Marketing Manager Job at Michael Aram in West Palm Beach

About Michael Aram

Michael Aram is a premier luxury housewares and home goods brand, known for its handcrafted, atelier-inspired designs that blend artistry with function. Each piece reflects meticulous craftsmanship and timeless beauty, making our collections a staple in high-end homes around the world. We are seeking a Digital Marketing Manager to help drive our digital presence, expand our brand reach, and enhance consumer engagement across all platforms.

This role is both strategic and tactical, requiring a hands-on marketer who can develop, execute, and analyze performance-driven campaigns while maintaining the integrity of our luxury brand aesthetic.  You will work directly with our fractional CMO & oversee paid media, content marketing, email/SMS campaigns, social media strategy, and digital analytics, ensuring alignment with our business goals.

Key Responsibilities

Paid & Performance Marketing

• Manage and oversee our paid media agency, ensuring they are fully connected to our business strategies, goals, and KPIs.
• Monitor and optimize media spend to track toward monthly ROAS targets, analyzing budget allocation across Meta, Google, Pinterest, TikTok, and other relevant platforms.
• Develop and execute digital advertising strategies, including search, display, and social media campaigns, aligning with brand objectives and sales goals.
• Collaborate with affiliates, influencers, and brand ambassadors to drive incremental revenue and increase brand awareness.

Email & SMS Marketing

• Lead weekly email marketing strategy to drive consumer engagement, retention, and conversion, utilizing Klaviyo and Attentive (or similar platforms such as Mailchimp, Constant Contact, or SmilleIO).
• Develop and optimize CRM-driven email automation to nurture customers throughout their buying journey.
• Track and analyze email performance metrics, making data-driven adjustments to maximize impact.

E-Commerce & Digital Analytics

• Utilize Shopify+ analytics & administrator dashboard to track customer behavior, performance trends, and sales insights.
• Manage and interpret Google Analytics (GA4), Google Merchant Center, and other data platforms to enhance site performance and optimize digital marketing campaigns.
• Collaborate with the E-commerce Manager to ensure seamless online customer experiences and data-driven decision-making.
• Communicate all seasonally relevant site merchandising needs to the Michael Aram e-commerce manager.

Content & Social Media Marketing

• Develop and implement content marketing strategies, overseeing the creation, scheduling, and execution of luxury-driven content across platforms.
• Manage daily community engagement, including responding to direct messages, liking and following relevant content, and ensuring consistent brand interaction.
• Stay ahead of emerging digital and social trends, analyzing new opportunities for brand visibility and audience growth.
• Oversee social media scheduling and execution, ensuring that content aligns with both organic and paid campaigns.

Copywriting & Brand Communication

• Develop compelling and consistent, on-brand copy that reflects Michael Aram's luxury tone and voice across social media, email, website, retail, editorial, and offline formats.
• Work closely with the fractional CMO to refine messaging and maintain consistency across all consumer touchpoints.

Reporting & Insights

• Develop and present weekly and monthly reports on key performance indicators, digital trends, and optimization strategies.
• Provide actionable insights based on market data, competitor analysis, and campaign performance, helping to refine and enhance ongoing strategies.
• Maintain a pulse on industry best practices and innovations, bringing fresh ideas to continuously elevate Michael Aram's digital presence.

Experience & Qualifications

• 5+ years of digital marketing experience within a luxury, retail, or e-commerce business.
• Strong knowledge of paid media platforms, including Meta, Google, Pinterest, and TikTok.
• Shopify+ experience with a focus on analytics, reporting, and site performance tracking.
• Proficiency in Google Analytics (GA4) and Google Merchant Center for data-driven decision-making.
• Experience managing email & SMS campaigns via Klaviyo, Attentive, or similar platforms.
• Strong social media experience, including content strategy, creation, scheduling, and community management.
• Ability to collaborate with agencies and internal teams, ensuring alignment with overarching brand and revenue goals.
• Entrepreneurial mindset, with a passion for luxury marketing, brand storytelling, and high-touch customer engagement.
• Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.

Why Join Michael Aram?

• Work with a globally recognized luxury brand that merges artistry with functionality.
• Opportunity to own and shape digital marketing strategies with a direct impact on brand growth.
• Collaborative, creative environment with opportunities for professional development.
• Competitive compensation and benefits, with the potential for long-term growth in the company.

To Apply:

Please submit your resume, portfolio (if applicable), and a brief cover letter detailing your experience in luxury digital marketing and e-commerce strategy.