Manager, Digital Activation (Video, Social, Programmatic) Job at OMD in New York
OMD, New York, NY, United States, 10261
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
What You Can Expect:
Our success is underwritten by our core principles:
- Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
- Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
- Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
What You Can Expect
Our success is underwritten by our core principles:
- Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
- Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
- Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
What We’re Looking For
- Bachelor’s degree in marketing, advertising or communications.
- 3+ years of marketing experience (2+ years managing programs focused on delivering and optimizing digital campaigns)
- In-depth understanding of various marketing channel tactics (e.g. social, programmatic, video, display): campaign management, reporting/metrics, planning process, creative uses, and optimization
- Strong experience with Microsoft Office products, especially Excel: speed/efficiency, pivots, charts, formulas, calculated fields, etc.
- Strong experience working with marketing technology platforms and analytics/reporting tools
- Strong interpersonal and leadership skills
- A self-starter who can become self-sufficient; a question asker; a team player; an organized time manager
- Confidence in analyzing data and successfully optimizing marketing campaigns
- Experience mentoring or managing peers and strong grasp of leadership skills/concepts: maximizing bandwidth and output, empowerment/morale, prioritization, opportunity cost
- Experienced in making business cases and amplifying wins
- Solutions-focused thinker
About You
- You are highly skilled professional, confident in your abilities; not afraid to share opinions or new perspectives and above all else are dependable, reliable and bright
- Strategic thinker with a positive attitude in all that you do
- Experienced in managing day to day clients with a professional demeanor; you are collaborative and able to work under tight deadlines
- You can work in a fast-paced environment, with outstanding project management and organization skills
- Solution-oriented with an eye for detail, you are comfortable with ambiguity and can grasp new concepts
- Genuine passion for mentoring people and playing an active role in their development
- Effective communicator while supporting a sense of inclusion between all team members
The Manager, Digital Activation is expected to employ and continually define state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.
Role Responsibilities
- Help educate client team on latest trends, best practices, technologies, etc.
- Present recommendations/ideas to client and internal team
- Analyze historical and current campaign results to optimize learning and ensure continuous improvement
- Process and analyze competitive media activity in the marketplace
- Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice and working on planning frameworks
- Ensure strategic consistency across all elements of plan development and implementation
- Establish timetables for development of digital plans and manages expectations on deliverables
- Develop relationships with other Digital Media Buying professionals to share best practices and lessons learned
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$85,000—$95,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.