Senior Digital Marketer Job at PrideStaff in Aliso Viejo

A company in Aliso Viejo is seeking a Senior Digital Marketer to join their team. As a Senior Digital Marketer, you will oversee and execute digital marketing strategies, leading both paid and organic campaigns to maximize brand visibility and revenue growth. You will collaborate with cross-functional teams, analyze performance metrics, and implement data-driven marketing solutions to achieve business objectives. This is a temp to hire position with a pay of $68 per hour.

Key Responsibilities: 

• Develop and implement comprehensive digital marketing strategies that align with business goals.
• Oversee campaigns across multiple digital channels, including SEO, SEM, social media, email marketing, and display advertising.
• Lead content creation initiatives and optimize content for various platforms.
• Ensure content is relevant, engaging, and aligned with SEO best practices.
• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, LinkedIn, and Instagram.
• Monitor budgets and KPIs to ensure optimal ROI.
• Analyze data to measure the effectiveness of digital marketing campaigns.
• Provide actionable insights and recommendations to improve performance. 
• Regularly report on key performance indicators (KPIs) and campaign success.
• Lead SEO and SEM strategies to improve search engine rankings, website traffic, and conversion rates.
• Stay up to date with the latest trends and algorithms in SEO and SEM.
• Lead social media strategy and community engagement across all major platforms.
• Build brand presence and foster strong customer relationships through social media.
• Oversee email marketing campaigns, including list segmentation, A/B testing, and email automation to increase engagement and conversions.
• Work closely with the creative, design, and product teams to ensure cohesive branding and messaging.
• Provide guidance and mentorship to junior team members.
• Manage the digital marketing budget efficiently, ensuring cost effective allocation across various platforms and campaigns.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with at least 2 years in a leadership or senior role. 
• Strong expertise in SEO, SEM, social media, paid media, email marketing, and analytics. 
• Proficiency in tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Hootsuite, and other marketing platforms. 
• Experience with content management systems (CMS) and website optimization.
• Demonstrated ability to lead and mentor a team. 
• Strong analytical skills and the ability to leverage data to make informed decisions. 
• Excellent communication and project management skills.
• The ability to thrive in a fast-paced, results-driven environment.