits include:

Health, dental, vision, life, and disability insurance; 401k with 6% employer match; Unlimited PTO; 12 paid holidays; Bonus incentives. Annual incentive program

based on individual and organizational performance.

About Aquent Talent

Aquent Talent connects top marketing, creative, and design professionals with leading brands.

Our eligible talent gets access to

premium benefits , including subsidized health, vision, and dental plans, paid sick leave, and retirement plans with employer match. We also provide

free online training

through Aquent Gymnasium.

Aquent is an

equal-opportunity employer

committed to building an inclusive environment where all perspectives are valued.

This version integrates your requested refinements, ensuring the role attracts candidates with

big-brand, full-funnel campaign expertise

while balancing

brand strategy and performance-driven marketing . Let me know if you'd like further adjustments!