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Confidential

Social Media Manager Job at Confidential in Green Bay

Confidential, Green Bay, WI, United States, 54311

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Social Media Manager

We're looking for a creative storyteller who can capture authentic pet moments and turn them into engaging social content showcasing our range of products for dogs and cats. If you're someone who can spot a trend, create content on the fly, and has a genuine passion for pet health and nutrition, we'd love to meet you.


Key Responsibilities:


Content Creation & Strategy

● Create authentic content showing how raw feeding fits into diverse pet parent lifestyles - from city apartments to suburban homes, busy professionals to multi-pet households

● Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topics

● Bring brand topics to life in a socially engaging way

● Highlight real reviews and transformations from our pet parent community


Community Building & Reputation Management

● Build and nurture an inclusive community of pet parents exploring raw feeding

● Connect with those discovering our different formats and proteins

● Work with brand affiliates and influencers who authentically use our products

● Monitor and manage online brand reputation across platforms

● Support PR initiatives and media opportunities

● Provide timely, professional responses to customer feedback


Analytics & Optimization

● Track and report what content resonates with our community

● Monitor and optimize trend participation

● Measure campaign impact on brand and product awareness

● Help our partnerships and e-commerce presence grow

● Monitor brand sentiment and reputation metrics


Brand Support

● Support brand initiatives and new product launches

● Help maintain brand consistency across organic channels

● Contribute to brand strategy discussions

● Support special projects as needed


Skills You Bring:

● 3+ years creating engaging social content across platforms

● Access to diverse pet environments for content creation

● Proven ability to create and edit trending content within hours

● Experience with photo/video editing tools for quick-turnaround content

● Natural eye for capturing authentic moments

● Understanding of social platform best practices

● Proficiency in Adobe Creative Suite

● Project coordination experience

● Familiarity with Meltwater is a plus

● Crisis communication skills

● Genuine interest in pet nutrition and raw feeding


What Makes You Unique:

● Portfolio showing your creative approach to product storytelling

● Experience bringing premium brands to life visually

● History of building engaged communities around quality products

● Ability to manage multiple projects with care

● Track record of growing brand awareness thoughtfully

● Experience handling sensitive customer situations professionally


You'll thrive in this role if you:

● Have a genuine passion for pet health and nutrition

● Love creating content that educates and inspires

● Can quickly adapt to emerging trends and opportunities

● Are comfortable taking content in various environments (pet stores, parks, homes)

● Have a flexible schedule for capturing authentic pet moments

● Bring a fresh perspective to pet social content