SONAR is hiring: Content Manager, Brand & Communications in Austin

Sonar solves the trillion-dollar challenge of bad code. Sonar equips organizations to achieve and sustain a Clean Code state by empowering developers to write consistent, intentional, adaptable, and responsible code. Clean Code produces software that is maintainable, reliable, and secure, allowing development teams to spend less time fixing issues and more time innovating. With Sonar, and by employing the company's Clean as You Code methodology, organizations minimize risk, reduce technical debt, increase productivity, and derive more value from their software in a predictable and sustainable way.

Sonar's open-source and commercial products - SonarLint, SonarCloud, and SonarQube - support over 30 programming languages, frameworks, and infrastructure technologies. Trusted by more than 500,000 organizations and used by more than 7 million developers globally to clean more than half a trillion lines of code, Sonar is integral to delivering better software.

You will join a medium-sized, diverse team with plenty of opportunities to learn new technologies, develop new skills, and work in a highly collaborative, feedback-based environment.

The role involves owning and driving strategic go-to-market initiatives with select partners in the DevOps ecosystem. Identifying, prioritizing, engaging, and launching co-marketing and other programs is core to this function. You'll work closely with product management, sales, services, demand generation, and other cross-functional teams to plan and execute programs while continually optimizing based on ecosystem needs and market feedback.

The impact you will have

As the Content Manager at Sonar, you will play a pivotal role in shaping and executing our content strategy to drive brand awareness, engagement, and advocacy. You will be responsible for developing and managing content that aligns with our business objectives and resonates with our target audiences. This role requires a blend of strategic thinking, creativity, and strong copy editing skills to ensure all content is compelling and error-free.

You will develop and execute a strategic content plan that aligns with brand and go-to-market needs, supporting customer and product education. This involves creating high-quality, engaging content that showcases Sonar's expertise, increases brand awareness, and drives engagement with target audiences.

This role will ensure that all content supports the adoption, innovation, and positioning goals of Sonar, while also improving the company's public perception and establishing it as a thought leader in the industry. Additionally, this role will manage the content production process across go-to-market and communications, ensure content quality, and facilitate the distribution of content across various channels to reach and engage key audiences effectively

On a daily basis, you will

• Develop and execute a comprehensive content strategy aligned with Sonar's marketing and business goals (e.g., establish content themes and plays to align with product marketing, demand needs, etc.)
• Conduct content audits to identify areas for improvement and new content opportunities Analyze content performance metrics and adjust strategies as needed to optimize results (in coordination with the demand team)
• Implement SEO best practices to increase organic search visibility and traffic (in coordination with the website team)
• Collaborate with cross-functional teams (Communications, Brand, Demand, Customer, Community, PMM) to ensure content alignment and consistency
• Maintain and develop brand guidelines for content creation, while adhering to the existing corporate positioning platform, brand voice, and content guidelines
• Oversee the development of content and manage an integrated GTM motion to support multitouch, earned engagement to support paid media and demand efforts; manage the editorial calendar to ensure timely delivery of content
• Utilize and manage generative AI tools for content creation at scale to increase production
• Produce, edit, and manage a variety of content types, including blog posts, whitepapers, case studies, social media posts, and other materials
• Mentor and guide content creators to maintain high standards of quality and consistency
• Create AI prompts for content creation

The skills you will demonstrate

• 7+ years of experience in content management, content strategy, and copy editing, preferably within the technology industry
• Understanding of storytelling mechanics and narrative building
• Demonstration of engagement-driven content strategies
• Strong writing and editing skills with a keen eye for detail aligning with the corporate brand voice, tone, and guidelines
• Experience with generative AI tools for content generation (prompt creation, guidelines, standards, and processes)
• Proven ability to develop and execute successful content strategies
• Experience with SEO best practices and content performance analysis
• Excellent communication and collaboration skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Autonomous and capable of making informed decisions
• Team player with a can-do attitude, able to give and receive feedback and share knowledge

Why you will love it here

•We value a safe work culture - founded in respect, kindness, and the right to fail.

•We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate!

•Work-life balance - a healthy work-life balance is very important at Sonar.

•Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life's important moments.

•We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success! We're happy to support all employees in this journey if desired.

What we do

As Home of Clean Code, Sonar is the ultimate solution to achieving Clean Code for developers and organizations alike.

The company was formed to develop the open-source tool SonarQube, which has since become the go-to standard in code quality management. We strive every day to pave the way for developers, tackling the toughest issues head-on and pushing the limits of what's possible.

Who we are

At Sonar we believe in people, dedication, and innovation. We're a team of problem solvers who are passionate and relentless in their respective missions. We want to work with people who are ready and willing to fasten their seat belts and be part of an incredible ride!

Our Core Values are: Smarter Together, Excellence, Innovation, and Delivery. They reflect our unique culture and we expect them to help shape and positively strengthen our organization.

If you want to learn more about our culture, check out our blog post.

Join us; we'll be smarter and stronger together!

Sonar is an equal-opportunity employer and is committed to treating every employee with equal respect and fairness. We maintain a zero-tolerance policy toward any form of discrimination. All candidates will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, veteran status, disability, or any other legally protected status.