AffiniPay Holdings, LLC
Hi, We're AffiniPay!
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay's tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
We are seeking a dynamic Senior Manager, Engagement Marketing to lead the strategy, execution, and optimization of our engagement marketing programs. You will design and implement world-class nurture programs for prospects, leads, and customers-turning them into loyal advocates of our platform. Leveraging tools like Marketo and employing tactics such as email, SMS, in-app messaging, you will create impactful campaigns that drive engagement, conversions, and retention.
This is a high-impact role requiring strong leadership, innovative thinking, and a deep understanding of B2B SaaS marketing strategies. If you're a results-driven marketer with a proven track record in engagement marketing leadership, we'd love to meet you!
What You'll Do
Our Story
Founded in 2005, AffiniPay's mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay's products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay's products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
Benefits that Benefit You!
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.
Security Advisory
Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay's tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
We are seeking a dynamic Senior Manager, Engagement Marketing to lead the strategy, execution, and optimization of our engagement marketing programs. You will design and implement world-class nurture programs for prospects, leads, and customers-turning them into loyal advocates of our platform. Leveraging tools like Marketo and employing tactics such as email, SMS, in-app messaging, you will create impactful campaigns that drive engagement, conversions, and retention.
This is a high-impact role requiring strong leadership, innovative thinking, and a deep understanding of B2B SaaS marketing strategies. If you're a results-driven marketer with a proven track record in engagement marketing leadership, we'd love to meet you!
What You'll Do
- Build a comprehensive engagement marketing strategy to guide prospects through their journey-from lead generation to trial, activation, and beyond.
- Create personalized and scalable campaigns that deliver exceptional experiences across multiple channels, including email, SMS, and in-app messaging.
- Leverage insights and data to identify opportunities for engagement and optimize nurture programs.
- Design and manage campaigns for various customer journeys, including nurturing, onboarding, upsell, and cross-sell.
- Create segmentation strategies to ensure the right message reaches the right audience at the right time.
- Leverage marketing automation platforms (e.g., Marketo) to deploy campaigns effectively.
- Work closely with sales, product, and customer success teams to align marketing efforts with broader business objectives.
- Partner with analytics and operations teams to measure the impact of campaigns and refine strategies accordingly.
- Continuously analyze campaign performance to improve conversion rates, engagement, and overall impact.
- Test and implement new tactics, such as advanced personalization, predictive analytics, and AI-driven marketing solutions.
- Stay up-to-date on the latest trends, tools, and technologies in engagement marketing to ensure our strategies remain cutting-edge.
- Lead a team of marketers, providing coaching, support, and growth opportunities.
- Foster a culture of innovation, collaboration, and results-driven excellence.
- Have 5+ years of experience in email and/or engagement marketing leadership roles, with a focus on B2B SaaS companies.
- Are proficient in marketing automation platforms such as Marketo, HubSpot, or Pardot, with a strong understanding of CRM integrations.
- Have a track record of driving measurable results through multichannel campaigns.
- Are highly skilled in customer segmentation and email marketing.
- Possess a data-driven mindset, with the ability to analyze metrics and derive actionable insights.
- Are adept at managing multiple projects simultaneously in a fast-paced environment.
- Have exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
- Are passionate about creating meaningful customer experiences and delivering value at every touchpoint.
- Thrive in a dynamic, high-growth environment and are eager to drive impact.
- Have a growth-oriented mindset, continuously seeking opportunities to innovate and improve.
- A bachelor's degree in marketing, business, or a related field is preferred; advanced degrees are a plus but not required.
- Located in Austin, Texas and willing to work in a hybrid capacity.
Our Story
Founded in 2005, AffiniPay's mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay's products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay's products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
Benefits that Benefit You!
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.
- All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
- Have some fur babies? - We offer them insurance too!
- RELAX and enjoy your time away with our flexible paid time off policy!
- We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
- Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
- Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
- Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
- Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
- We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
- D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
- An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some "sweet" surprises for those afternoon pick-me-ups
Security Advisory
Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.