Inizio Partners Corp
Senior Manager Marketing Analytics, Banking
Inizio Partners Corp, San Francisco, CA, United States
Role and Responsibilities:
As the Marketing Analytics Senior Manager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk, and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.
- Primary day-to-day client contacts and often interact with C-level executives.
- Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data/ IT teams to resolve issues.
- Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions, and ensure client satisfaction with strong business driving results.
- Develop Growth Strategies: Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach.
- Lead End-to-End Execution: Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans.
- Optimize Post-Launch: Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized.
- Stakeholder Collaboration: Collaborate with and drive alignment among various stakeholders across the organization.
- Manage Offshore Team: Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution.
Candidate Profile:
- 6+ years of experience comprising analytics service delivery, consulting, solution design, and client management.
- Preferred experience in marketing analytics in the banking industry in the following fields:
- Experience developing/expanding GTM strategies for new banking products.
- Working across and a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance).
- Previous experience in the Financial/FinTech industry is a plus.
- Technical proficiency in tools like SQL, Python.
- Demonstrable leadership ability, superior problem-solving, and people management skills.