American Society for Radiation Oncology (ASTRO)
Vice President of Business Development & Marketing
American Society for Radiation Oncology (ASTRO), Bloomington, Indiana, United States
Position Overview
The American Society for Radiation Oncology (ASTRO) is looking for a dynamic and entrepreneurial leader to serve as its first Vice President of Business Development and Marketing (VP BDM). Reporting to the Chief Executive Officer, this individual is a growth driver and capability builder playing a leading role in creating and managing a plan to achieve sustainable, profitable growth while developing robust marketing capabilities through technology fluency, digital expertise, customer data and insights, and data analytics to help the organization thrive in the future. The new Vice President of Business Development and Marketing is charged with developing and differentiating ASTRO revenue streams through partnerships, and through the identification and pursuit of potential new relationships with public and private sector partners which financially and strategically benefit the core mission of ASTRO.
The VP BDM will also lead efforts to strengthen ASTRO’s brand, enhance marketing and communications, and drive engagement across all platforms. As a senior leadership role, the VP BDM is responsible for developing and implementing comprehensive external marketing, communications, and public relations strategies that enhance the organization's image and position. The VP BDM must be a dynamic, innovative leader with a proven track record in managing teams, developing marketing strategies, and executing successful communications campaigns. The VP BDM will be expected to identify, cultivate, and manage diverse funding sources that align with the organization’s stated objectives. The focus will be on engaging members of the radiation oncology sector and broader partnerships across scientific sectors.
ASTRO’s office is located in Arlington, VA, with the Crystal City metro station located in their building. ASTRO’s employees enjoy a hybrid schedule and the VP BDM will be required to work from the office on a regular basis.
Key Responsibilities Business Development Develop and differentiate ASTRO revenue streams through affiliations, collaborations, and through the identification and pursuit of potential new relationships with public and private sector organizations that financially and strategically benefit the core mission of ASTRO. Cultivate, align, and manage cross-functional team relationships, including business development and marketing. Ensure the generation of non-dues revenue that adds value to the mission and the members ASTRO serves. Develop a long-term growth and capabilities strategy that meets ASTRO’s financial goals and aligns with the needs of our members and partners. Create new pathways to growth by optimizing limited resources, maximizing external impact, and focusing on the future. Establish and develop strategic relationships with other non-profit organizations including but not limited to medical and scientific societies and foundations. Develop a long-term growth plan that includes organic and potential inorganic opportunities. Assess the potential opportunity for strategic relationships with a wide range of fellow societies. Contribute to the development of the strategic plan. Develop and implement plans that ensure alignment of external collaboration agreements with ASTRO’s growth strategy. Create business development revenue goals, objectives and incentive strategies that drive market growth in all ASTRO products and services. Be the connector aligning and enabling internal capabilities around potential member and partner needs to ensure that innovation and insights inform the organization’s approach to new markets and new product development.
Marketing and Communications Act as ASTRO’s brand steward and develop its strategic direction. Ensure brand consistency in message and visual identity. Ensure the use of consistent messaging and themes to reinforce the brand value and its reflection in initiatives and campaigns. Provide direction and guidance to the creative team. Align social media outreach strategy and plans with ASTRO’s branding, brand integration, online content planning, and public messaging through ASTRO’s various social media communities. Design and review the Marketing department’s budget. Monitor all marketing campaigns and adjust when necessary, prioritizing marketing projects and allocate resources accordingly. Align with market research to understand category-specific landscapes and trends and gather the necessary data for greater sales and marketing penetration. Assess the competitive landscape and institute changes in response to competitors’ changes. Lead and integrate the team of professionals focused on association marketing and communications. Lead the association’s pricing strategy across all programs, products and services, including exhibition floor space, sponsorship packages, membership programs and professional development activities. Build the association’s market leadership position and develop a strategic communications plan for ASTRO which defines objectives, target audiences, key messaging and tactical mix. Lead public relations and public affairs, developing the organization’s policy initiatives and building appropriate advocacy campaigns and toolkits to further the association’s objectives. Provide leadership to develop and maintain effective and measurable communications programs that build member loyalty and attract new members. Develop, evaluate, and track metrics and success criteria for all communication programs and publishing activities while continually assessing their effectiveness, identify areas of need and manage results.
Qualifications and Experience Bachelors’ degree, or equivalent experience in Marketing, Sales, Business or a related field. 10+ years of executive level marketing branding, or business growth experience. Experience developing brand strategy for an organization, product or market launch. Experience developing and successfully executing business plans. Proven ability to grow revenue and market share. Demonstrable experience designing and implementing successful marketing campaigns. Proven leadership, team-building skills, and commitment to diversity are required Proven ability to position products against competitors. Ability to communicate, present and influence all levels of the organization, including executive and C-level. A demonstrated track record of developing and implementing successful marketing strategies that enhance brand visibility and engage both stakeholders and the broader community. Prior experience in the nonprofit sector, particularly within professional associations or medical organizations, is highly beneficial. A thorough understanding of the marketing and communications profession, including current trends, challenges, and technological advancements and the unique challenges and opportunities in nonprofit marketing and communications. Demonstrable expertise in digital marketing strategies, including content marketing, social media, SEO/SEM, email campaigns, and analytics, to effectively reach and engage audiences in the digital age. Strong digital and technical skills, especially with web analytics, digital marketing and sales tools, CRM databases, and other marketing, communications, and business development technologies. Strong analytical and project management skills. Strong collaborative skills to work effectively with other departments, executive leadership, and external partners to align marketing and communication strategies with the organization's goals and objectives. Excellent verbal and written communications skills, including listening, negotiation, and presentation.
Travel Some travel required approximately 20% of the time. Occasional attendance at and/or support of ASTRO-sponsored meetings and events outside of normal working hours (evenings and/or weekends).
The VP BDM will also lead efforts to strengthen ASTRO’s brand, enhance marketing and communications, and drive engagement across all platforms. As a senior leadership role, the VP BDM is responsible for developing and implementing comprehensive external marketing, communications, and public relations strategies that enhance the organization's image and position. The VP BDM must be a dynamic, innovative leader with a proven track record in managing teams, developing marketing strategies, and executing successful communications campaigns. The VP BDM will be expected to identify, cultivate, and manage diverse funding sources that align with the organization’s stated objectives. The focus will be on engaging members of the radiation oncology sector and broader partnerships across scientific sectors.
ASTRO’s office is located in Arlington, VA, with the Crystal City metro station located in their building. ASTRO’s employees enjoy a hybrid schedule and the VP BDM will be required to work from the office on a regular basis.
Key Responsibilities Business Development Develop and differentiate ASTRO revenue streams through affiliations, collaborations, and through the identification and pursuit of potential new relationships with public and private sector organizations that financially and strategically benefit the core mission of ASTRO. Cultivate, align, and manage cross-functional team relationships, including business development and marketing. Ensure the generation of non-dues revenue that adds value to the mission and the members ASTRO serves. Develop a long-term growth and capabilities strategy that meets ASTRO’s financial goals and aligns with the needs of our members and partners. Create new pathways to growth by optimizing limited resources, maximizing external impact, and focusing on the future. Establish and develop strategic relationships with other non-profit organizations including but not limited to medical and scientific societies and foundations. Develop a long-term growth plan that includes organic and potential inorganic opportunities. Assess the potential opportunity for strategic relationships with a wide range of fellow societies. Contribute to the development of the strategic plan. Develop and implement plans that ensure alignment of external collaboration agreements with ASTRO’s growth strategy. Create business development revenue goals, objectives and incentive strategies that drive market growth in all ASTRO products and services. Be the connector aligning and enabling internal capabilities around potential member and partner needs to ensure that innovation and insights inform the organization’s approach to new markets and new product development.
Marketing and Communications Act as ASTRO’s brand steward and develop its strategic direction. Ensure brand consistency in message and visual identity. Ensure the use of consistent messaging and themes to reinforce the brand value and its reflection in initiatives and campaigns. Provide direction and guidance to the creative team. Align social media outreach strategy and plans with ASTRO’s branding, brand integration, online content planning, and public messaging through ASTRO’s various social media communities. Design and review the Marketing department’s budget. Monitor all marketing campaigns and adjust when necessary, prioritizing marketing projects and allocate resources accordingly. Align with market research to understand category-specific landscapes and trends and gather the necessary data for greater sales and marketing penetration. Assess the competitive landscape and institute changes in response to competitors’ changes. Lead and integrate the team of professionals focused on association marketing and communications. Lead the association’s pricing strategy across all programs, products and services, including exhibition floor space, sponsorship packages, membership programs and professional development activities. Build the association’s market leadership position and develop a strategic communications plan for ASTRO which defines objectives, target audiences, key messaging and tactical mix. Lead public relations and public affairs, developing the organization’s policy initiatives and building appropriate advocacy campaigns and toolkits to further the association’s objectives. Provide leadership to develop and maintain effective and measurable communications programs that build member loyalty and attract new members. Develop, evaluate, and track metrics and success criteria for all communication programs and publishing activities while continually assessing their effectiveness, identify areas of need and manage results.
Qualifications and Experience Bachelors’ degree, or equivalent experience in Marketing, Sales, Business or a related field. 10+ years of executive level marketing branding, or business growth experience. Experience developing brand strategy for an organization, product or market launch. Experience developing and successfully executing business plans. Proven ability to grow revenue and market share. Demonstrable experience designing and implementing successful marketing campaigns. Proven leadership, team-building skills, and commitment to diversity are required Proven ability to position products against competitors. Ability to communicate, present and influence all levels of the organization, including executive and C-level. A demonstrated track record of developing and implementing successful marketing strategies that enhance brand visibility and engage both stakeholders and the broader community. Prior experience in the nonprofit sector, particularly within professional associations or medical organizations, is highly beneficial. A thorough understanding of the marketing and communications profession, including current trends, challenges, and technological advancements and the unique challenges and opportunities in nonprofit marketing and communications. Demonstrable expertise in digital marketing strategies, including content marketing, social media, SEO/SEM, email campaigns, and analytics, to effectively reach and engage audiences in the digital age. Strong digital and technical skills, especially with web analytics, digital marketing and sales tools, CRM databases, and other marketing, communications, and business development technologies. Strong analytical and project management skills. Strong collaborative skills to work effectively with other departments, executive leadership, and external partners to align marketing and communication strategies with the organization's goals and objectives. Excellent verbal and written communications skills, including listening, negotiation, and presentation.
Travel Some travel required approximately 20% of the time. Occasional attendance at and/or support of ASTRO-sponsored meetings and events outside of normal working hours (evenings and/or weekends).