LanceSoft
Digital Media Planner Job at LanceSoft in Great Falls Crossing
LanceSoft, Great Falls Crossing, VA, United States
Position: Digital Media Planner (no West Coast candidates will be considered - only East and as far as Central)
Must Have
- Creative and copy writing skills
- Digital Media Planning and Executing
- Placing ads on SM Channels such as Meta, Tik Tok, Google
- Rich media, dynamic creative, mobile and video ads units
- Strong Computer Skills: MS Office, Adobe Suite, Google Analytics and prefer Salesforce
Nice To Have
- Ad Agency experience
Position Summary
- Develop and Execute Digital Media Campaigns
- Assist in researching and assessing options for media plans based on the objectives
- Develop and edit content
- Gather ad specifications, collect creative assets, release assets to partners/vendors
- Develop and execute AB tests and perform QA on ad creative to ensure specifications are met
- Interact with internal and external partners to evaluate, implement, and maintain a media plan
- Resolve technical and performance issues
- Lead day-to-day campaign executions
- Optimize campaign performance based on KPIs
- Participate in ad hoc projects to help grow Client’s digital efforts
- Report and analyze campaign performance
- Collect data needed for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations
- Resolve any tracking and reporting discrepancies with analytics tools and/or partners/vendors
- Analyze data, thinking creatively and designing innovative strategies to make sure campaigns effectively reach their target audience
- Provide operational support
- Vendor management
- Process new contracts and revisions into management system
- Maintain/Create/Update monthly campaign schedules and ensure projects and campaigns stay on track
Minimum Qualifications
- 2-3 years digital media operations experience
- Ad Agency experience preferred
- Experience executing ads on SM channels such as Meta, Tik Tok, Google
- Exceptional attention to detail and follow through
- Excellent analytical and problem-solving skills
- Creative and copy writing skills (samples will be required during the interview process)
- Understanding of rich media, dynamic creative, mobile and video ads units
- Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
- Adobe Analytics Suite or Google Analytics required
- Omni-cloud marketing platform such as Salesforce preferred