The Walt Disney Company
Job Posting Title:
Senior Publicist (Local 600)
Req ID:
10112871
Job Description:
Overview:
*This is an IATSE Local 600 Publicist Guild position covered by a collective bargaining agreement.
This position oversees all aspects of global publicity campaigns for film and streaming content, with a focus on the post-theatrical window. Responsibilities include developing and implementing global press campaigns and collaborating cross-functionally with teams such as marketing strategy, digital, creative, product, and media. The role requires strong leadership, organizational skills, and the ability to execute high-impact, consumer-facing publicity campaigns.
Responsibilities:
Campaign Development & Execution
Content & Asset Management
Talent Relations
Team & Agency Management
Strategic Planning & Communication
Project Management
Additional Responsibilities
Minimum Qualifications:
Preferred Qualifications:
The pay rate for this position in Burbank, CA is $3,266.20 per week based on a 56-hour work week. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
Job Posting Segment:
DEMRKTG
Job Posting Primary Business:
Studio Marketing - Publicity
Primary Job Posting Category:
Publicity Film/TV/Streaming
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Burbank, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2025-02-18
Senior Publicist (Local 600)
Req ID:
10112871
Job Description:
Overview:
*This is an IATSE Local 600 Publicist Guild position covered by a collective bargaining agreement.
This position oversees all aspects of global publicity campaigns for film and streaming content, with a focus on the post-theatrical window. Responsibilities include developing and implementing global press campaigns and collaborating cross-functionally with teams such as marketing strategy, digital, creative, product, and media. The role requires strong leadership, organizational skills, and the ability to execute high-impact, consumer-facing publicity campaigns.
Responsibilities:
Campaign Development & Execution
- Strategize and implement consumer-facing publicity campaigns for post-theatrical releases.
- Execute integrated campaigns in collaboration with marketing, digital, creative, and media teams across all relevant windows.
- Oversee team and agencies in executing campaign strategies, events, press days, content delivery, tours, and experiential activations.
- Serve as the main point of contact for international campaign communication, including milestones, materials, and strategy.
- Communicate strategy, guidelines, and materials to international markets.
Content & Asset Management
- Administer content strategy, media assets, and approval workflows.
- Oversee content with agencies, ensuring stakeholder approvals and timely distribution of assets.
- Build and manage synergy partnerships for campaigns (e.g., Parks, Broadcast, Consumer Products, and Creative Content).
Talent Relations
- Develop strong working relationships with talent, their representatives, and studio partners.
- Serve as a senior contact for talent reps, overseeing talent activity related to campaigns.
Team & Agency Management
- Oversee agency activity to ensure campaign goals, deliverables, and timelines are met.
- Mentor and guide publicity staff on projects to support their professional development.
Strategic Planning & Communication
- Develop and present strategic publicity plans aligned with broader marketing objectives and corporate goals.
- Work closely with the publicity team to review and finalize materials such as press releases, talking points, itineraries, and campaign recaps.
- Proactively identify and advocate for new publicity opportunities in collaboration with the Director.
- Communicate campaign status, updates, and escalations to the Director in a timely manner.
Project Management
- Administer multiple Home Entertainment releases and projects simultaneously, ensuring priorities are clear and deadlines are met.
- Oversee publicity timelines, wrap-up coverage reports, and project-related presentations.
- Submit campaign performance reports and media coverage updates to key stakeholders.
Additional Responsibilities
- Support campaigns with strong organization, follow-through, and timely communication with executives and partners.
- Respond promptly to emails and requests.
- Exhibit strong presentation skills, both written and oral.
- Perform special projects as assigned.
Minimum Qualifications:
- 5+ years of experience in publicity, preferably with a studio, network, streaming service or technology company
- Excellent writing, verbal, and interpersonal communication skills with maturity and confidence in working with colleagues at all levels
- Experience pitching press, generate offers and facilitate requests
- Has ability to mentor and teach junior team members
- Possesses strong presentation skills, both oral and written
- Well-organized, with strong relationship building, excellent collaborator and time management skills
- Ability to balance numerous projects simultaneously, prioritize deadlines and be effective in a fast-paced environment
- Strong problem-solving skills and attention to detail.
Preferred Qualifications:
- Has solid entertainment press relationships with theatrical and at-home viewing experience a plus
The pay rate for this position in Burbank, CA is $3,266.20 per week based on a 56-hour work week. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
Job Posting Segment:
DEMRKTG
Job Posting Primary Business:
Studio Marketing - Publicity
Primary Job Posting Category:
Publicity Film/TV/Streaming
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Burbank, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2025-02-18