Walz Tetrick Advertising
Are you passionate about programmatic advertising and ready to take the lead in shaping a high-performing team? We're looking for a Programmatic Director to mentor, develop, and drive excellence in programmatic trading. In this role, you'll spearhead training initiatives, refine best practices, and optimize performance across managed service and hybrid programmatic activations-primarily within The Trade Desk (TTD) and other leading platforms. If you thrive in a fast-paced environment, love coaching talent, and have a sharp strategic mindset, this is the perfect opportunity to make an impact.
This isn't just a role-it's an opportunity to build a world-class team, shape the future of programmatic advertising, and drive meaningful impact in a rapidly evolving digital landscape. If you're ready to lead, innovate, and inspire, we'd love to hear from you!
Training & Team Development
Programmatic Strategy & Execution
Process & Innovation
Cross-Team Collaboration & Client Leadership
Qualifications
About Walz Tetrick Advertising
Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses, honoring our resilience, innovation and values. Though we've been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.
Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are "in office" Monday, Wednesday and Thursday with an option to "work from anywhere" Tuesday and Friday.
We're proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees' premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.
If you're passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.
Some job search engines, like Indeed, assign salaries to these postings arbitrarily, and cannot be confirmed as accurate.
This isn't just a role-it's an opportunity to build a world-class team, shape the future of programmatic advertising, and drive meaningful impact in a rapidly evolving digital landscape. If you're ready to lead, innovate, and inspire, we'd love to hear from you!
Training & Team Development
- Develop and implement structured training programs to enhance trader expertise in TTD, DV360, Amazon DSP, and other platforms.
- Create and document best practices for campaign execution, optimization, and troubleshooting in managed-service environments.
- Act as the go-to expert for platform updates, industry trends, and advanced trading strategies.
- Provide one-on-one coaching, QA reviews, and hands-on support to strengthen technical and analytical skills.
Programmatic Strategy & Execution
- Lead programmatic strategy, execution, and optimization to drive performance across campaigns.
- Guide traders on bid strategies, audience segmentation, inventory selection, and data utilization across DSPs.
- Work closely with managed service partners to ensure transparency, efficiency, and continuous learning for the team.
- Monitor campaign pacing, troubleshoot issues, and identify opportunities for greater efficiency.
Process & Innovation
- Standardize trading workflows, reporting methodologies, and campaign QA processes for scalability.
- Partner with analytics teams to create custom measurement frameworks aligned with client goals.
- Identify and integrate emerging programmatic innovations, including AI-driven optimization, retail media strategies, and CTV advancements.
- Ensure compliance with privacy regulations (GDPR, CCPA) and evolving industry standards.
Cross-Team Collaboration & Client Leadership
- Serve as a key liaison for internal stakeholders, agency partners, and platform representatives.
- Educate clients and internal teams on programmatic trends, measurement capabilities, and activation opportunities.
- Collaborate with media planners and account teams to ensure programmatic activations align with broader media strategies.
Qualifications
- Hands-on experience in programmatic trading, with deep expertise in The Trade Desk (TTD) and familiarity with DV360, Amazon DSP, Xandr, and other DSPs.
- Proven experience in training and developing traders in a programmatic or agency setting.
- Strong analytical skills, including bid strategy analysis, audience segmentation, and performance optimization.
- Understanding of CTV, display, audio, native, and emerging programmatic channels.
- Ability to simplify complex programmatic concepts into actionable insights for traders and leadership.
- Strong organizational skills with experience implementing scalable processes and QA frameworks.
- Knowledge of privacy laws, third-party data deprecation strategies, and AI-driven media advancements.
About Walz Tetrick Advertising
Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses, honoring our resilience, innovation and values. Though we've been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.
Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are "in office" Monday, Wednesday and Thursday with an option to "work from anywhere" Tuesday and Friday.
We're proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees' premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.
If you're passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.
Some job search engines, like Indeed, assign salaries to these postings arbitrarily, and cannot be confirmed as accurate.