LeadStack is hiring: Marketing - Marketing Manager III in San Francisco

Job Title: Marketing Manager III

Duration: 18 months

Location: San Francisco, CA 94108 HYBRID

What We Do

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Project

The Manager of App Store Optimization & Conversion will play a critical role in the success of our gaming titles. We are seeking a highly motivated and results-driven individual who can track & optimize the acquisition funnel for ad creatives & app stores/landing pages to improve conversion rates. You will work across mobile and console games to evaluate and identify opportunities that increase conversion rates and improve business performance.

Job Responsibilities / Typical Day in the Role

1. Measure and develop insights about ad creative performance on paid and owned marketing channels, to optimize user acquisition funnels
2. Design ad testing frameworks for each key ad network, based on constantly evolving best practices
3. Benchmark competitor ad concepts, creative volume, and velocity of ads deployed within key genres among competitors
4. Develop ad creative strategies and iterative recommendations in partnership with marketing and creative teams, based on data-driven insights
5. Monitor and analyze app store and landing page performance metrics and provide insightful reports
6. Implement ASO strategies and tactics to optimize user journeys on app stores and product landing pages
7. Conduct keyword research, analysis and tracking to improve app store visibility and organic downloads
8. Collaborate with cross-functional teams to ensure ad creative development and landing pages are aligned with marketing strategy
9. Stay updated on industry trends, best practices and changes in app store and ad network algorithms to continuously improve strategies
10. Utilize A/B testing and other data-driven approaches to optimize performance
11. Manage and maintain relationships with app store partners, web developers, and ad networks to continuously benchmark our approaches with the market

Must Have Skills / Requirements

1. 3+ years of app store optimization and conversion experience
2. Experience planning & implementing ad creative and landing page strategies for games of different genres, achieving significant app user base growth
3. Strong understanding of user acquisition
4. Experience with gaming tools and software (e.g. SensorTower, StoreMaven, Singular, etc.)

Nice to Have Skills / Preferred Requirements

1. Gaming experience preferred

Soft Skills

1. Ability to work effectively with cross-functional teams and all levels of management
2. Ability to project manage multiple projects with strong attention to detail
3. Ability to work in a fast-paced environment and adapt to changes
4. Strong presentation and communication skills

Education / Certifications

1. Bachelor’s degree or equivalent required

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