American Express
Vice President, Small Business Customer Marketing
American Express, New York, New York, us, 10261
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing (SBM) team is responsible for acquisition and customer engagement marketing across our full suite of small business products.
Within SBM, the Small Business Customer Marketing team focuses on delivering customer-centric marketing to our existing customers. The Vice President will be responsible for leading a high performing team of 30 marketers to deliver holistic, integrated, and innovative marketing programs that deepen and grow our customer engagement with American Express.
Responsibilities include:
Develop and execute a holistic customer marketing strategy, with strategic collaboration across the enterprise with key partners such as Product Management, US Consumer (USCS) and Enterprise Digital and Data Solutions (EDDS), Global Servicing Group, Finance and Analytics
Evolve Customer Marketing success metrics and establish shared goals with critical enterprise partners
Identify new areas of innovation and growth to deepen engagement and drive spend, leveraging relationships and best practices from across the enterprise and external landscape
Develop and lead a strategic learning agenda toexplore new opportunitiesthat allow us to reach and communicate with our customers in more personalized, seamless ways
Support the enterprise marketing capability initiatives as a key partner to identify use cases, define key requirements for commercial customer engagement and run and evaluate tests or pilots
Partner closely with Global Investment Optimization (GIO), Finance, and Analytics to measure and grow revenue growth from optimized marketing
Liaise closely with other GCSM marketing teams to ensure a cohesive marketing experience for Small Business customers
Qualifications:
Proven strategic marketer with experience translating customer insights to marketing strategy
Critical thinker with the ability to continuously evolve marketing and channel strategy, informed by data
Exceptional people leader who motivates a team to deliver in a dynamic environment while investing in talent and culture across the team
Results oriented with a history of delivering on complex initiatives and finding creative solutions
Passion for innovation and continuous improvement, known for deploying best practices from across the company and the external landscape
Strong enterprise and cross-functional collaborator who can influence across disciplines and levels
Employment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positions
Qualifications
Salary Range: $185,000.00 to $260,000.00 annually bonus equity (if applicable) benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Job:
Executive
Primary Location:
US-New York-New York
Other Locations:
US-Georgia-Atlanta
Schedule
Full-time
Req ID:
25002831
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing (SBM) team is responsible for acquisition and customer engagement marketing across our full suite of small business products.
Within SBM, the Small Business Customer Marketing team focuses on delivering customer-centric marketing to our existing customers. The Vice President will be responsible for leading a high performing team of 30 marketers to deliver holistic, integrated, and innovative marketing programs that deepen and grow our customer engagement with American Express.
Responsibilities include:
Develop and execute a holistic customer marketing strategy, with strategic collaboration across the enterprise with key partners such as Product Management, US Consumer (USCS) and Enterprise Digital and Data Solutions (EDDS), Global Servicing Group, Finance and Analytics
Evolve Customer Marketing success metrics and establish shared goals with critical enterprise partners
Identify new areas of innovation and growth to deepen engagement and drive spend, leveraging relationships and best practices from across the enterprise and external landscape
Develop and lead a strategic learning agenda toexplore new opportunitiesthat allow us to reach and communicate with our customers in more personalized, seamless ways
Support the enterprise marketing capability initiatives as a key partner to identify use cases, define key requirements for commercial customer engagement and run and evaluate tests or pilots
Partner closely with Global Investment Optimization (GIO), Finance, and Analytics to measure and grow revenue growth from optimized marketing
Liaise closely with other GCSM marketing teams to ensure a cohesive marketing experience for Small Business customers
Qualifications:
Proven strategic marketer with experience translating customer insights to marketing strategy
Critical thinker with the ability to continuously evolve marketing and channel strategy, informed by data
Exceptional people leader who motivates a team to deliver in a dynamic environment while investing in talent and culture across the team
Results oriented with a history of delivering on complex initiatives and finding creative solutions
Passion for innovation and continuous improvement, known for deploying best practices from across the company and the external landscape
Strong enterprise and cross-functional collaborator who can influence across disciplines and levels
Employment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positions
Qualifications
Salary Range: $185,000.00 to $260,000.00 annually bonus equity (if applicable) benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Job:
Executive
Primary Location:
US-New York-New York
Other Locations:
US-Georgia-Atlanta
Schedule
Full-time
Req ID:
25002831