Culta
From the moment you're introduced to CULTA, you'll notice the difference: a community of like-minded souls with a passion for perfection in our product. CULTA proudly grows all of its own cannabis on our Cambridge, Maryland campus and sells these cultivated products in our three outstanding dispensary stores located in Baltimore, Columbia, and Urbana Maryland. CULTA's award-winning products are also available in dispensaries throughout the state. Our name has become synonymous with quality, and we could not be more proud CULTA is currently looking for our next VP, Marketing & Communications to join our dynamic executive leadership team. The Vice President of Marketing & Communications will lead CULTA's brand strategy, marketing execution, and communications initiatives across retail, wholesale, and digital platforms. This executive leader oversees brand positioning, product marketing, customer engagement, and internal/external communications, ensuring CULTA remains a dominant player in the Maryland cannabis industry. JOB DUTIES & RESPONSIBILITIES Marketing Strategy & Brand Leadership Define and lead the execution of CULTA's brand vision, marketing strategy, and competitive positioning to maintain industry leadership. Ensure seamless alignment between brand, retail, and wholesale marketing efforts to drive consistent messaging and growth. Continuously assess market trends, customer insights, and competitor activity to ensure CULTA's brand remains fresh and relevant. Retail, Wholesale and Event Marketing Develop and execute performance-driven retail and wholesale marketing campaigns that drive customer acquisition, loyalty, and revenue growth. Lead visual merchandising efforts across dispensaries and wholesale, including fixtures, displays, signage, and point-of-purchase (POP) collateral. Plan and execute pop-up activations and budtender engagement programs to enhance brand awareness among dispensary staff and customers. Partner with wholesale teams to strengthen relationships with partner dispensaries through tailored marketing and communication strategies. Lead event strategy and execution, including festivals, community activations, and collaborative efforts with artists, designers, and influencers. Digital Experience & Growth Oversee CULTA's website, SEO, eCommerce, and digital tooling, ensuring an optimized user experience and strong search visibility. Implement customer care and reporting technologies, ensuring effective brand engagement across digital touchpoints. Leverage data-driven marketing strategies to maximize campaign effectiveness and customer lifetime value. Oversee eCommerce, CRM, and retail POS integration, optimizing real-time data communication to enhance digital and in-store experiences. Oversee CULTA's social media strategy and execution, ensuring a dynamic and engaging presence across platforms to drive brand awareness and customer engagement. Product & Brand Development Define and evolve product brand architecture, ensuring CULTA's portfolio remains competitive and innovative. Oversee product and packaging innovation to stay on top of trends while ensuring operational efficiency. Lead new product launches from concept to market introduction, ensuring seamless execution across marketing, retail, and wholesale teams. Corporate & Internal Communications Manage all external communications, PR, and media relations. Partner with HR to build and manage CULTA's internal communications strategy, fostering employee engagement, brand advocacy, and HR support initiatives. Strengthen CULTA's community engagement and social responsibility. Marketing Analytics & Budget Management Oversee scheduled and ad hoc performance reporting, ensuring marketing investments are data-driven and effective. Manage marketing budgets, FTEs, and contractors, optimizing resource allocation for maximum efficiency. Identify and implement new marketing tools and technologies to enhance operational performance. Team, Contractor & Agency Management Lead and mentor the marketing team, ensuring professional growth and alignment with company goals. Oversee contractor management, including freelance professionals, designers, and content creators. Evaluate and manage marketing agencies, ensuring effective collaboration, cost efficiency, and high-quality output. Foster a culture of innovation, accountability, and cross-functional collaboration within the marketing team. QUALIFICATIONS AND REQUIREMENTS 10 years of marketing leadership experience, preferably in cannabis, CPG, retail, or regulated industries. Proven track record in brand building, customer acquisition, and revenue growth across retail and wholesale. Expertise in digital marketing, CRM, SEO, and performance-based advertising. Experience in public relations and media relations. Ability to navigate state cannabis regulations while executing compliant marketing strategies. Team leadership experience, with the ability to inspire and develop high-performing teams as well as influence and collaborate with stakeholders at all levels of the organization. Data-driven mindset with strong analytical and budgeting skills. CULTA's BENEFITS: Generous Paid time off (PTO) including 6 paid holidays per year. Medical Insurance which includes prescription drug coverage (for full-time employees). Dental Insurance (for full-time employees). Vision Insurance (for full-time employees). Health Saving Accounts (HSA) (for full-time employees). Company paid Short-Term Disability (for full-time employees). 401k with a company match. Employee Assistance Program (EAP). Employee referral program. Product discounts for qualifying employees. Casual dress code and a culture to brag about. Training and career advancement. CULTA is an Equal Opportunity Employer. This means that all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We embrace diversity, inclusion, and equal opportunities within our building and our community. We strive to develop a team that represents a variety of backgrounds, perspectives, and skill sets. We are committed to creating an inclusive environment for all employees and believe that diverse teams translate to diverse ideas and company growth. YOU, as an individual, matter All positions require the ability to pass background check and drug test as required by Maryland law. Must be 21 years or older to apply. J-18808-Ljbffr