Sr. Content Marketing Manager, Amazon Ads Job at Amazon in New York

Description

Re-imagine advertising with Amazon Ads. Together we are re-imagining advertising, one innovative product, service, and idea at a time. Amazon Ads is dedicated to being the best place for all advertisers to build their business or brand. Our ad solutions—which include digital and streaming TV media, innovative ad formats, and audience and measurement capabilities— leverage Amazon’s unique insights and trusted technology to help brands connect with customers wherever they spend their time.

The Senior Content Marketing Manager sits within the Content & Creative Studio in brand marketing, creating best-in-class creative and content experiences that educate and inspire advertisers to grow their brand with Amazon Ads. We are seeking an insight-driven, curious, and experienced B2B marketer to build external brand content that promotes strategic brand storytelling initiatives to elevate Amazon Ads thought leadership in the advertising industry. In this highly-cross functional role, you’ll be responsible for developing core brand stories that will be used in campaigns across multiple owned and paid channels. Content deliverables could include "big rock" narratives, research reports, sponsored content, customer videos, executive interviews, and blog posts.

Key job responsibilities

• Recommend and execute comprehensive content ideas that drive brand awareness and shift perceptions through compelling, data-driven storytelling across multiple formats (sponsored content, videos, research narratives, guides, blog posts)

• Write and deliver thought leadership content and work cross-functionally with marketing teams, sales, legal, and PR to align with business goals, brand and product messages, and other priorities

• Leverage mechanisms to scale content impact and drive awareness of new materials through sales and direct-to-customer channels

A day in the life

The day-to-day of this role includes writing and delivering content against an overall content calendar, ideating and building new content programs, and project managing content reviews, approvals, and go-to-market (GTM) plans. To be successful you will need to establish clear processes, set prioritization, and be able to communicate effectively with internal and external customers. The right candidate will be a self-starter and have strong interpersonal, project management, and analytical skills. This role will need to have a high bar for writing, grammar, and high attention to detail to deliver high-quality, customer obsessed content.

Basic Qualifications

• Bachelor's degree

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

• Experience managing multiple projects and meeting aggressive deadlines

Preferred Qualifications

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

• Experience leading creative development of innovative creative from concept to delivery

• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)

• Experience presenting creative concepts effectively to senior executives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.