Marketing Director Job at IT Resources in Oldsmar

Job Title: Director of Marketing

Location: Oldsmar, FL (Onsite)

About the Role:

We are seeking a dynamic and results-driven Director of Marketing to take charge of our marketing strategy and execution, driving business growth and brand awareness. This role is ideal for a self-starter who thrives in a standalone position, directly reporting to the owner/operator. The Director of Marketing will manage a substantial marketing budget.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to attract and retain clients.
• Manage and optimize SEO, digital marketing, and website performance to drive conversions.
• Design and oversee website development and optimization efforts.
• Leverage AI-driven marketing strategies to enhance outreach and efficiency.
• Conduct market research to identify trends, target audiences, and competitive positioning.
• Oversee budget management, ensuring maximum ROI as the budget scales.
• Develop and execute branding strategies to establish a strong market presence.
• Manage media marketing campaigns, including digital, print, and social media.
• Work with a graphic artist to create compelling visual content.
• Clearly communicate marketing plans and strategies to stakeholders.
• Attend marketing events and conferences, with the possibility of quarterly national travel.

Ideal Candidate Will Have:

• Experience in the medical field and a strong understanding of healthcare marketing.
• A proven track record of managing a sizable marketing budget.
• Ability to work independently in a standalone marketing role, with direct reporting to the owner.
• Expertise in SEO, digital marketing, and website optimization.
• Familiarity with AI marketing tools and strategies.
• Strong analytical and strategic thinking skills for market research and campaign analysis.
• Experience in branding, media marketing, and event participation.
• Strong communication skills for conveying marketing strategies and outcomes.