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Town of Nantucket, MA

Digital Communications Coordinator

Town of Nantucket, MA, Nantucket, MA

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Salary: See Position Description
Location : 16 Broad Street, Nantucket MA 02554
Job Type: Full-time
Remote Employment: Flexible/Hybrid
Job Number: 00294
Department: TOWN ADMINISTRATION
Division: TOWN ADMINISTRATION - COMMS
Opening Date: 02/19/2025
Closing Date: 3/5/2025 4:00 PM Eastern

Description
Communications Office

Digital Communications Coordinator (Non-Public Safety)

Job Summary

The Town of Nantucket seeks a Digital Communications Coordinator to enhance public engagement and transparency. Under the supervision of the Communications Manager, this role involves managing the Town's digital presence, including social media, website updates, and multimedia content creation. The ideal candidate will develop outreach strategies, monitor trends, and improve communication tools to increase accessibility and efficiency.

Qualifications
  • Bachelor's degree in communications, marketing, digital media, or a related field.
  • Minimum of three years of professional experience in social media management, digital content creation, or similar roles.
  • Proficiency with digital communication platforms, graphic design software (Adobe Creative Suite preferred), website content management systems, and email marketing tools.
  • Strong written and verbal communication skills.
  • Ability to work independently and collaboratively, managing multiple projects in a fast-paced environment.

Position Details:
  • Full Time
  • Benefits included.
  • Non-Union Position.
  • Hourly rate $38.41 - $46.95
  • This position may also qualify for remote or hybrid work, depending on operational needs and approval.

Benefits Offered
  • Retirement pension through Barnstable County Retirement.
  • 90% employer-sponsored health insurance plan options.
  • Diverse selection of supplemental insurance policies.

Application Deadline: March 5th, 2025 at 4:00 pm

How to Apply: Visit to apply online.

Equal Opportunity Employer Statement:
The Town of Nantucket is an Equal Opportunity Employer, a D.E.I. community, and encourages women, minorities, and veterans to apply.

Contact Information:
For inquiries, please contact
Statement of Duties: Under the supervision of the Communications Manager, the Digital Communications Coordinator (non-public Safety) is responsible for supporting the Town of Nantucket's verbal, written, and digital communications to promote transparency and public engagement. This position involves researching and implementing tools to improve public interaction with Town departments, prioritizing accessibility and efficiency.
The Digital Communications Coordinator manages confidential and sensitive materials, preparing and distributing them appropriately for public communication. Key responsibilities include overseeing the Town's online presence, managing social media platforms, creating digital content, assisting with maintenance of the Town's websites, and producing multimedia materials.
Supervision Required: Under the supervision of the Communications Manager, the employee is familiar with the work routine and takes the initiative to carry out recurring assignments with specific instructions. The Communications Manager provides instruction for new or unusual assignments. Unusual situations are referred to the supervisor for advice and further instructions. The supervisor reviews work to remain aware of progress, work methods, and technical accuracy.
Supervisory Responsibility: The employee is not responsible for the supervision of other Town employees.

Confidentiality: The employee has regular access to confidential information such as executive session strategies and legal matters obtained during the performance of essential position responsibilities and per the State Public Records Law.
Accountability: Consequences of errors, missed deadlines or poor judgment may include adverse customer relations, jeopardize programs, legal repercussions, and monetary loss to the Town.
Judgment: Numerous standardized practices, procedures, or general instructions govern the work performed and, in some cases, may require additional interpretation. Judgment is needed to locate and apply the most pertinent practice, procedure, regulation, or guideline.
Complexity: The work consists of a variety of duties which generally follow established standardized operating practices, laws, or guidelines. The sequence of work and/or the procedures followed vary according to the nature of the transaction and/or the information involved, or sought, in a particular situation.
Work Environment: The employee works under standard office practices and conditions. Interruptions are frequent. Work outside of the standard workweek and the typical daily schedule may be necessary to accommodate emergencies or other atypical situations. This position may also qualify for remote or hybrid work, depending on operational needs and approval.
Nature and Purpose of Public Contact: Relationships with co-workers and the public involving frequent explanation, discussion, or interpretation of practices, procedures, regulations, or guidelines to render service, plan, or coordinate work efforts, or resolve problems. Other regular contacts are with third-party service providers and service recipients. More than ordinary courtesy or tact may be required to respond to requests for information or to deal with uncooperative or uninformed persons.
Occupational Risk: The essential duties of the position present minimal potential for personal injury. Occupational risk exposure is similar to that found in a standard office environment.

Essential duties/ responsibilities/ functions
Under the supervision of the Communications Manager, this position supports the management of social media platforms and development of communication and outreach processes.
Responsible for improving community engagement through digital platforms and establishing benchmarks to evaluate the impact and effectiveness of digital media initiatives.
Responsibilities include developing and scheduling social media posts, producing graphics and multimedia materials, monitoring trends to maintain a dynamic and relevant online presence, producing written materials such as press releases, newsletters, and e-blasts, creating advertising copy, and managing social media content.
Participates in Communications Office-related meetings and strategy sessions to stay informed about key issues requiring communication with the public or Town departments.
Assists with the day-to-day management of the Town's websites, including content updates, quality control, and maintaining the organization of webpages.
Under the supervision of the Communications Manager, develops and executes public outreach and communication efforts across various platforms to keep the public informed.
Keeps the public informed on key initiatives and projects of interest to residents and visitors, as directed by the Select Board, Town Administration and the Communications Manager.
Organizes and maintains records of outreach projects and initiatives related to the Town and its departments.
Proactively researches new technologies and monitors industry trends to assess their potential value and alignment with the Town's communication strategy.
Supports the creation of policies and recommends best practices in outreach and communications, providing input on strategies and guidelines. While the Digital Communications Coordinator shapes recommendations, final policy decisions are determined by the Communications Manager in collaboration with Town Administration.
Process Communication staff payroll transmittal biweekly.
Receives and process invoices from vendors and payments to the Communications Office.
Performs other related duties as assigned.

Required minimum qualifications
Education and Experience: A bachelor's degree in communications, marketing, digital media, graphic arts, or a related field, with a minimum of three years of professional experience in social media management, digital content creation, or a similar role, is required. The role requires experience in creating multimedia content, managing campaigns across multiple platforms, using email marketing platforms, leveraging social media analytics tools, and evaluating digital strategies based on performance metrics. Experience with tools such as graphic design software (e.g., Adobe Creative Suite) and website content management systems is highly desirable. An equivalent combination of education, training and experience that demonstrates the required knowledge, skills, and abilities to perform the essential functions of the positions will also be considered.
Special Requirements: Demonstrate a working knowledge of the principles and best practices of communications, social media, public relations, public outreach, and digital content creation. Proficiency with email marketing platforms, website content management systems, social media analytics tools, and graphic design software is highly desirable.
Knowledge, Abilities and Skill
Knowledge: Requires a solid understanding of communication, public relations, and public outreach strategies and techniques. Working knowledge of common policies, state laws, and operating practices within municipal environments and their applicability to our local Government policies is helpful. Proficiency in using personal computers, and a strong command of office software, including word processing, spreadsheets, and other applications, is preferred. Proficiency in digital platforms, social media analytics tools, and/or graphic design software (e.g., Adobe Creative Suite) is required.
Abilities: The candidate must be capable of independently performing all the duties of the position efficiently and effectively. Expertise in social media, public outreach, digital communications concepts, and best practices is required, along with the ability to communicate these concepts to less skilled system users and more technically orientated specialists. Proficiency in graphic design tools and the ability to create visually compelling materials for digital platforms are highly desirable. The role requires the ability to work in a team setting while also independently managing and meeting time-sensitive deadlines. Strong interpersonal skills are essential, including the ability to collaborate with peers, supervisors, and members of other organizations. Professional public presentation skills are also required.
Physical and Mental Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the position's essential functions.
Physical Demands: Little or no physical demands are required to perform the work. Work effort principally involves sitting and walking to perform work tasks, with intermittent periods of stooping, and standing. The employee is occasionally required to lift objects such as books, office equipment, and office supplies.

Motor Skills: Duties are largely mental rather than physical, but the job requires the application of basic motor skills for activities such as moving objects, operating a telephone system, computer and/or most other office equipment, keyboarding, word processing, filing, and sorting of papers.

Visual Demands: The employee is required to routinely read documents and reports for understanding and analytical purposes. The employee is required to determine color differences. Employee will be at computer, tablet, and other illuminated screens often.
The Town offers a comprehensive benefits package to full-time employees serving our community including medical (with 90% Employer's contribution), dental care, life insurance, short-term disability insurance, cancer insurance, Flexible spending health and dependent care plan options, paid time off (PTO), as well as retirement pension and 457-deferred compensation retirement plans as an additional way to save towards retirement.

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