Rebel Athletic
About Rebel Athletic
Rebel Athletic is more than abrand; it's a movement. Built on the foundation of high-performance fashion, wehav e redefined luxury and quality in the
cheer and dance industry
.
As a leader in team and performance apparel
,
we create innovative, high-quality designs for eliteprofessional teams, youth athletes, and recreational performers. Every product,campaign, and experience is designed to elevate expectations and inspireconfidence, blending innovation, craftsmanship, and a bold brand vision.Operating in both B2B and B2C spaces, we maintain a seamless luxury experienceacross all touchpoints. We are now seeking a
Senior Director of BrandMarketing
to shape the next evolution of Rebel Athletic, leading withcreativity, strategy, and a relentless pursuit of excellence.
About the Role
Reporting directly to the ChiefMarketing Officer (CMO), with direct collaboration with the CEO and Chief ofDesign, this role is responsible for executing the brand vision set byleadership. As the Senior Director of Brand Marketing, you will lead a dynamicteam of 10 to 12 creative, driven marketers who thrive on innovation andexcellence. Your mission? Elevate the Rebel brand, maintaining our high visualstandards, ensuring that every campaign, product launch, and customertouchpoint reinforces our position as a luxury powerhouse. This rolepositions the right candidate for future executive leadership, including theCMO role.
Key Responsibilities Brand Strategy & Execution:
Lead and execute a strategic vision that enhances Rebel's luxury positioning across both B2B and B2C markets. Omnichannel Marketing Leadership:
Develop and oversee multi-platform marketing campaigns, integrating digital, social, e-commerce, retail, and experiential marketing to maximize brand impact. Creative & Team Leadership:
Inspire and guide a team of 10-12 highly creative, fun, and driven marketing professionals, ensuring alignment with Rebel's elite brand standards. Cross-Functional Collaboration:
Partner closely with the Chief of Design, Sales, and Product Teams to ensure marketing efforts align with product innovation and business objectives. Brand Storytelling & Customer Engagement:
Develop compelling brand narratives and activations that foster deep emotional connections with our audience. Data-Driven Decision Making:
Leverage analytics, consumer insights, and industry trends to refine strategies and measure campaign effectiveness. Luxury Positioning & Market Expansion:
Ensure Rebel maintains its reputation as a luxury brand while exploring new opportunities for growth in the premium performance apparel space. Executive Communication:
Work closely with the CMO, CEO, and Chief of Design, presenting strategic recommendations and ensuring brand alignment across all levels of the business. What We're LookingFor
10+ years of experience in brand marketing, with at least 5 years in a senior leadership role. A background in luxury, premium, or aspirational brands across industries such as high-end sportswear, fashion, beauty, lifestyle, or fitness. Experience managing both B2B and B2C brand execution at a high level. A proven track record of building and leading high-performing creative and marketing teams. Expertise in omnichannel marketing, including digital, e-commerce, social media, retail, experiential marketing, and influencer strategy. Strong ability to drive brand storytelling, community engagement, and experiential activations. Agility and adaptability-someone who thrives in a fast-paced, growth-oriented environment. Exceptional collaborator and communicator, comfortable working closely with executive leadership and cross-functional teams. Ability to balance creativity with business strategy, ensuring that marketing initiatives drive both brand prestige and revenue growth. Bonus Points If YouHave:
Experience with global brand expansion or international marketing strategies. A background in luxury sportswear, athleisure, or high-end performance apparel. A strong understanding of influencer and ambassador marketing, leveraging community engagement to build brand loyalty. Why Rebel?
A brand with purpose:
Be part of a movement that champions innovation, performance, and luxury. Creative freedom:
Work in an environment that values bold ideas, fresh perspectives, and out-of-the-box thinking. High-caliber team:
Lead and collaborate with an energetic, talented, and driven marketing team. Direct impact:
Your work will shape the future of an already
industry-leading luxury brand .
If you're ready to lead a world-classmarketing team and push the boundaries of brand excellence, we want to hearfrom you.
REBEL ATHLETIC INC is an EEO employer - M/F/Vets/Disabled
Rebel Athletic is more than abrand; it's a movement. Built on the foundation of high-performance fashion, wehav e redefined luxury and quality in the
cheer and dance industry
.
As a leader in team and performance apparel
,
we create innovative, high-quality designs for eliteprofessional teams, youth athletes, and recreational performers. Every product,campaign, and experience is designed to elevate expectations and inspireconfidence, blending innovation, craftsmanship, and a bold brand vision.Operating in both B2B and B2C spaces, we maintain a seamless luxury experienceacross all touchpoints. We are now seeking a
Senior Director of BrandMarketing
to shape the next evolution of Rebel Athletic, leading withcreativity, strategy, and a relentless pursuit of excellence.
About the Role
Reporting directly to the ChiefMarketing Officer (CMO), with direct collaboration with the CEO and Chief ofDesign, this role is responsible for executing the brand vision set byleadership. As the Senior Director of Brand Marketing, you will lead a dynamicteam of 10 to 12 creative, driven marketers who thrive on innovation andexcellence. Your mission? Elevate the Rebel brand, maintaining our high visualstandards, ensuring that every campaign, product launch, and customertouchpoint reinforces our position as a luxury powerhouse. This rolepositions the right candidate for future executive leadership, including theCMO role.
Key Responsibilities Brand Strategy & Execution:
Lead and execute a strategic vision that enhances Rebel's luxury positioning across both B2B and B2C markets. Omnichannel Marketing Leadership:
Develop and oversee multi-platform marketing campaigns, integrating digital, social, e-commerce, retail, and experiential marketing to maximize brand impact. Creative & Team Leadership:
Inspire and guide a team of 10-12 highly creative, fun, and driven marketing professionals, ensuring alignment with Rebel's elite brand standards. Cross-Functional Collaboration:
Partner closely with the Chief of Design, Sales, and Product Teams to ensure marketing efforts align with product innovation and business objectives. Brand Storytelling & Customer Engagement:
Develop compelling brand narratives and activations that foster deep emotional connections with our audience. Data-Driven Decision Making:
Leverage analytics, consumer insights, and industry trends to refine strategies and measure campaign effectiveness. Luxury Positioning & Market Expansion:
Ensure Rebel maintains its reputation as a luxury brand while exploring new opportunities for growth in the premium performance apparel space. Executive Communication:
Work closely with the CMO, CEO, and Chief of Design, presenting strategic recommendations and ensuring brand alignment across all levels of the business. What We're LookingFor
10+ years of experience in brand marketing, with at least 5 years in a senior leadership role. A background in luxury, premium, or aspirational brands across industries such as high-end sportswear, fashion, beauty, lifestyle, or fitness. Experience managing both B2B and B2C brand execution at a high level. A proven track record of building and leading high-performing creative and marketing teams. Expertise in omnichannel marketing, including digital, e-commerce, social media, retail, experiential marketing, and influencer strategy. Strong ability to drive brand storytelling, community engagement, and experiential activations. Agility and adaptability-someone who thrives in a fast-paced, growth-oriented environment. Exceptional collaborator and communicator, comfortable working closely with executive leadership and cross-functional teams. Ability to balance creativity with business strategy, ensuring that marketing initiatives drive both brand prestige and revenue growth. Bonus Points If YouHave:
Experience with global brand expansion or international marketing strategies. A background in luxury sportswear, athleisure, or high-end performance apparel. A strong understanding of influencer and ambassador marketing, leveraging community engagement to build brand loyalty. Why Rebel?
A brand with purpose:
Be part of a movement that champions innovation, performance, and luxury. Creative freedom:
Work in an environment that values bold ideas, fresh perspectives, and out-of-the-box thinking. High-caliber team:
Lead and collaborate with an energetic, talented, and driven marketing team. Direct impact:
Your work will shape the future of an already
industry-leading luxury brand .
If you're ready to lead a world-classmarketing team and push the boundaries of brand excellence, we want to hearfrom you.
REBEL ATHLETIC INC is an EEO employer - M/F/Vets/Disabled