Marketing Communications Specialist (NFFG)

Overview To create conceptual approaches and copywriting solutions for promoting Navy Federal products and services to increase member engagement, branding recognition and market penetration goals. Execute projects and interact with all levels of internal/external contacts under moderate supervision from senior level Marketing Communications Specialist and/or management. Perform basic/routine tasks with moderate scope, analysis, and latitude. Responsibilities Create/produce concepts/copywriting for product marketing, advertising, direct response and marketing communication products and campaigns Collaborate with clients/marketing staff to understand/translate marketing communications into clear, cohesive, concise and effective communications for campaigns and various media channels Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image Perform on-going quality control to ensure efficiency & accuracy of processes & procedures Make presentations to stakeholders and management on initiatives, objectives, plans, and results Provide input/recommendations for Corporate Marketing Plan modifications to reflect market environment changes or requirements Contribute to the development of web content marketing strategy to include links within web sites Monitor, audit and/or update product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and Navy Federal standards Ensure communications content is leveraged against latest SEM (Search Engine Marketing) and SEO (SearchEngine Optimization) capabilities to support market penetration and align with marketing strategic initiatives Use copywriting/editing methodologies and practices to create marketing communications materials for various digital mediums Research marketing communications resources to include creative methods for copy and advertising Keep current with industry standards, competitors' practices, and regulatory, copyright considerations and communicates changes to staff Perform other related duties as assigned or appropriate Qualifications Familiarity with marketing, advertising, direct response, communications principles/production processes and SEM/SEO methodologies Experience in creating conceptual approaches and copy solutions for marketing communications campaigns used in most media Experience managing multiple priorities independently and/or in a team environment to achieve goals Experience copywriting, editing and proofreading skills Strong organizational, planning and time management skills Research, analytical, and problem solving skills Effective skill presenting findings, conclusions, alternatives and information clearly and concisely Effective editorial applications software skills Effective word processing and spreadsheet software skills Bachelor's Degree in a related field or the equivalent combination of training, education, and experience Desired Qualifications Desired - Bachelor's degree in English, communications, journalism, marketing or related area of study Desired - Mastery of marketing, advertising, direct response, and corporate communications principles Desired - Thorough knowledge of all marketing communication production processes Desired - Knowledge of financial services industry and products, credit unions and/or broker-dealer firms in particular Desired - Experience working in a demanding creative environment similar to an advertising agency Desired - Familiarity with project management principles and/or Certified Associate in Project Management (CAPM) certification Hours:

Monday - Friday, 8:00AM - 4:30PM Location:

820 Follin Lane, Vienna, VA 22180 | 5550 Heritage Oaks Dr. Pensacola, FL 32526 About Us Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks. Our approach to careers is simple yet powerful: Make our mission your passion. * Best Companies for Latinos to Work for 2024 * Computerworld Best Places to Work in IT * Forbes 2024 America's Best Large Employers * Forbes 2024 America's Best Employers for New Grads * Forbes 2024 America's Best Employers for Tech Workers *

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Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union. Equal Employment Opportunity:

Navy Federal values, celebrates, and enacts diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran. Hybrid Workplace:

Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process. Disclaimers:

Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position Bank Secrecy Act:

Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.