Amazon
Senior Manager, PMM - Go to Market , Amazon Shopping Videos Growth
Amazon, New York, New York, us, 10261
Description
Amazon Live operates at the intersection of content, commerce, and connection, bringing stories to life to drive consideration and conversion through video content and creative assets. At Amazon, we start with the customer and work backwards in everything we do. Video content enables customers and brands to connect in new ways, and we believe that when done well, it enhances the customer experience with delightful and engaging discovery as well as compelling performance for advertisers.
As a Senior Manager of Product Marketing driving Go To Market (GTM), you will be a core member of the Amazon Shopping Videos Growth (ASVG) leadership team. You will be responsible for GTM strategy and execution across video product experiences, including Amazon Live and Shop the Show, across both customer and advertiser segments. We are seeking a seasoned leader who will be responsible for setting the vision for their team to define and drive bar raising marketing strategies across customer and advertiser segments. This role will be highly visible, and will need to work collaboratively with internal management teams to achieve growth goals. A successful candidate will be energized by collaboration and skilled at influencing cross-functional partners, they must be comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail.
Key job responsibilities
Build out GTM strategies and frameworks that are scalable and repeatable across product sets, including both Amazon Live and Shop the Show experiences
Develop and lead a team of product marketing and program managers.
Oversee strategy, execution, performance and growth opportunities for high velocity events
Lead strategy, brand positioning and GTM for new Shop the Show second screen experience, including development of marketing plans to build awareness and customer adoption in partnership with Prime Video and other cross-Amazon teams
Partner and consult across Amazon Ads to develop Shop the Show monetization GTM strategy, positioning and packaging
Lead and advocate for business opportunities and trade off decisions using a deep understanding of the customer
Basic Qualifications
10+ years of professional non-internship marketing experience
5+ years of team management experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience managing teams
Experience communicating results to senior leadership
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168,300/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Live operates at the intersection of content, commerce, and connection, bringing stories to life to drive consideration and conversion through video content and creative assets. At Amazon, we start with the customer and work backwards in everything we do. Video content enables customers and brands to connect in new ways, and we believe that when done well, it enhances the customer experience with delightful and engaging discovery as well as compelling performance for advertisers.
As a Senior Manager of Product Marketing driving Go To Market (GTM), you will be a core member of the Amazon Shopping Videos Growth (ASVG) leadership team. You will be responsible for GTM strategy and execution across video product experiences, including Amazon Live and Shop the Show, across both customer and advertiser segments. We are seeking a seasoned leader who will be responsible for setting the vision for their team to define and drive bar raising marketing strategies across customer and advertiser segments. This role will be highly visible, and will need to work collaboratively with internal management teams to achieve growth goals. A successful candidate will be energized by collaboration and skilled at influencing cross-functional partners, they must be comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail.
Key job responsibilities
Build out GTM strategies and frameworks that are scalable and repeatable across product sets, including both Amazon Live and Shop the Show experiences
Develop and lead a team of product marketing and program managers.
Oversee strategy, execution, performance and growth opportunities for high velocity events
Lead strategy, brand positioning and GTM for new Shop the Show second screen experience, including development of marketing plans to build awareness and customer adoption in partnership with Prime Video and other cross-Amazon teams
Partner and consult across Amazon Ads to develop Shop the Show monetization GTM strategy, positioning and packaging
Lead and advocate for business opportunities and trade off decisions using a deep understanding of the customer
Basic Qualifications
10+ years of professional non-internship marketing experience
5+ years of team management experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience managing teams
Experience communicating results to senior leadership
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168,300/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.