Aquent
Overview
Placement Type:
Permanent
Salary:
$155,000 - $175,000
Start Date:
03.03.2025
ROLE: Director of Content Marketing
Location: Columbia, MD or Chicago, IL
HYBRID (4 days onsite)
SALARY: $155,000-$175,000
ROLE: Director of Content Marketing
Location:
Columbia, MD or Chicago, IL HYBRID (4 days onsite)
JOB DESCRIPTION
Opportunity at a Glance
The Director of Content Marketing will lead the creative strategy, content creation, and advertising development while overseeing marketing and creative initiatives within the Creative and Content Center of Excellence (COE). This individual will manage a team of marketing professionals responsible for delivering creative content across paid and owned channels, ensuring alignment with brand strategy and business objectives.
The ideal candidate brings a hybrid mix of
corporate and agency experience , with a strong understanding of
brand building, campaign strategy, and content development
across multiple platforms. This role requires a strategic thinker who understands the
difference between a brand platform and large-scale brand campaigns , can define a brand's positioning, and execute
multi-million-dollar brand awareness campaigns
that integrate both creative storytelling and performance-driven marketing.
A key responsibility of this role is transforming
brand and creative insights
into effective, full-funnel campaigns that engage audiences across paid, earned, and owned media. The Director of Content Marketing must balance
brand awareness, lead generation, and performance optimization
while leveraging data and insights to inform decision-making.
Key Responsibilities Lead the
account and marketing team , ensuring seamless collaboration between internal teams and agency partners. Develop and oversee
full-funnel creative strategies , ensuring the integration of
brand identity and campaign execution
across all channels. Implement
market research and data-driven insights
to optimize campaign performance and inform creative direction. Oversee the
development and production
of multi-channel
paid media campaigns , including television, digital, and social. Drive
lead-generating marketing programs
such as trade shows, direct mail, events, and online campaigns. Define and implement
creative storytelling strategies
tailored to different channels and audiences. Ensure content and campaigns align with
brand voice, brand guidelines, and overall business objectives . Partner with
agency and in-house teams
to develop and execute
high-impact brand awareness and performance campaigns . Manage agency relationships, budgets, and contract negotiations , ensuring efficient execution of marketing initiatives. Establish
content production workflows , ensuring quality, efficiency, and alignment with business goals. Collaborate with cross-functional teams, including institutional marketing, product teams, finance, and compliance. Present strategies, campaign performance, and insights to
executive leadership and key stakeholders . Implement
agile testing and performance data reporting , refining strategies based on real-time analytics. Oversee
owned-channel content
across social media, CRM, direct mail, and event marketing. Qualifications
10+ years of experience
in marketing management, with a mix of
agency and corporate experience . Deep understanding of
brand marketing vs. campaign execution , with experience defining a brand's identity and executing large-scale campaigns. Experience working with major brands -preferably in
broadcasting, media, or other large-scale industries . Proven success in
developing and producing multimillion-dollar brand awareness and television-driven campaigns . Expertise in
performance marketing, paid advertising, and content production . Strong understanding of
market research, data-driven insights, and reporting tools . Proficiency in
multi-channel paid media
campaign execution, including
digital, TV, and social media . Experience leading
lead-generation marketing programs , including events, direct mail, and digital marketing. Strong leadership skills, with a proven ability to develop, mentor, and manage marketing teams. Ability to
present and communicate
effectively with executive leadership. Experience managing
complex, matrixed environments
and working cross-functionally. Knowledge of
creative strategy, production, and talent management
for high-impact campaigns. Proficiency in project management platforms (e.g.,
Workfront, Monday ) and marketing tools. Additional Information
Salary range:
$155,000 to $175,761 (based on experience, location, and other factors). Benefits include:
Health, dental, vision, life, and disability insurance; 401k with 6% employer match; Unlimited PTO; 12 paid holidays; Bonus incentives. Annual incentive program
based on individual and organizational performance.
About Aquent Talent
Aquent Talent connects top marketing, creative, and design professionals with leading brands.
Our eligible talent gets access to
premium benefits , including subsidized health, vision, and dental plans, paid sick leave, and retirement plans with employer match. We also provide
free online training
through Aquent Gymnasium.
Aquent is an
equal-opportunity employer
committed to building an inclusive environment where all perspectives are valued.
This version integrates your requested refinements, ensuring the role attracts candidates with
big-brand, full-funnel campaign expertise
while balancing
brand strategy and performance-driven marketing . Let me know if you'd like further adjustments!
Placement Type:
Permanent
Salary:
$155,000 - $175,000
Start Date:
03.03.2025
ROLE: Director of Content Marketing
Location: Columbia, MD or Chicago, IL
HYBRID (4 days onsite)
SALARY: $155,000-$175,000
ROLE: Director of Content Marketing
Location:
Columbia, MD or Chicago, IL HYBRID (4 days onsite)
JOB DESCRIPTION
Opportunity at a Glance
The Director of Content Marketing will lead the creative strategy, content creation, and advertising development while overseeing marketing and creative initiatives within the Creative and Content Center of Excellence (COE). This individual will manage a team of marketing professionals responsible for delivering creative content across paid and owned channels, ensuring alignment with brand strategy and business objectives.
The ideal candidate brings a hybrid mix of
corporate and agency experience , with a strong understanding of
brand building, campaign strategy, and content development
across multiple platforms. This role requires a strategic thinker who understands the
difference between a brand platform and large-scale brand campaigns , can define a brand's positioning, and execute
multi-million-dollar brand awareness campaigns
that integrate both creative storytelling and performance-driven marketing.
A key responsibility of this role is transforming
brand and creative insights
into effective, full-funnel campaigns that engage audiences across paid, earned, and owned media. The Director of Content Marketing must balance
brand awareness, lead generation, and performance optimization
while leveraging data and insights to inform decision-making.
Key Responsibilities Lead the
account and marketing team , ensuring seamless collaboration between internal teams and agency partners. Develop and oversee
full-funnel creative strategies , ensuring the integration of
brand identity and campaign execution
across all channels. Implement
market research and data-driven insights
to optimize campaign performance and inform creative direction. Oversee the
development and production
of multi-channel
paid media campaigns , including television, digital, and social. Drive
lead-generating marketing programs
such as trade shows, direct mail, events, and online campaigns. Define and implement
creative storytelling strategies
tailored to different channels and audiences. Ensure content and campaigns align with
brand voice, brand guidelines, and overall business objectives . Partner with
agency and in-house teams
to develop and execute
high-impact brand awareness and performance campaigns . Manage agency relationships, budgets, and contract negotiations , ensuring efficient execution of marketing initiatives. Establish
content production workflows , ensuring quality, efficiency, and alignment with business goals. Collaborate with cross-functional teams, including institutional marketing, product teams, finance, and compliance. Present strategies, campaign performance, and insights to
executive leadership and key stakeholders . Implement
agile testing and performance data reporting , refining strategies based on real-time analytics. Oversee
owned-channel content
across social media, CRM, direct mail, and event marketing. Qualifications
10+ years of experience
in marketing management, with a mix of
agency and corporate experience . Deep understanding of
brand marketing vs. campaign execution , with experience defining a brand's identity and executing large-scale campaigns. Experience working with major brands -preferably in
broadcasting, media, or other large-scale industries . Proven success in
developing and producing multimillion-dollar brand awareness and television-driven campaigns . Expertise in
performance marketing, paid advertising, and content production . Strong understanding of
market research, data-driven insights, and reporting tools . Proficiency in
multi-channel paid media
campaign execution, including
digital, TV, and social media . Experience leading
lead-generation marketing programs , including events, direct mail, and digital marketing. Strong leadership skills, with a proven ability to develop, mentor, and manage marketing teams. Ability to
present and communicate
effectively with executive leadership. Experience managing
complex, matrixed environments
and working cross-functionally. Knowledge of
creative strategy, production, and talent management
for high-impact campaigns. Proficiency in project management platforms (e.g.,
Workfront, Monday ) and marketing tools. Additional Information
Salary range:
$155,000 to $175,761 (based on experience, location, and other factors). Benefits include:
Health, dental, vision, life, and disability insurance; 401k with 6% employer match; Unlimited PTO; 12 paid holidays; Bonus incentives. Annual incentive program
based on individual and organizational performance.
About Aquent Talent
Aquent Talent connects top marketing, creative, and design professionals with leading brands.
Our eligible talent gets access to
premium benefits , including subsidized health, vision, and dental plans, paid sick leave, and retirement plans with employer match. We also provide
free online training
through Aquent Gymnasium.
Aquent is an
equal-opportunity employer
committed to building an inclusive environment where all perspectives are valued.
This version integrates your requested refinements, ensuring the role attracts candidates with
big-brand, full-funnel campaign expertise
while balancing
brand strategy and performance-driven marketing . Let me know if you'd like further adjustments!