Metro Vein Centers
Metro Vein Centers is hiring: Marketing Director in New York
Metro Vein Centers, New York, NY, United States, 10261
Description
Marketing Director
Position Type: Full-time, Hybrid, Soho NYC-based
$120,000-$150,000
About Us
Metro Vein Centers is a rapidly growing consumer healthcare practice dedicated to providing state-of-the-art varicose vein and vein disease treatments. Our team of board-certified physicians and vein specialists are committed to empowering people and changing lives by giving every patient legs they can feel good about. With 50+ clinics across 7 states and ambitious plans for nationwide expansion, we’re at an exciting stage of growth.
Role Overview
We are seeking a Marketing Director to drive key marketing initiatives with a dual focus on project management and content strategy across all organic, social, lifecycle marketing and paid channels.
They will lead our multi-channel marketing efforts to drive brand awareness, patient engagement, and support our clinic growth plan, and . This role requires a strong leader and project manager who can rally cross-functional teams to ensure cohesive campaign development and execution on time and with excellence.
As a player-coach, this person will be responsible for developing and executing content strategies, while collaborating with freelancers, in-house design team, and agency partners to ensure seamless content production and campaign execution.
This role will be hybrid, with 2-3 days per week in our Soho, NYC HQ.
Key Responsibilities
Leadership & Cross-Functional Project Management :
Marketing Director
Position Type: Full-time, Hybrid, Soho NYC-based
$120,000-$150,000
About Us
Metro Vein Centers is a rapidly growing consumer healthcare practice dedicated to providing state-of-the-art varicose vein and vein disease treatments. Our team of board-certified physicians and vein specialists are committed to empowering people and changing lives by giving every patient legs they can feel good about. With 50+ clinics across 7 states and ambitious plans for nationwide expansion, we’re at an exciting stage of growth.
Role Overview
We are seeking a Marketing Director to drive key marketing initiatives with a dual focus on project management and content strategy across all organic, social, lifecycle marketing and paid channels.
They will lead our multi-channel marketing efforts to drive brand awareness, patient engagement, and support our clinic growth plan, and . This role requires a strong leader and project manager who can rally cross-functional teams to ensure cohesive campaign development and execution on time and with excellence.
As a player-coach, this person will be responsible for developing and executing content strategies, while collaborating with freelancers, in-house design team, and agency partners to ensure seamless content production and campaign execution.
This role will be hybrid, with 2-3 days per week in our Soho, NYC HQ.
Key Responsibilities
Leadership & Cross-Functional Project Management :
- Develop and implement multi-channel marketing strategies, support new clinic openings, and localized marketing efforts that align with business objectives and drive patient acquisition.
- Serve as the project owner for content marketing campaign execution, ensuring timelines, deliverables, and campaign goals are met.
- Collaborate with internal teams (operations, patient experience, clinical) and external partners to align marketing efforts with business goals.
- Manage and mentor the Marketing Coordinator, providing guidance, feedback, and support to foster their growth and success.
- Lead the development and execution of a comprehensive content strategy to grow organic social media, email, and blog channels into viable patient acquisition channels.
- Ensure the organic strategy works in tandem with paid advertising, creating a cohesive brand presence.
- Create and manage a content calendar across platforms (Instagram, Facebook, TikTok) with consistent, brand-aligned messaging.
- Lead the creation of trend-based content to increase engagement and reach, with a focus on conversions.
- Lead community management and responses to social media messages and comments across multiple touch-points to foster engagement.
- Travel to nearby clinics to capture on-the-ground content featuring patient stories, clinic teams, and local events.
- Collaborate with clinic team members to gather real-life stories that resonate with patients and bring the brand to life.
- Work with agency partners to ensure content shoots run smoothly and production stays on schedule.
- Draft and distribute press releases to secure positive brand coverage.
- Manage relationships with PR agencies and media partners to ensure cohesive messaging.
- Use data-driven insights to refine content strategies and maximize engagement and conversions.
- Stay updated on social media trends and best practices to ensure Metro Vein Centers remain at the forefront of digital engagement.
- 5+ years of experience in marketing, with a focus on content strategy, social media management, and multi-channel campaign execution.
- Proven experience growing organic social media channels into patient or customer acquisition engines.
- Demonstrated ability to lead cross-functional marketing campaigns and manage multiple priorities under tight timelines.
- Experience managing and mentoring team members (e.g., Marketing Coordinator, Social Media Manager, Community Manager, etc.).
- Hands-on content creation experience, including writing, filming, editing, and managing production shoots.
- Comfortable being on-camera and behind the camera to create engaging content.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere) and social media management tools.
- Creative mindset with a passion for developing best-in-class campaigns that reflect the brand’s values.
- Data-driven mindset with a passion for optimizing campaigns based on performance metrics.
- Self-starter with a proactive approach to work and a drive to exceed expectations.
- Willingness to travel to NYC metro area clinics as needed to support content creation and marketing efforts.
- Proficiency in spanish a plus, but not required