Macerich
Macerich, is seeking a dynamic experienced and creative professional to manage the marketing program for one of its premier NY shopping centers. The Senior Manager, Marketing is responsible for directing and fulfilling the overall marketing strategy and brand execution to key audiences: retailers, shoppers, community, media, investors, and property team. This includes, but is not limited to: Strategic planning, redevelopment, budget management, tenant relations, sponsorship, hyper-local programming, social media, advertising and promotions, tourism, media, government, and community relations. In all efforts, the Senior Manager, Marketing will embrace and demonstrate Macerich Core Values and partner with the property team to increase the bottom-line profitability of the shopping center.
What You’ll Do
Marketing
Establish and maintain positive alliances with tenants to understand their business in order to maximize sales productivity and success. Develop a strong partnership with Leasing to provide information and resources that shape merchandising at the property. Partner with Property Team to consistently enhance the shopping experience for guests. Lead all marketing efforts for the property's redevelopment, including strategy development, messaging, signage, stakeholder communications, and campaign execution to drive awareness, engagement, and leasing/sales success. In collaboration with the property team, develop and implement a Common Area Business Plan (CABP) that increases NOI via strategic partnerships and business development opportunities. Show fiscal responsibility in planning and executing all marketing efforts, and in any use of Macerich and investors' funds. Maximize all marketing programs, events, promotions and advertising and ensure that programs reflect the Macerich standard of quality. Implement brand shared advertising campaigns, as well as niche advertising that reflect brand standards. Manage and evaluate effectiveness and value of media vehicles (traditional and non-traditional) used to deliver advertising and sales promotion messages. Effectively communicate Marketing programs through approved collateral vehicles, adopting brand standards for all on-mall applications. Effectively utilize, grow and analyze e-marketing and social media efforts to engage the center customer. Support and enhance company-wide cause branding initiatives at the property level. Oversee the Community Relations Manager’s established relationships with local non-profit organizations that help fulfill company and property community goals. Identify and foster relationships with government agencies, economic development organizations and other civic groups in order to be an active, informed community leader. Establish and foster relationships with local media that positively impact perceptions of the property. Monitor, measure and report property status to the AVP, Marketing. Build into all marketing programs measurable objectives that evaluate return on investment and bottom-line profitability to our stakeholders. Utilize market research to develop and implement a strategic business plan that increases the value of the shopping center. Prepare for and actively participate in team property visits with senior executives. Other duties as assigned. Business Development
Actively solicit and negotiate advertising, event and property sponsorship agreements with appropriate approvals. Ensure Business Development income projections per the quarterly forecast process are being met. Keep abreast of competitive Business Development trends in the industry/region. Promote the identity of the Business Development program and create awareness of other Macerich properties in the region. Develop revenues through ancillary media sales targeting tenants and local businesses. Assist in the implementation and activation of Business Development events, partnerships, and sponsorships. Other duties as assigned. Your Key Success Attributes
Bachelor's Degree required. Minimum of 5 years in retail, marketing and/or shopping center experience. Proven successful prior leadership with oversight of at least two team members. Comprehensive understanding of business development, marketing and merchandising techniques. Strong interpersonal and sales skills. Flexibility in the work schedule, as needed. All Macerich employees must be able to perform the essential functions of the position, including corresponding core job requirements, with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities (and others in accordance with applicable law) to perform the essential functions of the job, consistent with applicable laws and Company policy. All Macerich employees will follow and support the Macerich Privacy, Cyber Security, and Data Governance policies in order to protect its people, customers, assets, and data. All Macerich employees are expected to demonstrate a high level of integrity, mutual respect, professionalism, and a commitment to working in partnership with our key stakeholders (guests, customers, business partners, and co-workers).
Salary
Estimated compensation for this position is:
$120,000 to 140,000 (Annual) + 20% Annual Bonus Potential
The salary listed is an estimate and not guaranteed. A salary offer will vary based on applicant education, experience, skills, abilities, geographic location, internal equity, and alignment to market data.
Our Culture of Belonging
At Macerich, we are committed to a diverse, inclusive, and equitable workplace. We believe our diversity creates value for our employees, workplaces and town centers, and the communities we serve.
We strive to hire great people from diverse backgrounds, and we are stronger for it. We want our employees to thrive, feel valued and respected, and therefore encourage a culture of learning, acknowledging, and celebrating individual uniqueness. We are proud of our practices and the equal opportunity for employment and advancement we foster across the organization.
In support of our culture of belonging, Macerich welcomes qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, medical condition, genetic information, military or veteran status, marital status, pregnancy (including childbirth and pregnancy-related medical conditions), sex, gender expression or identity, sexual orientation, citizenship, or any other characteristic or class protected under federal, state, or local law. Additional information is contained in Macerich’s Anti-Harassment, Discrimination and Retaliation Policy, which can be provided to applicants upon request. Macerich also provides reasonable accommodations to qualified individuals with disabilities. If you require accommodation during the application process or your employment, please contact Human Resources.
Join our team of great people!
What You’ll Do
Marketing
Establish and maintain positive alliances with tenants to understand their business in order to maximize sales productivity and success. Develop a strong partnership with Leasing to provide information and resources that shape merchandising at the property. Partner with Property Team to consistently enhance the shopping experience for guests. Lead all marketing efforts for the property's redevelopment, including strategy development, messaging, signage, stakeholder communications, and campaign execution to drive awareness, engagement, and leasing/sales success. In collaboration with the property team, develop and implement a Common Area Business Plan (CABP) that increases NOI via strategic partnerships and business development opportunities. Show fiscal responsibility in planning and executing all marketing efforts, and in any use of Macerich and investors' funds. Maximize all marketing programs, events, promotions and advertising and ensure that programs reflect the Macerich standard of quality. Implement brand shared advertising campaigns, as well as niche advertising that reflect brand standards. Manage and evaluate effectiveness and value of media vehicles (traditional and non-traditional) used to deliver advertising and sales promotion messages. Effectively communicate Marketing programs through approved collateral vehicles, adopting brand standards for all on-mall applications. Effectively utilize, grow and analyze e-marketing and social media efforts to engage the center customer. Support and enhance company-wide cause branding initiatives at the property level. Oversee the Community Relations Manager’s established relationships with local non-profit organizations that help fulfill company and property community goals. Identify and foster relationships with government agencies, economic development organizations and other civic groups in order to be an active, informed community leader. Establish and foster relationships with local media that positively impact perceptions of the property. Monitor, measure and report property status to the AVP, Marketing. Build into all marketing programs measurable objectives that evaluate return on investment and bottom-line profitability to our stakeholders. Utilize market research to develop and implement a strategic business plan that increases the value of the shopping center. Prepare for and actively participate in team property visits with senior executives. Other duties as assigned. Business Development
Actively solicit and negotiate advertising, event and property sponsorship agreements with appropriate approvals. Ensure Business Development income projections per the quarterly forecast process are being met. Keep abreast of competitive Business Development trends in the industry/region. Promote the identity of the Business Development program and create awareness of other Macerich properties in the region. Develop revenues through ancillary media sales targeting tenants and local businesses. Assist in the implementation and activation of Business Development events, partnerships, and sponsorships. Other duties as assigned. Your Key Success Attributes
Bachelor's Degree required. Minimum of 5 years in retail, marketing and/or shopping center experience. Proven successful prior leadership with oversight of at least two team members. Comprehensive understanding of business development, marketing and merchandising techniques. Strong interpersonal and sales skills. Flexibility in the work schedule, as needed. All Macerich employees must be able to perform the essential functions of the position, including corresponding core job requirements, with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities (and others in accordance with applicable law) to perform the essential functions of the job, consistent with applicable laws and Company policy. All Macerich employees will follow and support the Macerich Privacy, Cyber Security, and Data Governance policies in order to protect its people, customers, assets, and data. All Macerich employees are expected to demonstrate a high level of integrity, mutual respect, professionalism, and a commitment to working in partnership with our key stakeholders (guests, customers, business partners, and co-workers).
Salary
Estimated compensation for this position is:
$120,000 to 140,000 (Annual) + 20% Annual Bonus Potential
The salary listed is an estimate and not guaranteed. A salary offer will vary based on applicant education, experience, skills, abilities, geographic location, internal equity, and alignment to market data.
Our Culture of Belonging
At Macerich, we are committed to a diverse, inclusive, and equitable workplace. We believe our diversity creates value for our employees, workplaces and town centers, and the communities we serve.
We strive to hire great people from diverse backgrounds, and we are stronger for it. We want our employees to thrive, feel valued and respected, and therefore encourage a culture of learning, acknowledging, and celebrating individual uniqueness. We are proud of our practices and the equal opportunity for employment and advancement we foster across the organization.
In support of our culture of belonging, Macerich welcomes qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, medical condition, genetic information, military or veteran status, marital status, pregnancy (including childbirth and pregnancy-related medical conditions), sex, gender expression or identity, sexual orientation, citizenship, or any other characteristic or class protected under federal, state, or local law. Additional information is contained in Macerich’s Anti-Harassment, Discrimination and Retaliation Policy, which can be provided to applicants upon request. Macerich also provides reasonable accommodations to qualified individuals with disabilities. If you require accommodation during the application process or your employment, please contact Human Resources.
Join our team of great people!