Impresiv Health is hiring: Social Media Content Creator in Santa Barbara

Title: Social Media Content Creator (Part-Time)

Duration: through 5/23/25

Pay Rate: $28 - $32/hour

Hours: 25-29 hours/week - Monday-Friday 5-6 hours a day

Location: Santa Barbara, CA Office

Description:

The social media content creator will be responsible for producing and curating timely, creative, and accurate daily social media content, artwork, and other multimedia pieces to post on client social media accounts. Responsibilities include writing, creating, posting, and monitoring high-quality social media content to publicize partnerships, health promotion and health education priorities, community outreach and engagement, public relations activities, special awards or recognitions, health-related and service-related awareness dates, special events, and industry-related topics. The social media content creator will also research and monitor social media content posted by State and Federal regulatory partners, other Medi-Cal (Medicaid) Managed Care Plans, political leaders – both local and leaders in healthcare policy, providers and community partners, and other relevant healthcare social media accounts to produce social media content that is pertinent, positions as a trusted and humble partner, and publicizes important health-related information to our communities and stakeholders.

What You Will Do:

• Create original social media content and graphics that adhere to branding and style guidelines.
• Write, review, edit, post, and update engaging content across social media platforms.
• Support the implementation to ensure strategic plan priorities and objectives are met.
• Develop and execute social media campaigns to increase brand awareness and engagement.
• Coordinate with various internal content contributors and stakeholders within the organization to secure monthly content.
• Route all content through the necessary internal approvals and translation processes in a timely manner.
• Ensure that social media content is thoroughly proofread and error-free prior to posting.
• Collaborate with team members to create compelling narratives and engaging copy for various projects, including social media, marketing materials, internal communications, community communications, and digital content.
• Manage and execute a monthly social media planning timeline to ensure content is generated, secured, and approved in a timely manner that is achievable for all involved, including internal stakeholders.
• Ensure social media content is published daily, sometimes multiple times a day, and at the appropriate times across the various platforms.
• Monitor social media engagement (e.g., comments, likes, messages, and shares). Develop reports as needed reflecting social media engagement and other important metrics.
• Identify messages, comments, and likes that require action, such as a response. Collaborate with the Strategic Engagement Director and appropriate internal stakeholders to ensure a suitable reply is provided promptly.
• Utilize various digital publishing platforms and software programs - such as, but not limited to, Meta, Canva, and Adobe Suite - to create structured content and schedule for posting.
• Research and monitor social media content posted by State and Federal regulatory partners, other Medi-Cal (Medicaid) Managed Care Plans, political leaders – both local and leaders in healthcare policy, providers and community partners, and other relevant healthcare social media accounts to ensure client creates and/or shares relevant information.
• Maintain awareness of rising social media trends.
• Identify opportunities for social media growth and improvement and collaborate with internal stakeholders to advance social media efforts.
• Collaborate with internal departments to establish objectives of posts and campaigns, complete tasks, and identify and collaboratively solve any challenges that affect social media activities.
• Extend the reach of our social media posts and increase following.
• Research other social media platforms, such as TikTok, which may be of interest of the client. Launch new accounts on those platforms and develop content as required.
• Support the Strategic Engagement Department with non-social media-related duties as needed.
• Edit and proofread drafts for various projects, including non-social media projects, to ensure clarity, consistency, and adherence to brand guidelines.
• Adapt writing style and tone to suit different audiences and platforms, including social media, newsletters, and website content.
• Provide support in managing writing deadlines and maintaining an organized workflow for all writing-related tasks.
• Participate in team meetings to discuss writing priorities and contribute to creative discussions and feedback sessions.
• Other duties as assigned.

You Will Be Successful If:

• Graphic design, photography, and videography skills.
• General knowledge of government structures, agencies, and policies that impact the client's business and progress.
• Excellent research, organizational, and time management skills.
• Strong writing skills and ability to tailor writing to specific audiences.
• Strong listening and communication skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Strong interpersonal and relationship-building skills.
• Strong analytical, organizational, and problem-solving skills.
• Availability and ability to respond in a professional, positive, and consistent fashion to high-priority requests regarding urgent social media activities and unplanned social media content.
• Ability to work independently and be directly unsupervised while performing duties in the field.
• Strong proofreading and editing skills.

What You Will Bring:

• Experience using Adobe Suite, Canva, and other software programs to create graphics, artwork, and digital publishing platforms.
• Demonstrated experience running social media campaigns and hashtag strategies.
• Demonstrated experience creating strong and engaging social media content for organizations.
• Demonstrated experience in writing, proofreading, and editing.
• Experience developing healthcare and Medi-Cal Managed Care content not required but preferred.

About Impresiv Health:

Impresiv Health is a healthcare consulting partner specializing in clinical & operations management, enterprise project management, professional services, and software consulting services. We help our clients increase operational efficiency by delivering innovative solutions to solve their most complex business challenges.

Our approach is and has always been simple. First, think and act like the customers who need us, and most importantly, deliver what larger organizations cannot do – provide tangible results that add immediate value, at a rate that cannot be beaten. Your success matters, and we know it.

That's Impresiv!