Wellington International is hiring: Marketing Content Coordinator in Wellington

If you enjoy creating marketing content in a sports event and hospitality industry Wellington International may be the right fit for your next career opportunity.

Our Marketing Department is seeking an experienced Marketing Content Coordinator responsible for creating and managing online content across digital platforms as well as in print. Key essential functions of the job include ensuring content aligns with brand messaging, meets quality standards, and is delivered on time by collaborating with cross-functional teams, while also monitoring performance metrics and adjusting as needed; key duties include developing content calendars, editing and proofreading content, coordinating with content creators, and analyzing content effectiveness.

Job Responsibilities Include:

Content planning and strategy: Develop and maintain a content calendar, brainstorm content ideas, and align content strategy with overall marketing goals. Content creation and editing: Write, edit, and proofread content for various platforms including website copy, articles, posts, social media updates, and email newsletters. Collaboration with teams: Work closely with designers, developers, marketing teams, and subject matter experts to gather information and ensure content accuracy. Content distribution: Manage the publishing of content across relevant platforms and channels. Quality control: Review content for consistency with brand guidelines, accuracy, and adherence to SEO best practices. Performance analysis: Track key content metrics like website traffic, social media engagement, and conversion rates to identify areas for improvement. Content optimization: Analyze data to refine content strategy and optimize existing content for better engagement.

Education / Experience / Skills:

• Bachelor’s degree in marketing, public relations, digital communication, journalism or a similar field.
• 2-3 years’ experience in a similar role
• Photography experience preferred
• Google Analytics Certified preferred
• Knowledge of the equine industry is preferred, but not required
• Proficiency in content management systems (CMS)
• Knowledge of SEO principles
• Strong copywriting & editing skills