Critical Start
Channel & Field Marketing Manager, East
Critical Start, Washington, District of Columbia, us, 20022
At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry.
Do not wait to apply after reading this description a high application volume is expected for this opportunity. We thrive in an agile, collaborative environment that fosters creativity and action. At Critical Start, innovation drives everything we do. We pioneered the first MOBILESOC app for on-the-go threat detection and response, automated alert resolutions to maximize efficiency, and cut alert investigation time by 99.3% - transforming the way cybersecurity teams work. Our team and customers genuinely value the impact we make every day. Everything we do is grounded in our three core principles: Do what’s best for our customers. Do what’s best for our team members. Don’t do things that suck. Who You Are Do you thrive on building strategic partnerships and driving impactful co-marketing initiatives? Are you skilled at developing strong relationships and creating compelling joint marketing campaigns? If you bring a creative mindset, a passion for collaboration, and a results-driven approach to channel marketing, we’d love to have you on our team! We’re seeking an experienced Channel & Field Marketing Manager, East to join our team. In this role, you will develop and execute strategic marketing programs with channel partners, drive joint demand generation, and enhance partner engagement through innovative campaigns and events with your geography. The ideal candidate is proactive, skilled in relationship-building, and able to work independently in a fast-paced environment. What You Will Be Doing?
Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners. Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement. Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences. Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders. Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes. Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings. Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines. Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up. Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI. What You Will Bring?
Required Qualifications: Experience:
3+ years of B2B field marketing experience, preferably in the technology industry, with a focus on channel partnerships. Channel Marketing Expertise:
Proven experience developing marketing programs with Channel Partners, including VARs, National Partners, and Alliance Partners. Education:
Bachelor’s degree in marketing, communications, business, or a related field. Collaboration & Relationship Building:
Strong ability to engage with diverse teams, articulate ideas effectively, and follow through on commitments. Cross-Functional Coordination:
Experience managing multiple internal and external teams to drive marketing initiatives. Project & Event Management:
Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives. Mindset & Work Ethic:
Positive attitude, team-oriented, and proactive with a “get it done” approach. Technical Skills:
Familiarity with Salesforce (SFDC) and Marketo. Detail-Oriented & Organized:
Strong project coordination skills, with a focus on tracking progress against deadlines. Communication Skills:
Excellent written and verbal communication abilities. Software Proficiency:
Strong skills in Microsoft PowerPoint, Word, and Excel. Travel Requirements:
Ability to travel up to 30% of the time. Location:
Remote role; candidates must be physically based on the East Coast. What It's Like Working Here Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously. Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking. What does our Compensation and Benefits package entail?
Competitive salary with bonus potential 100% employee coverage for healthcare/50% coverage for dependents Unlimited PTO (Paid Time Off) policy Paid Parental and Military Leave Dental and Vision Plan Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage Additional Voluntary Life Insurance coverage 401(k) Plan with Matching Program Mines Employee Assistance Program Monthly Wellness Initiatives Optional Pet Benefits Discount Plan Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to “Do what’s best for our employees,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Mental and Physical Requirements It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities. Physical:
Stationary position for extended periods of time. Constantly operate a computer. Occasionally you may be required to move equipment or other items up to 20 lbs. The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. Mental:
Must be able to apply established protocols in a timely manner. Make timely decisions in the context of workflow. Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota. Ability to work effectively and efficiently in high stress situations. Ability to simultaneously address multiple complex problems. Compensation: The total compensation range (base) being offered for this role is [$90,000 USD - $120,000 USD]. Application Deadline: The application deadline for this position is March 31, 2025. How to Apply: Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/
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Do not wait to apply after reading this description a high application volume is expected for this opportunity. We thrive in an agile, collaborative environment that fosters creativity and action. At Critical Start, innovation drives everything we do. We pioneered the first MOBILESOC app for on-the-go threat detection and response, automated alert resolutions to maximize efficiency, and cut alert investigation time by 99.3% - transforming the way cybersecurity teams work. Our team and customers genuinely value the impact we make every day. Everything we do is grounded in our three core principles: Do what’s best for our customers. Do what’s best for our team members. Don’t do things that suck. Who You Are Do you thrive on building strategic partnerships and driving impactful co-marketing initiatives? Are you skilled at developing strong relationships and creating compelling joint marketing campaigns? If you bring a creative mindset, a passion for collaboration, and a results-driven approach to channel marketing, we’d love to have you on our team! We’re seeking an experienced Channel & Field Marketing Manager, East to join our team. In this role, you will develop and execute strategic marketing programs with channel partners, drive joint demand generation, and enhance partner engagement through innovative campaigns and events with your geography. The ideal candidate is proactive, skilled in relationship-building, and able to work independently in a fast-paced environment. What You Will Be Doing?
Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners. Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement. Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences. Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders. Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes. Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings. Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines. Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up. Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI. What You Will Bring?
Required Qualifications: Experience:
3+ years of B2B field marketing experience, preferably in the technology industry, with a focus on channel partnerships. Channel Marketing Expertise:
Proven experience developing marketing programs with Channel Partners, including VARs, National Partners, and Alliance Partners. Education:
Bachelor’s degree in marketing, communications, business, or a related field. Collaboration & Relationship Building:
Strong ability to engage with diverse teams, articulate ideas effectively, and follow through on commitments. Cross-Functional Coordination:
Experience managing multiple internal and external teams to drive marketing initiatives. Project & Event Management:
Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives. Mindset & Work Ethic:
Positive attitude, team-oriented, and proactive with a “get it done” approach. Technical Skills:
Familiarity with Salesforce (SFDC) and Marketo. Detail-Oriented & Organized:
Strong project coordination skills, with a focus on tracking progress against deadlines. Communication Skills:
Excellent written and verbal communication abilities. Software Proficiency:
Strong skills in Microsoft PowerPoint, Word, and Excel. Travel Requirements:
Ability to travel up to 30% of the time. Location:
Remote role; candidates must be physically based on the East Coast. What It's Like Working Here Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously. Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking. What does our Compensation and Benefits package entail?
Competitive salary with bonus potential 100% employee coverage for healthcare/50% coverage for dependents Unlimited PTO (Paid Time Off) policy Paid Parental and Military Leave Dental and Vision Plan Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage Additional Voluntary Life Insurance coverage 401(k) Plan with Matching Program Mines Employee Assistance Program Monthly Wellness Initiatives Optional Pet Benefits Discount Plan Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to “Do what’s best for our employees,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Mental and Physical Requirements It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities. Physical:
Stationary position for extended periods of time. Constantly operate a computer. Occasionally you may be required to move equipment or other items up to 20 lbs. The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. Mental:
Must be able to apply established protocols in a timely manner. Make timely decisions in the context of workflow. Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota. Ability to work effectively and efficiently in high stress situations. Ability to simultaneously address multiple complex problems. Compensation: The total compensation range (base) being offered for this role is [$90,000 USD - $120,000 USD]. Application Deadline: The application deadline for this position is March 31, 2025. How to Apply: Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/
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